KelownaGuy20
2x Platinum Member
Joined: January 2004
Posts: 2,449
Pronouns: He / Him / His
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Post by KelownaGuy20 on May 28, 2009 14:47:59 GMT -5
I read an article a couple weeks back about some American HotAC stations trying the Canadian HotAC format (that being closer to a CHR while remaining HotAC), and it seems like a smart idea in places without CHRs.
What I've learned is that HotAC stations can vary in their definition of the format. They can be a lot more AC sounding than CHR, or vice versa, but it's one of those formats that allows that kind of leniency.
In a mid-sized market like Kelowna, where I am, our target demo is still 25-45 year old women (the same of any HotAC), but because we're also the only station playing anything remotely close to CHR, we have a couple "not quite HotAC" tracks in our playlist. Thus, we're able to keep the integrity of the HotAC format, by keeping lower spins on currents (nothing more than 40), and programming with a focus on recurrents and golds.
Its a great programming method, in essence targeting two demos on one station. When programmed correctly, it makes for a very dynamic station that just about the whole family can enjoy.
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shadster
Charting
Joined: July 2006
Posts: 214
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Post by shadster on May 30, 2009 9:52:58 GMT -5
According to AT40.com, Mix106.5 airs AT40. Sunday mornings an again sunday nights. Is this acurate an if so, which version do the air? CHR? or HotAC? I see if I can listen myself on sunday, but its not the easiest stations to pull in.
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Slinky
6x Platinum Member
Retired
Joined: December 2003
Posts: 6,777
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Post by Slinky on May 30, 2009 13:25:29 GMT -5
They air the Hot AC version. Or at least they did the last time I listened two weeks ago.
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*Who Is?*
Platinum Member
Joined: May 2009
Posts: 1,387
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Post by *Who Is?* on Jun 6, 2009 12:40:38 GMT -5
I can get Mix 106.5 Shadster, they do air AT40....unfortunately
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shadster
Charting
Joined: July 2006
Posts: 214
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Post by shadster on Jun 6, 2009 14:13:41 GMT -5
Well, w/ the demise of AT-20, looks like a lot of AT40s will pop up soon.
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