Taylor Swift - "Karma"

[Suono]

Summer smash! I’ve been listening to this regularly since the album came out, by far my favorite track

[Az Paynter]

Definitely top 20 tomorrow, maybe #19 depending on how she gains on Meghan.

POP:
38 21 TAYLOR SWIFT Karma 3356 914 2442 11.221

+384 Spins
+192 Bullet
+0.965 Audience

HOT AC:
76 39 TAYLOR SWIFT Karma 365 25 340 2.047

+118 Spins
+110 Bullet
+0.442 Audience

[musiclife]

I wonder when the video is coming?

[deepston]

The way “Anti-Hero” single-handely revitalised her relationship with pop radio is honestly one for the books.

[avamaxstan]

May 3, 2023 13:33:06 GMT -5 deepston said:

The way “Anti-Hero” single-handely revitalised her relationship with pop radio is honestly one for the books.

It does feel historic. Can't think of another female artist who got dropped by pop radio in her 20s then in her 30s became a radio darling again?

[irice22]

May 3, 2023 15:39:44 GMT -5 avamaxstan said:

May 3, 2023 13:33:06 GMT -5 deepston said:

The way “Anti-Hero” single-handely revitalised her relationship with pop radio is honestly one for the books.

It does feel historic. Can't think of another female artist who got dropped by pop radio in her 20s then in her 30s became a radio darling again?

Did Miley just do this?

[NeRD]

Mariah too?

Pop radio had kinda dropped her starting in the late 90s (she was in her 20s) and she didn't really get embraced again until 2005 at 35.

[musiclife]

May 3, 2023 15:39:44 GMT -5 avamaxstan said:

May 3, 2023 13:33:06 GMT -5 deepston said:

The way “Anti-Hero” single-handely revitalised her relationship with pop radio is honestly one for the books.

It does feel historic. Can't think of another female artist who got dropped by pop radio in her 20s then in her 30s became a radio darling again?

I would never say she was dropped by pop radio? I would just say during the Lover Era the singles didn't perform to the success of 1989 and Reputation. There is nothing to sneeze about 2 singles making the top 10 on pop. She just picked all the wrong singles from Lover to be honest. If she did Cruel Summer, Paper Rings, I Think He Knows instead of Me! YNTCD and The Man they would have did just as well as her 1989 and Delicate from Reputation. Folklore and Evermore were just not pop radio friendly albums as they were never intended to be pop friendly which is why they didnt excell on pop radio. Midnights is just her first pop friendly album with the right singles in a while.

[#brayden]

Not @ y'all acting like pop radio was giving her 2003 Dixie Chicks treatment prior to "Anti-Hero." You can't really say she was "dropped by pop radio" when literally every single she's put out in the last ten years has gone Top 20.

[Deleted]

People LOVE to minimize Taylor's single success during the last few years for some weird reason

[musiclife]

Yeah totally weird AF. Lol She has always been big and will continue to be big.

[itsaboutart]

Nah she definitely had a lull on radio. She was never dropped but her singles were not enjoying massive success the way the 1989 singles were. With folklore and evermore it felt like she had conceded to that and was no longer vying for radio hits.

Midnights definitely reignited her relationship with radio! She is mainstream again.

What a ride! Artist of our generation.

[Grün]

I really think the Re-record of Red and Folklore/Evermore brought her back in good graces with the public.

I think it made people really focus on her lyrical content and her craft.


Reputation was a little to in your face and Lover was too flowery. (I liked both, but I think both are jarring to non diehard fans).

[Deleted]

May 3, 2023 19:10:56 GMT -5 itsaboutart said:

Nah she definitely had a lull on radio. She was never dropped but her singles were not enjoying massive success the way the 1989 singles were. With folklore and evermore it felt like she had conceded to that and was no longer vying for radio hits.

Midnights definitely reignited her relationship with radio! She is mainstream again.

What a ride! Artist of our generation.

Maybe so but she released after 1989 and before Midnights a dozen or so multi-platinum singles and also became the most streamed female artist on Spotify, and Apple Music. Hardly an indie artist lol

[musiclife]

Reputation's singles were all successes.. even Endgame that only scraped the top 10. Delicate went #1 and LWYMMD was a hit as well. All the singles off Lover were hits too.. even if they were all just top 10 scrapers too.

I don't understand the discussion we are having right now. Lmao

[Grün]

May 3, 2023 20:36:01 GMT -5 musiclife said:

Reputation's singles were all successes.. even Endgame that only scraped the top 10. Delicate went #1 and LWYMMD was a hit as well. All the singles off Lover were hits too.. even if they were all just top 10 scrapers too.

I don't understand the discussion we are having right now. Lmao

That's where peaks aren't the end all be all. They dont illustrate the entire story.

I love LWYMMD, but it wasn't radio hit. It hit number #1 sure (almost positive the label was involved) then it faded as quick as it came.


Me! Was on the chart for like 10 weeks. Ready For It, End Game, You Need to Calmn Down had poor callouts and minimal longevity. The Man and Lover didn't even hit top 10.

As many have stated, Cardigan & Willow were not made for radio.


The only significant radio hit she had in years was Delicate. Delicate's climb was excruciating; watching it slowly inch up the charts. It was stuck in the twenties forever.


Anti Hero is her longest running top 10 on radio and her longest running number one on Billboard. Lavender Haze was another top ten single. Karma is already blasting into top 20.

It isn't rocket science why people are happy and discussing.

[Rose "Payola" Nylund]

Hit or not (it was), Look What You Made Me Do made an impact, did what it needed to do, and is probably one of her more remembered songs today (whether a good way or a bad way). The others from that album did okay or well enough, but not every song can be something that has any sort of lasting impact. Some songs exist in the moment, do their thing, and that's it. Nothing wrong with it.

In the end, Taylor is one of the few artists right now who just seem to be at the top of their game. Radio support or not, she's killing the conversation through and through. I'm sure some would argue 1989 era as her peak but I definitely think she's been at her absolute career peak now for the last 6 months. The tour, the constant album chart placements, she's controlling the situation.

[avamaxstan]

Glad others get what I was saying. Taylor’s post 1989 singles were very frontloaded and lacked organic staying power, even if they managed high peaks for a quick minute. Anti-Hero is her first genuine organic smash since probably Wild Dreams.

[ificanthaveyou]

May 3, 2023 21:29:13 GMT -5 Rose "Payola" Nylund said:

Hit or not (it was), Look What You Made Me Do made an impact, did what it needed to do, and is probably one of her more remembered songs today (whether a good way or a bad way). The others from that album did okay or well enough, but not every song can be something that has any sort of lasting impact. Some songs exist in the moment, do their thing, and that's it. Nothing wrong with it.

In the end, Taylor is one of the few artists right now who just seem to be at the top of their game. Radio support or not, she's killing the conversation through and through. I'm sure some would argue 1989 era as her peak but I definitely think she's been at her absolute career peak now for the last 6 months. The tour, the constant album chart placements, she's controlling the situation.

LWYMMD was such an event-single. Definitely the most hyped first single of her career thus far.

[avamaxstan]

May 3, 2023 16:18:50 GMT -5 irice22 said:

May 3, 2023 15:39:44 GMT -5 avamaxstan said:

It does feel historic. Can't think of another female artist who got dropped by pop radio in her 20s then in her 30s became a radio darling again?

Did Miley just do this?

So far, Miley has had one massive comeback smash, but remains to be seen if it’s a one-off or a sustained return to her former prime.

[NeRD]

May 3, 2023 23:48:50 GMT -5 avamaxstan said:

Glad others get what I was saying. Taylor’s post 1989 singles were very frontloaded and lacked organic staying power, even if they managed high peaks for a quick minute. Anti-Hero is her first genuine organic smash since probably Wild Dreams.

In your other post you implied that Taylor got dropped from Pop radio which is totally different from what you're saying now.

[fearlessarrow]

Top 20 on pop!

POP:
34 19 TAYLOR SWIFT Karma 3828 1139 2689 12.403

+472 Spins
+247 Bullet
+1.182 Audience

HOT AC:
70 36 TAYLOR SWIFT Karma 522 37 485 2.594

+157 Spins
+145 Bullet
+0.547 Audience

[Marooned@Midnight]

That update! Pop is really going all in. I wonder if the song is connecting, or if this is the result of her just dominating on every front right now (Tour, BB200, streaming) and pop wants a piece of the action.

[Deleted]

💥

[Deleted]

May 3, 2023 21:29:13 GMT -5 Rose "Payola" Nylund said:

Hit or not (it was), Look What You Made Me Do made an impact

Look What You Made Me Do is 8x platinum eligible. It's a smash, not a hit

[Deleted]

May 4, 2023 5:22:29 GMT -5 NeRD said:

May 3, 2023 23:48:50 GMT -5 avamaxstan said:

Glad others get what I was saying. Taylor’s post 1989 singles were very frontloaded and lacked organic staying power, even if they managed high peaks for a quick minute. Anti-Hero is her first genuine organic smash since probably Wild Dreams.

In your other post you implied that Taylor got dropped from Pop radio which is totally different from what you're saying now.

It's dropped with a bunch of asterisks and but's 

[Az Paynter]

I'm presuming this blow-up is a consequence of pop radio still trying to take any sort of cues from the streaming crowd. Cynthia said in the top 50 thread a couple weeks ago, the streaming crowd has effectively been saying 'f**k your format' since most of what's currently charting on pop radio isn't/hasn't been streaming well (barring some cases where radio was out of step with when songs were streaming decently).

You could also attribute Taylor's other areas of domination to this, but I think the part where this is doing decently on streaming is what radio is really looking at.

[musiclife]

Holy this is dominating!!!

And Taylor is the biggest pop star on the planet. Even if all her singles did go #1 on pop lol

[kcdawg13]

May 4, 2023 8:06:00 GMT -5 Az Paynter said:

I'm presuming this blow-up is a consequence of pop radio still trying to take any sort of cues from the streaming crowd. Cynthia said in the top 50 thread a couple weeks ago, the streaming crowd has effectively been saying 'f**k your format' since most of what's currently charting on pop radio isn't/hasn't been streaming well (barring some cases where radio was out of step with when songs were streaming decently).

You could also attribute Taylor's other areas of domination to this, but I think the part where this is doing decently on streaming is what radio is really looking at.

I think pop radio is in a way better place now than it was circa 2017-2019, when barely any streaming hits got played. Which is why the biggest pop hits were s**t like I Like Me Better which topped out at #27 on the Hot 100, while the real hits weren't picked up. I don't know what happened but in the last 3 years but pop radio has been finally catching up to streaming. Like I don't think Kill Bill would've reached #1 on this format in 2018, despite being a pop song because it's by an R&B artist. Same way I don't think Flowers would've been a huge radio hit hadn't it been for it's massive streaming audience.

RUTH hitting last year also helped push that transition forward for pop radio. It totally diversified everything, to the point now a song like Sure Thing which didn't have a chance at pop radio during it's initial release can now be a hit because of the opposite landscape. 

[MissAmericana]