musiciscool
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Post by musiciscool on Sept 30, 2014 10:10:59 GMT -5
I was never a fan of this song, but I grew to like it better than "Birthday". TIHWD should have peaked higher than "Birthday" did.
"Walking On Air" should be next if there is going to be another single off of her album.
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divasummer
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Post by divasummer on Sept 30, 2014 11:09:00 GMT -5
I personally like "Walking On Air" over "Legendary Lovers". "Legendary Lovers" has a little more edge to it where WOA is a little more basic. Maybe at this moment LL is the way to go if she is getting another single release. There were a lot of complaints on here about "Birthday" and TIHWD being too basic so maybe the slightly edgier way is the way to go.
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Glove Slap
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Post by Glove Slap on Sept 30, 2014 11:21:15 GMT -5
Wow, shame this didn't do better. Birthday was still the big mistake here.
I wonder if they're finally going to move to the re-release now.
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Eloqueen™
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Post by Eloqueen™ on Sept 30, 2014 11:24:27 GMT -5
I think the less basic, the better at this point. She needs something that stands out from other songs cluttering the top 40. "Walking On Air" won't quite do that, but if any songs left on the album could, it is "Legendary Lovers". It has a distinct sound and is catchy enough to make waves. Couple that with a steamy, colorful video and she would be back on track me thinks.
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dbhmr
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Post by dbhmr on Sept 30, 2014 11:37:53 GMT -5
What Katy Perry has always had working for her, among her stamina and polished singles and visual focus, is her momentum on pop radio. One after another she delivered a radio-ready single that the world ate up, and so pop radio had no reason not to trust her next release. One single not performing up to her high standards isn't a big deal, but now she's had three. I think that changes her game considerably, because hits are what sustains her career, it seems (rather than, say, an engaging, cool persona like Rihanna or incredible voice like Kelly Clarkson or industry respect like Pink or iconic status like Britney Spears). So I think a lot more is riding on the next single, which is why I think a re-release would be the best bet. I don't think it would do her a service to just end the era, but I don't think anything else on the album can reignite radio's unrivaled affection as they had for her about six months ago. "Legendary Lovers" and "Walking On Air" are at least less been there, done that in their Katy Perry sound, but neither are so strong that they are guarantees to do anything other than perform somewhere between "Birthday" and "This Is How We Do." If they do release another song, I agree those are truly the only options--anything else would be slapped with a top-30 peak.
I think a re-release should have already happened, though; or at least announced. A new single for the fall going into the holidays to promote the release, even if it was just one more single and two or three new songs. They just need to end on a hit to keep radio in her favor. And then she needs to come back with something a bit unexpected, a bit deeper; maybe that means darker or maybe that means less produced, but I think she'll need to evolve or she'll see some drastic diminished returns.
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foxxden
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Post by foxxden on Sept 30, 2014 11:55:23 GMT -5
And then she needs to come back with something a bit unexpected, a bit deeper; maybe that means darker or maybe that means less produced, but I think she'll need to evolve or she'll see some drastic diminished returns. But "unexpected, deeper, darker, less produced" is not who Katy Perry is. Her essence is catchy producer driven pop songs with accessible lyrics ("eye of the tiger") or party tunes about having threesomes on a Friday night. And it obviously has worked very well for her for a long time but seems to be tiring a bit this album cycle. If she stays the course I'm sure she will continue to get hits but not to the extent of the Teenage Dream era or "Roar"/"Dark Horse".
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Post by Devil Marlena Nylund on Sept 30, 2014 11:57:59 GMT -5
I agree that I listen to Katy for fun usually upbeat pop songs and wouldn't really be interested in anything serious or even conventionally 'dark' from her but she does need to change her sound a little bit for the next album. She does have room to do a more electro-pop sound like Kiesza or even Clean Bandit. There are options.
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Hussy
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Post by Hussy on Sept 30, 2014 12:09:27 GMT -5
Although I'm very happy that TIHWD peaked only at #15 on Pop (it doesn't even deserve top 20), I'm worried about Katy's future on the radio. 3 singles not performing to Katy's standards is a big thing. Walking On Air IMO is the only good choice left on PRISM then maybe a re-release would do the trick
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Mack
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Post by Mack on Sept 30, 2014 12:16:12 GMT -5
And then she needs to come back with something a bit unexpected, a bit deeper; maybe that means darker or maybe that means less produced, but I think she'll need to evolve or she'll see some drastic diminished returns. But "unexpected, deeper, darker, less produced" is not who Katy Perry is. Her essence is catchy producer driven pop songs with accessible lyrics ("eye of the tiger") or party tunes about having threesomes on a Friday night. And it obviously has worked very well for her for a long time but seems to be tiring a bit this album cycle....which is why she needs to mix shit up and do something different. She can't keep doing the same thing album after album, or her returns are going to continue diminishing even more than they already are. Now is the time for a change, considering her last two singles highly under-performed and the album isn't exactly setting the charts on fire.
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Hussy
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Post by Hussy on Sept 30, 2014 12:20:04 GMT -5
yeah exactly, her next album would be very interesting to follow (chart and music wise)
if she releases somoething in the vein of Roar or LFN or Birthday then it would totally flop Katy needs more of E.T. and Dark Horse kind of songs now
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dbhmr
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Post by dbhmr on Sept 30, 2014 12:25:17 GMT -5
And then she needs to come back with something a bit unexpected, a bit deeper; maybe that means darker or maybe that means less produced, but I think she'll need to evolve or she'll see some drastic diminished returns. But "unexpected, deeper, darker, less produced" is not who Katy Perry is. Her essence is catchy producer driven pop songs with accessible lyrics ("eye of the tiger") or party tunes about having threesomes on a Friday night. And it obviously has worked very well for her for a long time but seems to be tiring a bit this album cycle. If she stays the course I'm sure she will continue to get hits but not to the extent of the Teenage Dream era or "Roar"/"Dark Horse". I think who Katy Perry is is today's quintessential pop star. She's not the best in any one aspect of being a pop star (I actually don't find her to be great at anything, but that's just me), but she combines a work ethic with an easily digestible personality and poppy radio bait. I think, given what we know about her, she will do what it takes to stay successful. I think she and the label hedged their bets with this era and decided that they had enough good will and the pop music scene hadn't changed enough that sticking with the formula was a safer bet to continued hits and success than changing it up. I also think they know that they cannot get away with this a third time around, so some (calculated) risks will have to be made. "Unexpected" can mean any number of things, and it doesn't mean she's going to try her hand at a 21-esque album, but I think she needs to switch up the formula. And I think she will, which will make the results interesting to watch.
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Dielawn
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Post by Dielawn on Sept 30, 2014 13:12:17 GMT -5
This is now definitely very similar to the BTW era.
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Post by when the pawn... on Sept 30, 2014 13:28:58 GMT -5
^In the way that the album sold half of its predecessor but still solid, and in the way that it has 2 major hits and a few underperformers (of varying degrees) (though BTW sold much more than Prism and Prism had way bigger singles)...yes, it is like BTW. But Gaga attracted some serious bad will from all corners throughout the era that led to a massively disappointing ARTPOP era. Katy is likely aware and savvy enough to maintain her momentum. Not to shade either one but Katy has never come on as strong as Gaga and that will probably benefit her for the next era, in terms of radio support.
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Post by It's me, bitch. on Sept 30, 2014 13:55:20 GMT -5
Why do people keep on saying three underperforming singles. This is the first and only. Is reaching top 10 but not number one underperforming? LOL
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Caviar
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Post by Caviar on Sept 30, 2014 13:59:10 GMT -5
Katy's standards are in the stratosphere.
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dbhmr
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Post by dbhmr on Sept 30, 2014 13:59:41 GMT -5
Why do people keep on saying three underperforming singles. This is the first and only. Is reaching top 10 but not number one underperforming? LOL I think "under-performing" is appropriate; flop is not. Coming off a streak of #1 hits from your previous album, and introducing your new album with another #1 hit sets very clear and narrow parameters for expectations: number one. And while Unconditionally and Birthday may have peaked in the top ten, they did so on the momentum of songs that came before it and will not be remembered (or receive great recurrent play) in any real capacity.
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🅳🅸🆂🅲🅾
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Post by 🅳🅸🆂🅲🅾 on Sept 30, 2014 13:59:48 GMT -5
Why do people keep on saying three underperforming singles. This is the first and only. Is reaching top 10 but not number one underperforming? LOL Compared to "Roar", "Unconditionally" didn't do that well on radio and sales. "Dark Horse" was HUGE, so much so that it was made into the next single and was taking off while "Unconditionally" wasn't. Then "Birthday" didn't do as well. "This Is How We Do" did much better than any of us could have imagined it would.
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jjose712
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Post by jjose712 on Sept 30, 2014 14:10:02 GMT -5
And then she needs to come back with something a bit unexpected, a bit deeper; maybe that means darker or maybe that means less produced, but I think she'll need to evolve or she'll see some drastic diminished returns. But "unexpected, deeper, darker, less produced" is not who Katy Perry is. Her essence is catchy producer driven pop songs with accessible lyrics ("eye of the tiger") or party tunes about having threesomes on a Friday night. And it obviously has worked very well for her for a long time but seems to be tiring a bit this album cycle. If she stays the course I'm sure she will continue to get hits but not to the extent of the Teenage Dream era or "Roar"/"Dark Horse". But everyone has to evolve if he/she wants a long career. No matter how into you are the fans sooner of later they get over you if you offer always the same. That's the reason why boyband use to fade away so fast, a moment they are hot, the next they are over. It will be good for her to regain moment for the next album. We have recent examples of doing that. Kesha's last album was a bit disaster, but the collaboration with Pitbull change everything, it was a big success, and probably put her in a better place when she release next album. Gaga is doing the same in a different way, there were tons of articles claiming she is history, but her duets album with Tony Bennett is going to do well, is going to put her in a different light, and probably (you never know) will let her regain some buzz for her next album. I don't think Katy will need something like that, a couple of good singles in a rerelase (like she did on Teenage Dream) will be more than enough
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Juanca
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Post by Juanca on Sept 30, 2014 14:26:56 GMT -5
Another rerelease could be tricky. If she continues with the shtick she may reach as high as Unconditionally and that would put her in an even worse position. I think she'd be better off just taking a break. Maybe a feature (with Madonna?) to keep her present, but I think she needs fresher ideas.
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jjose712
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Post by jjose712 on Sept 30, 2014 14:51:52 GMT -5
Another rerelease could be tricky. If she continues with the shtick she may reach as high as Unconditionally and that would put her in an even worse position. I think she'd be better off just taking a break. Maybe a feature (with Madonna?) to keep her present, but I think she needs fresher ideas. Yes, that's an idea too, a collaboration, she could go the high road collaborating with a big name like Madonna, or do the opposite and sing a duet with a less known singer, she is friend with quite a good bunch from Bonnie McKee to Adam Lambert, and in that case if the song is a success she will get a good part of the merit (and if it fails it won't be such problem)
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youngstunna07
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Post by youngstunna07 on Sept 30, 2014 15:11:03 GMT -5
Yes I was interested in which route she was going to take with this album, especially when she released those teasers before Roar came it out. It seemed like she was going to ditch the generic bubble gum pop songs, for a more darker sound, then she released Roar which could of easily gone on TD. She definitely needs to switch it up for her next album, the general public is getting tired of safe pop songs. Dark Horse was a step in the right direction.
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Deleted
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Post by Deleted on Sept 30, 2014 15:35:19 GMT -5
This is now definitely very similar to the BTW era. The similarities began-- and will end-- with the chart performance. That's about it really. Anyway. In my mind, the problem with PRISM isn't necessarily that it's still poppy, but rather that she couldn't quite overcome the fact that the project was a misrepresented (and unnecessary) extension of Teenage Dream. Her image and sound are so samey, bar 'Dark Horse' (and what could have been 'Walking On Air')-- everything else looks and sounds like it always has. Maybe people are just bored of what feels like a four years long era? Not that she's doing that bad for herself, but there's a definite downturn in performance. I'm not saying she needs a complete reboot like the artist formerly known as Ke$ha; but it couldn't hurt to change style. I'm agreeing with Danny here: whatever that means to her, do it, but it needs to be different. Remember when PRISM was supposed to be dark and edgy? It may not have been great, but it would've been something. She should also probably never work with Riff Raff again.
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lancey
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Post by lancey on Sept 30, 2014 17:48:20 GMT -5
Next, she's so overrated!
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Keelzit
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Post by Keelzit on Sept 30, 2014 18:07:38 GMT -5
On a more positive note, the video is about to reach 100 million views.
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Deleted
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Post by Deleted on Sept 30, 2014 18:36:22 GMT -5
Next, she's so overrated! I don't think she's rated enough to be overrated? I'm not saying that I don't find her success totally bizarre, though. She's not universally loved, she's not a critical darling, nor does she have the awards to vindicate her artistry or commercially successful singles-- hell, she doesn't even have enough stans for people to love or loathe her by association. Even at her biggest, she's never felt like the one to watch. She's never been the hook, just an added bonus to a bigger picture when she's performing on any given program that would've rather had Beyoncé. I don't mean to say she's the basic-est of the basic, but as boring and uneventful as she truly is, it's... kind of brilliant that she's done as well as she has. I mean, the formula works. Do as little as possible, don't piss anyone off, put out passable (but otherwise forgettable) music, then cash in.
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Post by KeepDeanWeird on Sept 30, 2014 19:14:05 GMT -5
I believe we saw a Katy who is satisfied with her chart success when no ploys were used to boost UnC in H100 Top 10. I thought something was coming. TIHWD was nothing spectacular and Katy didn't even promote beyond video. Do I think Katy is just going to ride her past glories into retirement? Heck no! Her work ethic is too strong. She has the bonus that she can write, which gives options can you imagine if she kept BW and had Iggy as feature on PRISM? Yeah, we wouldn't be having these discussions.
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Oprah
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Post by Oprah on Sept 30, 2014 19:32:15 GMT -5
Why do people keep on saying three underperforming singles. This is the first and only. Is reaching top 10 but not number one underperforming? LOL It's always amusing when a diva starts to falter and people make posts like this. The same exact thing happened during the BTW era. Ultimately, context matters; if, say, Christina Aguilera, who hasn't had a solo hit since the Bush presidency, managed to put out three singles that did as well as Unconditionally, Birthday, and TIHWD, that'd be impressive. For Katy Perry it's a warning sign.
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Glove Slap
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Post by Glove Slap on Sept 30, 2014 20:06:15 GMT -5
the artist formerly known as Ke$ha I shamelessly giggled irl. Katy's fine atm. On the whole, the era can be chalked up as a success. She got a pair of hits to rival her past successes, and a successful album as well. She outdid pretty much everyone who launched their projects around the same time, and some from even before. It's kinda strange to see old footage of her talking about being the new Cyndi Lauper or Pat Benatar, which she was for maybe one holiday period, and seeing her today as the ultra glamorous pop star. Imo, it was obvious from the moment she was booked for big hosting slots and pre-show specials that they were aiming to create something bigger than just a standard music star. They had already started to develop her as a celebrity and personality before Gaga even started to break. I've always thought that whenever Katy's music career had wound down, she'd go into television or be a judge or something to develop her celebrity further. It's honestly something she could do into middle age and beyond if she plays her cards right. The strange thing is is that she probably has less edge now than ever, but she was able to utlilize the massive success of her hits to solidify herself as a staple. Think about it, when the TD era was in its early phases, so many people said that her success was due to her being the only female out at the time, and that when Gaga and Rihanna returned she would fade. Obviously, that didn't happen. Now though, no one is doubting the power of her celebrity to sustain itself. That itself says a lot about how far she has come. Generally, they played it smart overall with this era. Trying to jump ship too much too soon can backfire, as some others have seen. They may actually have more leeway with where to go now than ever before, seeing as PRISM did do well. They've showed that they could smooth out some of the more juvenile edges of her style and still explore sonically.
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irice22
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Post by irice22 on Sept 30, 2014 21:22:09 GMT -5
Why do people keep on saying three underperforming singles. This is the first and only. Is reaching top 10 but not number one underperforming? LOL They're saying "underperforming single" and not "flop." There's a big difference. And I agree, "Birthday" and "Unconditionally" underperformed. "This Is How We Do" could be considered a flop. The term "under performance" directly relates to the artist. A #8 on radio is great for MKTO, not so much for Katy Perry. Just like how $170 million is great for Bridesmaids, but wouldn't be for Transformers.
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SPRΞΞ
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Post by SPRΞΞ on Sept 30, 2014 22:29:05 GMT -5
I wouldn't consider TIHWD a flop either, as the video has hit 100M views. That's amazing actually. Huge underperformance sure, but flop no.
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