Billboard Hot 100: 06/11/2022

[Gary]

Kate Bush’s ‘Running Up That Hill’ Soars in Streams Thanks to ‘Stranger Things’: Inside the Preliminary Spotify Gains
"It's remarkable to see how the reaction to Kate's song has engaged new and old fans alike," Netflix's Alexandra Patsavas says of the immediate listener reaction.


By Jason Lipshutz


05/31/2022

“Running Up That Hill (A Deal With God),” Kate Bush’s classic 1985 single, has received an explosion of new interest thanks to its use in the recently premiered fourth season of Stranger Things – and while next week’s Billboard charts will reflect its overall surge, new data from Spotify demonstrates the Netflix series’ impact on its streaming totals thus far.


According to data collected by Spotify on Monday (May 30), “Running Up That Hill” posted an 8,700% increase in global streams compared to its total on Thursday (May 26), the day prior to the Stranger Things season four premiere on Netflix. Meanwhile, the song’s U.S. streams increased by 9,900% over the same time period. “Running Up That Hill” currently sits at No. 2 on Spotify’s top 50 U.S. chart and No. 4 on its top 200 global chart.

“It’s incredible to watch iconic songs get rediscovered and have global moments with new listeners,” says Jeremy Erlich, Spotify’s global head of music, in a statement to Billboard. “‘Running Up That Hill (A Deal With God) ‘ is one of those ‘perfect storm’ examples. It’s a classic song that has been introduced to a wide fandom and has now taken on a whole new meaning.”


“Running Up That Hill (A Deal With God),” the lead single to the British legend’s 1985 album Hounds of Love, soundtracks the story of Max Mayfield (Sadie Sink), still reeling from a family death, in the fourth season of Stranger Things. Max plays the song on her Walkman in the first episode of season four, and the song serves as a recurring theme for the character leading up to a pivotal sequence in the fourth episode.

In addition to “Running Up That Hill,” the new season of Stranger Things, set primarily in 1986, is full of indelible ‘80s hits, from Dead or Alive’s “You Spin Me Round (Like a Record)” to Musical Youth’s “Pass the Dutchie” to Falco’s “Rock Me Amadeus.” According to Spotify, the platform’s official Stranger Things playlist has scored 1,784% increase in daily global streams from Thursday to Monday, with “Running Up That Hill” scoring the biggest individual bump.

“More than ever, Stranger Things is a cultural phenomenon that resonates with fans all over the world,” says Alexandra Patsavas, Netflix’s director of music/creative production for series, in a statement. “We are thrilled to see fans connect so enthusiastically with such a key part of the [showrunners] Duffer Brothers incredible storytelling — the music. It’s remarkable to see how the reaction to Kate’s song has engaged new and old fans alike, and has also transcended generations — 37 years later!”

Upon its 1985 release, “Running Up That Hill” became the highest-charting Hot 100 single of Bush’s career, reaching No. 30 on the tally. The song has been covered numerous times since its release, including a Placebo version in 2003 that was synched on The O.C., and a Meg Myers version in 2019 that topped Billboard’s Alternative Airplay chart. Per Spotify, Bush’s full catalog has seen a 1,600% uptick in global streams since the Stranger Things premiere.

“We’ve watched the song grow tremendously over the weekend, showcasing the massive cultural impact of Stranger Things and streaming’s power to share and discover music instantaneously,” says Erlich. “Most importantly, Kate Bush has deservedly increased her fanbase to a new generation of music lovers. Max / Sadie Sink and the Stranger Things crew have great taste!”

[fridayteenage]

Besides holiday songs, highest US Spotify peak for pre-2010 songs, based on kworb:

#2 running up the hill 1,310,081 (stranger things).
#2 still dre 1,040,389 (super bowl).
#2 something in the way 858,684 (batman). 

[KeepDeanWeird]

May 31, 2022 13:51:45 GMT -5 renfield75 said:

May 31, 2022 13:33:18 GMT -5 lazer said:

What does that even mean??

It's a reference to the Benny Mardones song "Into The Night" charting at #20 9 years after initially peaking at #11 in 1980. Mardones was in his mid 30s in 1980 and the song started "She's just 16 years old, leave her alone they say...". And the video (you really have to see it to believe it) showed him spying through her window before taking her on a flying carpet ride. I love the song but it's super creepy, especially when you see him literally singing it to a young girl.

Wasn't ITN (1989) actually a re-recording? While stations may have played the original mix, I believe it was promoted as 'new' - similar to SMAA ('89).

So 'Edge of Seventeen' - he's obviously still 16. Is it less creepy because it's a woman singing about a boy? I know Steve stated the song was written for other reasons, but:

"He was no more than a baby then .. But the moment that I first laid eyes on him all alone on the edge of seventeen.'

[atg]

Between Bad Bunny and Harry, i wonder who’s going to outlast the other by the end of the summer as they’re both doing their best on AM and Spotify respectively. I guess Moscow Mule isn’t going to rebound and/or past its initial peak but Me Porto Bonito or Titi Me Pregunto could definitely grow and most likely last in the top 20 at least. As for Harry, Late Night Talking is the most likely option for the next single while i think Matilda might be the streaming sleeper like Die Hard, Dua Lipa (song) and Puffin On Zootiez is for the recent album bombs for now.

[iHype.]

May 31, 2022 13:01:36 GMT -5 85la said:

May 31, 2022 6:48:17 GMT -5 iHype. said:

You're not understanding what I'm saying at all....

Catalog music in general can take off much heavier in the streaming world than it ever did on iTunes at its peak days in 2010-2015.

Old music would go viral, be used in media, get covered on Glee/American Idol/etc, and it would never just take off to top 10 on iTunes. Then in the streaming era old songs can now go top 10 on streaming platforms after having a viral/media usage moment.

10 years ago you would see a song get used in a huge TV show like this, then go to like #80 on iTunes and that was a big deal. Never something like #3 or #5 simply off usage in a single TV show or movie.

Those songs were available on iTunes and the demographic consuming music was older then so you'd think old/classics songs would've been able to chart just as high on consumption back then.

I think it's just because at the height of the digital age, it took MUCH more sales for a song to make top 10 or #1 (almost every song in the top 10 then had 100K+ units, with the #1 moving 200-300k+ units), so obviously it would obviously be much harder to get 200k+ consumers on board (vs. like 10k today) to purchase a song from a popular show or something that went viral, and the average digital sales consumer was actually much younger back then than today, since it was a newer technology (boomers and such were still buying CDs or relying on the radio for their music, etc.).

Yeah, the post was questioning how catalog songs have bigger boosts in the streaming era on streaming though. It takes just as much people to stream a song millions of times as it does to buy 100k+ in a week, if not more. Yet we are seeing very old songs reach top 10 and higher on Spotify/Apple Music way more than it occurred on iTunes in its peak days.

[kimberly]

Isn't the easy answer that sales are final and a one-time thing? If I already owned a copy of "Hounds of Love," hearing the song on Stranger Things wasn't going to make me re-purchase it again, and there was simply no way of tracking what was being consumed. So it is likely that we would have had more old hits resurging due to use in other media had we had a way of tracking number of plays on each iTunes user's downloaded files.

back in the sales era, the iTunes chart only reflected people who had newly discovered these resurging songs, whereas streaming gives us the bigger picture of how they're popular among all music listeners.

[Gary]

Harry Styles Charts All 13 Songs From ‘Harry’s House’ in Hot 100’s Top 30
"As It Was" leads by taking the No. 1 spot for a fourth week on the chart.


By Xander Zellner

05/31/2022

Harry Styles charts all 13 songs from his new album Harry’s House in the top 30 of the latest Billboard Hot 100 (dated June 4).

The set charges in at No. 1 on the Billboard 200 with 521,500 equivalent album units in the week ending May 26, according to Luminate – the biggest weekly total for an album this year, surpassing the opening frame of Kendrick Lamar’s Mr. Morale & the Big Steppers (295,500) a week earlier. Styles’ third solo LP logs the biggest week for an album since Adele’s 30 debuted with 839,000 units (Dec. 4, 2021).

Leading Styles’ haul on the Hot 100, four Harry’s House songs rank in the top 10, paced by “As It Was,” which rebounds for a fourth week at No. 1. He ups his career total to seven top 10s (one more than One Direction — in which he broke through — achieved, in 2012-15).


Here’s a recap of Styles’ 13 entries on the newest Hot 100. All are debuts except for “As It Was”:

Rank, Title

No. 1, “As It Was” (up from No. 2; fourth week at No. 1)
No. 4, “Late Night Talking”
No. 8, “Music for a Sushi Restaurant”
No. 9, “Matilda”
No. 13, “Daylight”
No. 14, “Little Freak”
No. 15, “Grapejuice”
No. 21, “Satellite”
No. 22, “Cinema”
No. 24, “Daydreaming”
No. 25, “Keep Driving”
No. 29, “Love of My Life”
No. 30, “Boyfriends”
In the Hot 100’s 63-year history, Styles is just the second act to place at least 13 songs in the top 30 simultaneously. He joins Drake, who has achieved the feat twice, tallying 17 songs in the top 30 on the July 14, 2018, chart, concurrent with chart debut of parent set Scorpion, and a record 19 simultaneous top 30 hits on the Sept. 18, 2021, survey, as Certified Lover Boy launched atop the Billboard 200.

By adding 12, Styles swells his career solo total to 17 top 40 Hot 100 hits. (One Direction has earned 13.)

[85la]

May 31, 2022 16:54:45 GMT -5 kimberly said:

Isn't the easy answer that sales are final and a one-time thing? If I already owned a copy of "Hounds of Love," hearing the song on Stranger Things wasn't going to make me re-purchase it again, and there was simply no way of tracking what was being consumed. So it is likely that we would have had more old hits resurging due to use in other media had we had a way of tracking number of plays on each iTunes user's downloaded files.

back in the sales era, the iTunes chart only reflected people who had newly discovered these resurging songs, whereas streaming gives us the bigger picture of how they're popular among all music listeners.

Yeah, I think the way streaming has blown up and become the predominant method of music consumption the last 5-10 years has allowed many more people en masse to listen to songs of their choice, who might only be casually interested and willing to stream them at a very low cost, but who wouldn't otherwise be willing to purchase them if we were at the height of the digital age. And the point you bring up, that for those who are very interested, that streaming tracks repeat listening is very valid as well.

In addition, the way that older/catalog music has become much more trendy and popular on streaming (and digital) the past couple years cannot be stressed enough as something most likely contributing to this. (Back in the digital age, there were definitely NEW songs, such as Feist's 1234 or Yael Naim's New Soul that were able to shoot into the Hot 100 top 10 from high digital sales due to synch placements, so the trend of older music being more popular now and not as much then might be the sole answer to iHype's question).

[ephelia]

Kate Bush at #8 on Apple Music now

[fridayteenage]

May 31, 2022 12:45:31 GMT -5 Envoirment said:

I really hope the song can reach a new peak on the Hot 100. Given the way things are going I assume it's almost a given that it should re-enter the top 50?

There's currently a new entry on Kworb's daily US youtube chart

10 NEW Unknown Artist - Unknown Title 1,184,312

I assume that it's for "Running Up That Hill". If so, it's doing 500k+ views/day in the US currently on there.

#4 on Global spotify with over 5 million streams. I hope it keeps rising and maybe even gets playlist support/added to today's top hits etc.

Appears to be the case. Sun-Mon update:
NEW Kate Bush - Running up That Hill
1,319,780


Only songs top 10 on American spotify + apple + youtube right now:
Me Porto Bonito 5 + 2 + 3
Running Up that Hill 2 + 6 + 6
Titi Me Pregunto 8 + 3 + 5

[magik]

Top 10 on Hot 100 for "Running"?

[ephelia]

May 31, 2022 19:38:53 GMT -5 ephelia said:

Kate Bush at #8 on Apple Music now

Make that #6 now - could it get #1 on Spotify tomorrow if it's still gaining relative to other songs?

[Enigma.]

May 31, 2022 23:15:52 GMT -5 magik said:

Top 10 on Hot 100 for "Running"?

I don't think so

1. the effect truly started on Sunday so it "lost" two tracking days (Spotify positions 118 - 18 - 2)
2. no airplay

It should re-enter I think

[Darkest Hour]

You Proof's first week seems to be a fair estimation of this week's performance of Running Up That Hill.

You Proof did 23.1k sales, 8,063,954 streams on Spotify, and 22.5 million streams total. With virtually no airplay either.

[𝕡𝕙𝕖𝕖𝕓𝕤]

May 31, 2022 8:33:40 GMT -5 Rose "Payola" Nylund said:

unlike “Dreams,” this song hasn’t exactly been everpresent on stations that play older songs occasionally or regularly, so it might have a bit of a fresh feel to it.

I emailed a nearby oldies station (that’s how they take requests lol) asking to play “Running Up That Hill” in 2019. They responded and thank you but the song “didn’t fit their programming”. I turned the radio on the next day, flipped to the alt station, and they were playing Meg Myers’ cover. They are paying for their mistake.

She’s #4 on Apple Music now, btw. I was skeptical of her re-entering yesterday, it seems all but confirmed now. I wonder if she’ll overtake Harry on Spotify. If her gain on Spotify is proportionate to her Apple Music gain, it’ll be close.

[Rose "Payola" Nylund]

Jun 1, 2022 1:30:47 GMT -5 𝕡𝕙𝕖𝕖𝕓𝕤 said:

May 31, 2022 8:33:40 GMT -5 Rose "Payola" Nylund said:

unlike “Dreams,” this song hasn’t exactly been everpresent on stations that play older songs occasionally or regularly, so it might have a bit of a fresh feel to it.

I emailed a nearby oldies station (that’s how they take requests lol) asking to play “Running Up That Hill” in 2019. They responded and thank you but the song “didn’t fit their programming”. I turned the radio on the next day, flipped to the alt station, and they were playing Meg Myers’ cover. They are paying for their mistake.

I used to email requests back in the day too. Sometimes a response would be “we’ll see what we can do” or even playing a different song by the same artist, but that response to me is odd. It makes sense but is a poor response because it’s like, what does ‘fit’ your programming? It just seems like such an out-of-touch and distanced way to respond to a direct request from a listener.

[thegreatdivine]

Running Up That Hill is #4 on US Apple Music now.

[firefox]

The queen is back!! Hide all your faves.

[Darkest Hour]

RUTH now has 2,112,761 streams on US Spotify. 170,914 streams lead over As It Was.

[Ryan]

And #2 on the Global chart with 7,068,420 streams. It's huge!

[dremolus - solarpunk]

KATE BUSH IS NUMBER ONE ON SPOTIFY

[fridayteenage]

First pre-streaming-era non-holiday #1. Oh wow.

[gs]

The top 10 cutoff next week is <140 points, so it should go top 10 even if it only averages 1.5M Spotify streams per day for the next two days (which would be a strong dip). To hit top 5, it would need to peak with 2.5-3M streams for the next two days

[firefox]

NEW PANIC RECORD!

[renfield75]

If Kate makes the top ten, I wonder how many (non-holiday) records she would leave in her wake? She first hit the Hot 100 in February 1979 with "The Man With The Child In His Eyes", so that would be a 43 year wait for her first top ten. It would be her first top 40 appearance since RUTH's original run in the fall of 1985, so a nearly 37 year gap between top 40 hits and nearly 37 years from release to making the top ten. And it will be 29 years since she last charted in 1993.

There have got to be some records in there somewhere (again, discounting holiday songs).

[Groovy]

Even though the charts haven't updated yet, we can expect Pushin' P, No Love, Me or Sum and Never Wanted to be That Girl to go recurrent.

[phieaglesfan712]

AA would also go recurrent if it were to drop below #50 in this tracking week.

[Enigma.]

Jun 1, 2022 9:15:57 GMT -5 gs said:

The top 10 cutoff next week is ~140-145 points, so it should go top 10 even if it only averages 1.5M Spotify streams per day for the next two days (which would be a strong dip). To hit top 5, it would need to peak with 2.5-3M streams for the next two days

I don't think you can calculate it that way purely based on Spotify...

[dremolus - solarpunk]

US Spotify - 05/31/22

1(+1) Kate Bush - Running Up That Hill (A Deal With God) 2,112,761 (+802,680)
2(-1) Harry Styles - As It Was 1,941,847 (+91,563)
3(=) Harry Styles - Late Night Talking 1,338,001 (+94,903)
4(+1) Bad Bunny, Chencho Corleone - Me Porto Bonito 1,068,257 (+77,359)
5(-1) Jack Harlow - First Class 1,054,784 (+9,540)
6(=) Lizzo - About Damn Time 935,813 (+18,135)
7(+2) Harry Styles - Matilda 934,588 (+94,471)
8(-1) Harry Styles - Music for a Sushi Restaurant 929,515 (+64,038)
9(-1) Bad Bunny - Tití Me Preguntó 917,760 (+65,119)
10(=) Harry Styles - Daylight 912,206 (+73,004)

Harry Styles - Harry's House
14(+3) Little Freak 796,605 (+66,659)
15(+1) Grapejuice 794,614 (+58,959)
17(+1) Satellite 769,646 (+68,893)
21(+1) Keep Driving 699,744 (+61,597)
23(=) Cinema 684,199 (+48,230)
24(=) Daydreaming 670,437 (+53,065)
25(=) Love of My Life 648,726 (+62,049)
33(+4) Boyfriends 537,935 (+45,529)
Total Streams: 11,658,063 (+8%)

Bad Bunny - Un Verano Tin Si
13(-1) Ojitos Lindos 819,469 (+52,626)
16(-1) Moscow Mule 792,255 (+40,293)
20(=) Después de la Playa 710,246 (+19,278)
22(-1) Party 696,777 (+33,544)
29(+3) Efecto 587,990 (+64,898)
39(+2) Tarot 499,368 (+36,740)
42(+2) Un Ratito 484,767 (+35,227)
48(+3) Yo No Soy Celoso 443,690 (+30,448)
54(+3) Neverita 407,814 (+29,172)
58(+3) La Corriente 392,392 (+27,537)
77(+9) Otro Atardecer 350,682 (+32,204)
82(+15) Andrea 342,491 (+35,867)
96(+11) Aguacero 324,812 (+28,737)
98(+15) Un Coco 316,894 (+29,196)
99(+7) Callaita 313,956 (+17,615)
104(+8) El Apagón 310,659 (+22,748)
107(+10) Dos Mil 16 306,406 (+27,892)
126(+9) Enséñame a Bailar 282,195 (+21,056)
129(+12) Me Fui de Vacaciones 279,388 (+22,110)
133(+22) Un Verano Sin Ti 274,501 (+28,357)
183(re-entry) Agosto 244,122
Total Streams: 11,166,891 (+10%)

Others:
11(=) Kanye West, XXXTENTACION - True Love 843,393 (+69,244)
12(+1) Future, Tems, Drake - WAIT FOR U 825,778 (+62,075)
18(+1) Kendrick Lamar - N95 757,949 (+63,728)
19(-5) Glass Animals - Heat Waves 746,248 (-16,097)
26(+2) Future - PUFFIN ON ZOOTIEZ 625,008 (+68,671)
27(=) Post Malone, Roddy Ricch - Cooped Up 603,830 (+46,627)
28(+1) Kendrick Lamar - Die Hard 593,162 (+52,030)
30(-4) Morgan Wallen - You Proof 584,956 (+15,867)
31(+2) Sleepy Hallow, 347aidan - Die Young 579,644 (+61,685)
32(-1) Calvin Harris, Dua Lipa, Young Thug - Potion 549,781 (+19,998)
34(=) KAROL G - PROVENZA 537,325 (+20,718)
35(+5) J. Cole - No Role Modelz 531,683 (+51,943)
36(-6) Morgan Wallen - Wasted On You 523,988 (-15,438)
37(-1) Doja Cat - Woman 504,091 (+8,818)
38(-3) The Kid LAROI - STAY 500,343 (+1,098)
43(+3) Kendrick Lamar - Rich Spirit 478,484 (+50,061)
44(-1) Zach Bryan - Something in the Orange 477,709 (+26,328)
45(-3) Justin Bieber - Ghost 466,132 (+13,794)
46(+3) Stephen Sanchez - Until I Found You 465,852 (+44,539)
47(+1) Jack Harlow - Dua Lipa 448,874 (+27,560)
49(+4) Kendrick Lamar - Silent Hill 439,058 (+42,682)
50(-3) Imagine Dragons - Enemy 432,230 (+8,265)
51(+5) Arctic Monkeys - 505 424,608 (+38,162)
53(-1) WILLOW - Wait a Minute! 416,388 (+17,265)
56(-2) Camila Cabello - Bam Bam 402,631 (+9,197)
59(+3) Steve Lacy - Dark Red 389,980 (+30,434)
62(+2) Elley Duhé - MIDDLE OF THE NIGHT 375,380 (+20,095)
65(+12) Quavo, Takeoff - HOTEL LOBBY 368,669 (+37,310)
67(-1) Dove Cameron - Boyfriend 366,923 (+19,676)
68(+4) The Walters - I Love You So 365,827 (+28,680)
69(+12) Kendrick Lamar - United in Grief 361,694 (+37,387)
70(-1) Kodak Black - Super Gremlin 361,067 (+20,162)
73(+38) Tears for Fears - Everybody Wants to Rule the World 358,147 (+67,828)
74(-9) Becky G, KAROL G - MAMIII 354,607 (+4,920)
75(+5) Tyler the Creator - See You Again 353,778 (+27,764)
76(+7) Tate McRae - she's all i wanna be 353,438 (+30,298)
78(-5) Megan Thee Stallion, Dua Lipa - Sweetest Pie 347,472 (+12,218)
80(+12) Kendrick Lamar - Father Time 345,480 (+36,718)
84(-6) Morgan Wallen - Thought You Should Know 340,433 (+9,973)
85(-17) Nicky Youre, dazy - Sunroof 340,319 (-2,197)
92(-13) Latto - Big Energy 328,440 (+384)
93(+9) Future, Drake - IM ON ONE 328,417 (+27,223)
97(+3) The Kid Laroi - Thousand Miles 323,982 (+20,341)

103(+16) Kendrick Lamar - Count Me Out 312,068 (+35,359)
109(-1) Yeat - Monëy so big 305,760 (+13,984)
113(+11) Cafuné - Tek It 302,596 (+27,202)
116(+11) Leah Kate - 10 Things I Hate About You 294,639 (+23,961)
121(+5) Ruth B. - Dandelions 285,027 (+11,561)
122(-18) Cody Johnson - 'Til You Can't 284,077 (-15,229)
123(+20) Tyler the Creator - NEW MAGIC WAND 284,027 (+27,463)
128(+9) Doja Cat - Vegas 281,704 (+23,484)
135(+33) Kendrick Lamar - Savior 270,339 (+31,441)
138(+35) MoneyBagg Yo - See Wat I'm Sayin 268,625 (+33,099)
140(-8) Morgan Wallen - Don't Think Jesus 267,897 (+1,552)
147(+18) Em Beihold - Numb Little Bug 264,744 (+25,513)
148(-2) Doja Cat - Get Into It (Yuh) 263,689 (+9,263)
151(+44) Declan McKenna - Brazil 262,248 (+37,299)
154(+33) SleazyWorld Go, Lil Baby - Sleazy Flow (Remix) 258,778 (+31,000)
158(+24) Jack Harlow - Churchill Downs 255,012 (+25,601)
162(+4) The Rare Occasions - Notion 253,472 (+14,439)
166(re-entry) blackbear, Machine Gun Kelly - gfy 251,100
175(re-entry) Lil Baby - In A Minute 245,549
181(DEBUT) Kenny Loggins - Danger Zone 244,416
186(DEBUT) Mr.Kitty - After Dark 243,013
188(+11) Lil Baby - Right On 239,771 (+16,865)
200(DEBUT) Tyler Hubbard - 5 Foot 9 235,313

Biggest Gains (50K+): Me and Your Mama, Everybody Wants to Rule the World, Rich Spirit, No Role Modelz, Die Young, Efecto, Die Hard, PUFFIN ON ZOOTIEZ, N95, Ojitos Lindos, WAIT FOR U, True Love, Tití Me Preguntó, Me Porto Bonito, ALL OF Harry's House except for Cinema and Boyfriends, Running Up That Hill (A Deal With God)

A true pop legend did that

[Paio Lukp]

57.(-7) Cold Heart 395,674 (-23,542)