Hozier - "Too Sweet"

[Ryan]

Too Sweet
Written by Hozier, Bēkon, Peter Gonzales, Sergiu Gherman, Stuart Johnson & Tyler Mehlenbacher
Produced by Bēkon, Hozier, Chakra, Sergiu Gherman & Peter Gonzales





#2 on US Spotify with 3,342,384 streams.

[sportytheartist]

I think this has a chance to debut on Hot 100 if streaming stays stable.

[jred]

Remains at #2 today with 2.5M streams.

They’ve gotta send this to radio asap

[macattack]

This is inevitably going to get picked up by Alt/AAA/Hot AC stations whether the label starts a radio campaign or not. Keep an eye on it starting tomorrow.

[hitmakaontharise]

I want him to have another mainstream hit.

[@DiegoMarcondes_]

I didn't understand the hype of this new EP, I mean, it's great, but his latest album is better and did "nothing" on streamings.

[jred]

Mar 25, 2024 11:45:46 GMT -5 @DiegoMarcondes_ said:

I didn't understand the hype of this new EP, I mean, it's great, but his latest album is better and did "nothing" on streamings.

The quality of Unreal, Unearth is why the EP is blowing up, tbh. It might not have gotten a lot of attention off the bat, but Eat Your Young had a solid first week and I think enough people eventually got around to the album which built up hype for these few new tracks.

[Juan Carlos]

Three AAA adds this week. Goes for adds in this format now, which means that the impact date is April 1.

[macattack]

Got 2 Alt adds this week as well. Unsure if it’s impacting there or not but even if it isn’t I suspect there will be a lot of adds April 2nd.

[Daniel Shywaoub]

Mar 25, 2024 10:15:03 GMT -5 hitmakaontharise said:

I want him to have another mainstream hit.

Even had a CHR/Pop add this week!

[sportytheartist]

MOCK-UP:

---

HOT AC
?? ?? HOZIER Too Sweet 17 0 17 0.056
POP
?? ?? HOZIER Too Sweet 34 0 34 0.120
AAA
?? ?? HOZIER Too Sweet 20 0 20 0.065

TOTAL AI: 0.241M

US Spotify Weekly: #2 with 19,624,411 streams

[No Brake$]

This is really good. Should be big on all formats this Summer.

[sportytheartist]

MOCK-UP:

---

POP
?? ?? HOZIER Too Sweet 49 0 49 0.151
+ 15 spins
+ 15 bullet
+ 0.031 audience

HOT AC
?? ?? HOZIER Too Sweet 23 0 23 0.071
+ 6 spins
+ 6 bullet
+ 0.015 audience

AAA:
?? ?? HOZIER Too Sweet 32 0 32 0.094
+ 12 spins
+ 12 bullet
+ 0.029 audience

[pancakes]

Very influenced by mid 2000s Beck/Gorillaz songs (e.g., "Go It Alone" or "Kids with Guns") and better than most stuff put out by Beck/Gorillaz in recent years.

[sportytheartist]

MOCK-UP:

---

POP
?? ?? HOZIER Too Sweet 101 0 101 0.271

HOT AC
?? ?? HOZIER Too Sweet 34 0 34 0.104

AAA
?? ?? HOZIER Too Sweet 50 1 49 0.115

[Active Aggressive]

I didn't even know he dropped new music, as I am still stuck on his most recent album. I think I am going to check out his show in Austin. He is fantastic live.

[jred]

Enters the Hot 100 at #5 this week, instantly becoming his second-biggest hit on the chart.

[Juan Carlos]

Most added with 21 AAA adds this week.

[Daryl the Beryl]

Top 50 on AAA:

328 49 HOZIER Too Sweet 128 9 119 0.258

[@DiegoMarcondes_]

WOW @ being #1 on Spotify USA.

[Daryl the Beryl]

Top 40 on AAA:

205 37 HOZIER Too Sweet 176 15 161 0.336

[macattack]

Alt better get on this one. They’d be extremely stupid not to.

[jred]

Never thought I’d see the day that a Hozier song charts on CHR before Alt, lol

[thirddegree50123]

This will be huge everywhere

[Daryl the Beryl]

Top 30 on AAA:

109 27 HOZIER Too Sweet 262 38 224 0.469

[Acid Eyes]

Challenging for #1 on the Hot 100 next week.

[altguy]

A few folks here have inquired about an alt campaign. And of course based on traditional label practices, one would be right to think “no brainer.” But things have changed dramatically at alt radio. Most of all - the outrageous cost of an alt radio campaign, especially contrasted with generally reduced budgets for radio promo by the major labels. The Hozier record has already broken. It’s a verified smash. Streaming like a MFer and printing money for the label and artist. They’ve already won. Why spend more money for some chart trophy that the corner offices really don’t care as much about these days?

Now the second part of this is - why should alt radio need the label to “push” it to play a hit? Especially by an artist who had a smash at the format a decade ago, and is still in the library for many stations. And there lies a major issue at the format today. Many of these programmers only look at the stuff they are being worked on for serious consideration because they have so few slots. And they wonder why their station is treading water with a 2 share

[Daryl the Beryl]

Top 20 on AAA:

78 20 HOZIER Too Sweet 345 56 289 0.619

[Daryl the Beryl]

Top 50 on Alternative:

113 48 HOZIER Too Sweet 126 18 108 0.172

[Maximillian]

Phew this is a hit incoming. Send to pop too.