Avicii - "True" (out Sept 17)

[Ezekiel 23:20–21]

The Swedish DJ partners with Ralph Lauren for an All-American adventure in the new clip

Video
bcove.me/rgoda6pi

Pick-up trucks and horses might not be the first images that come to mind when you think of Avicii. The Swedish superstar DJ is more associated with massive outdoor festival stages than a country road. Though his DJ life is represented in the video for his latest hit, “Wake Me Up,” something about the track’s wailing vocal from Aloe Blacc, the guitar twang (courtesy of Incubus’ Mike Einziger) and a partnership with the Denim & Supply line from iconic American clothing brand Ralph Lauren bring out the trucks and giddy-ups in this clip, too.

“Wake Me Up” is the first single from Avicii’s forthcoming album “TRUE,” expected September 17. The video, directed by renowned fashion and celebrity photographer Mark Seliger, premiered today (July 29), while the song hitting No. 1 in 47 countries including the UK where it became the fastest-selling single of the year, beating Robin Thicke's smash "Blurred Lines." “Wake Me Up” currently sits at No. 52 on BIllboard’s Hot 100 and has so far reached No. 5 on the Dance/Electronic Digital charts and at No. 39 on the Dance/Club Play Charts.

“It’s definitely the best work I’ve done so far,” Avicii says of “TRUE” in our interview with him above. “There’s just this kind of blend of rock and soul and R&B to almost kind of bluegrass and old house and funk. It’s got everything kind of mixed in.”

Avicii has been a brand ambassador and de facto model for Denim & Supply by Ralph Lauren since last fall when he partnered with the company for a concert in San Francisco's Union Square. And not to worry: this Americana-on-the-dance floor video is far more Madonna “Don’t Tell Me” than “Cotton-Eyed Joe.”

Source

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Tracklisting:
1. Wake Me Up (Featuring Aloe Blacc) (Radio Edit) 4:09
2. You Make Me 3:53
3. Hey Brother 4:14
4. Addicted To You (Featuring Audra Mae) 3:59
5. Dear Boy 7:59
6. Liar Liar 3:58
7. Shame On Me 4:13
8. Lay Me Down (Featuring Nile Rogers & Adam Lambert) 5:00
9. Hope There's Someone 6:21
10. Heart Upon My Sleeve 4:40
11. Long Road To Hell 3:42
12. Edom 8:15

Pre-order on iTunes UK

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Strangely enough, "Silhouettes", "Seek Bromance", "Fade Into Darkness", "Sunshine", "Levels", "Superlove", "I Could Be The One", and "Someone Like You (All My Life)" are not included on the tracklisting yet. Perhaps the U.S. edition might have some or all of those as bonus tracks or the tracklisting will be updated again.

His The Singles was released in 2011, but that was a collection of other more obscure singles that weren't released here.

[Deleted]

"Silhouettes" is one of my favorite songs...ever. Lets see if he can make a song in a similar vein as that, with subtle vocals and production that doesn't hit hard, but goes straight to your soul. I need that magic again!

[hilbertkc]

Ready for this!!

[secretchef]

I like what I've heard to far. Finally a smash song for Adam, hope it's a single. 'Heart on my Sleeve' is the Imagine Dragons collab.

[EPG]

Love "Wake Me Up," but the video is horrible. Like embarrassingly bad.

[Deleted]

Stream the new album (some bad quality rips might I add)

www.youredm.com/2013/08/07/stream-aviciis-upcoming-album-true/

I like the first one with Salem Al Fakir. He makes the best songs with that guy.

[Ezekiel 23:20–21]

The one song I was really excited about (the one with Nile Rodgers and Adam Lambert) has the worst quality. Boo.

I found the rest of the album to be rather uninteresting. "Wake Me Up" was the only other song that appealed to me.

[pancakes]

The album cover is so bland.

[getonthebus]

Aug 7, 2013 19:49:25 GMT -5 @dangermouz said:

Stream the new album (some bad quality rips might I add)

www.youredm.com/2013/08/07/stream-aviciis-upcoming-album-true/

I like the first one with Salem Al Fakir. He makes the best songs with that guy.

Your wish is granted:

Tim Bergling ‏@avicii 22m
The 2nd single from my new album is now available to pre-order! Get "You Make Me" as soon as it's released po.st/YouMakeMeiT

[Deleted]

Yes!

[The Upper Hand]

Can't wait to hear all tracks in high quality. But I already like it, so many potential hits.

[The Upper Hand]

Aug 8, 2013 11:40:14 GMT -5 pancakes said:

The album cover is so bland.

I think the actual album cover is here: www.thetruereveal.com/

[Kurt]

That cover-reveal campaign sounded cool in theory, but...then this happened, haha. (Turn down your volume and ignore the "cover" in the video thumbnail; it's fake.)

[Ezekiel 23:20–21]

Avicii's Rave New World – how the Swedish DJ-producer merged bluegrass and EDM into a global smash

This past spring, the Swedish DJ-producer Avicii opened the second half of his set on the monster main stage of Miami's Ultra Music Festival with something totally unexpected: He brought out a stomping band – singers, guitars and a banjo – to strum through a new Mumford-sounding, bluegrass-tinged anthem called "Wake Me Up." Ravers weren't sure what to make of it, and their confusion spilled over into harsh criticism online. "After the show, he kept telling me, 'There's so many people on Twitter who hate what we were doing,'" says guitarist Mike Einziger, who was onstage. "He was kind of visibly affected by it."

Six months later, they've definitely come around to the 23-year-old spinner's vision. The insanely catchy "Wake Me Up" is a worldwide smash. It's the fastest-selling single of the year in the U.K. (beating "Blurred Lines") and has gone to Number One in 63 countries. "It's ridiculous," says Avicii (real name: Tim Bergling). "I still don't really feel like I've had time to slow down and really realize where it has all come to. A lot of dance music has gotten more and more repetitive – too focused on the dirty drop. I was always interested in the melodic part of house music."


As he often is, Avicii is in the middle of an absurdly long day. Last night he rocked a rave in Greece until 5:30 a.m., before hopping a private jet to Spain, where he's playing Ibiza's biggest parties. Since becoming one of EDM's major stars with his 2010 Etta James-sampling smash "Levels," he's been playing around 300 shows a year, making a reported $250,000 payday for each. As a result, Avicii had a basically unlimited budget for his debut album, True (out September 17th), which ranges from rootsy singalongs to pummeling, vocoder-heavy EDM. He sought out some major talent to help: an eclectic crew including Einziger, who plays guitar in Incubus; Imagine Dragons; and legendary Chic guitarist Nile Rodgers. "I wanted to collaborate with songwriters who weren't used to electronic music, which was interesting from the start," Avicii says. "I wanted to make real music, in a sense. And I wanted every track to be a single."

"Wake Me Up" was written in just two hours at Einziger's Malibu home with neo-soul singer Aloe Blacc, who added yearbook-ready inspirational lyrics. "It was a very fast process – not a lot of thought went into it," says Avicii. He kept the bluegrass vibe going on the even rootsier "Hey Brother," trying out six vocalists before settling on Dan Tyminski, best known for singing "I Am a Man of Constant Sorrow" in O Brother, Where Art Thou? "I don't like country," says Avicii. "But bluegrass to me has always been something credible and kind of cool in the sense that it's very melodic."

The album's most surprising collaborator? Definitely 71-year-old songwriter Mac Davis, who wrote "In the Ghetto" and "A Little Less Conversation" for Elvis Presley. "I may be an old fart, but I love EDM," says Davis, who got the job through a golf buddy, Interscope A&R chief Neil Jacobson. Davis brought Avicii the tune "Addicted to You," which became futuristic, high-gloss disco – with Adele-style vocals from Oklahoma singer Audra Mae. "He's a genius, no getting around it," says Davis. "I'm a traditional songwriter. I put my guitar in my lap and sit there for half a day. To watch him work, I swear, is like watching a mad scientist, with his computer and his focus."

Rodgers, fresh off Daft Punk's "Get Lucky," co-wrote the glitter-caked, Studio 54-ready jam "Lay Me Down," which features vocals by Adam Lambert. "Tim will do stuff that, honestly, I would've never thought of," Rodgers says. "On the last couple of songs I've done with him, I'm the bass player. I played a guitar riff and he just puts it down an octave and it sounds so funky."

Up next: Avicii kicks off a globe-trotting arena tour in Toronto in September. "I never dreamed of making music on this level, or touring on this level," he says. "You know, it has all happened fast. But I worked really hard. I haven't half-assed anything."

Source

[allow that]

Has he been announced as this year's House DJ for the VMA's yet? Seems so predictable.

[secretchef]

Best quality so far of 'Lay Me Down', I'll replace if I come across something better.

[getonthebus]

This has leaked! Quick Roundup/Thoughts:


- Lay Me Down is gigantic.

- Heart Upon My Sleeve no longer has a vocal. The mix/production is very impressive in HQ.

- Hey Brother has some subtle changes, but I like the live version a bit better.

- Dear Boy has a Levels vibe in the dance break

- Liar Liar -> Shame on Me is an epic 1-2 punch.

A really solid first album. A bit sprawling, but somehow just cohesive enough. This album is going to do big things.

[Deleted]

Sept 12, 2013 17:00:11 GMT -5 getonthebus said:

- Heart Upon My Sleeve no longer has a vocal. The mix/production is very impressive in HQ.

What the hell? Did Avicii seriously axe Dan Reynolds of Imagine Dragons' amazing voice off the track? Why :(

[ILLUSION]

Heard the leak. It's just "ok" upon first hearing to me. Some really good tracks and some very bland ones IMO.

[getonthebus]

Sept 12, 2013 19:50:15 GMT -5 @dangermouz said:

Sept 12, 2013 17:00:11 GMT -5 getonthebus said:

- Heart Upon My Sleeve no longer has a vocal. The mix/production is very impressive in HQ.

What the hell? Did Avicii seriously axe Dan Reynolds of Imagine Dragons' amazing voice off the track? Why :(

TBH, the vocals were a bit unnecessary on the track, and based off the demo, I'd assume they couldn't figure out a verse that fit with the it. However, the beginning of this shows that it make an incredible acoustic version. The hook that Dan sang was killer.

[Deleted]

Lay me down is amazing!!!

[hilbertkc]

I really love this album!! Very good! :)

[The Upper Hand]

[secretchef]

The reviews have been great. I'll have quite a few jams out of it.

Have to dig up the interview, but I think they pulled the vocal due to rights issues with Interscope.

[SHOOTER]

Projected to debut with 40-50k.

[foxxden]

Was fortunate enough to attend his album release party in NYC on Tuesday night....the crowd was loving all the tracks! 'True' is a really great album. The Adam Lambert track, "Lay Me Down" is excellent and needs to be a single! Also, it's worth noting that the lyrics are surprisingly good throughout the whole album and light years ahead of whats on Pop now.

[secretchef]

Prediction is up a bit, 45-50k at #5.  That's great!

Billboard Prediction

If Avicii's album performs as expected, he will earn the highest debut for a solo EDM act's first studio album in the SoundScan era (1991-present).

[K.]

This is one of the coolest albums in recent memory, IMO. Bluegrass and EDM. Who would've thunk?

[The Upper Hand]

[Deleted]

The album is amazing, BUT where is I Could Be The One? ???