Eloqueenβ’
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Post by Eloqueenβ’ on Sept 30, 2014 22:32:49 GMT -5
I wouldn't consider TIHWD a flop either, as the video has hit 100M views. That's amazing actually. Huge underperformance sure, but flop no. So video views are the new standard for hit or miss, in reference to a song's performance, these days? Guess that makes "Anaconda" the biggest hit of the year. :/
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SPRΞΞ
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Post by SPRΞΞ on Sept 30, 2014 22:37:53 GMT -5
I wouldn't consider TIHWD a flop either, as the video has hit 100M views. That's amazing actually. Huge underperformance sure, but flop no. So video views are the new standard for hit or miss, in reference to a song's performance, these days? Guess that makes "Anaconda" the biggest hit of the year. :/ They are definitely apart of it. Come on now. 100M views is great for a song with so low airplay. It will pass Uncondtionally. The video actually made the song not a total flop.
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Eloqueenβ’
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Post by Eloqueenβ’ on Sept 30, 2014 23:02:19 GMT -5
So video views are the new standard for hit or miss, in reference to a song's performance, these days? Guess that makes "Anaconda" the biggest hit of the year. :/ They are definitely apart of it. Come on now. 100M views is great for a song with so low airplay. It will pass Uncondtionally. The video actually made the song not a total flop. Ehhhhh. I've never seen someone label a song as a "flop" or "hit" referencing video views as an integral part of the equation, as much as an after thought (like, "hey that song flopped, but its video was successful). Generally radio performance, digital performance, and longevity are the targeted aspects in determining a song's final status. Take "Can't Remember To Forget You", which is still seen by many as a failure (and its view count was astronomical: 400+ million). Besides, is there even any relatively recent Katy video that hasn't sailed past 100 million (other than the eight minute train wreck that was the video for "Birthday")?
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Post by Love Plastic Love on Sept 30, 2014 23:08:35 GMT -5
I do not think this song is a total flop. There are levels of flopdom to me and this wouldn't be in the lower reaches, but also wouldn't quite be a hit either. However, if 100 million video views is all it takes then I need to stop calling some of my favorite's songs flops In all seriousness though, I do think it depends on the artist.
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Juanca
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Post by Juanca on Sept 30, 2014 23:26:37 GMT -5
I wonder if Katy Kats remember how they were screaming that Judas was a major flop for Gaga, despite reaching the top 10 on billboard, having good sales and huge number of views (close to 200' now).
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SPRΞΞ
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Post by SPRΞΞ on Sept 30, 2014 23:59:17 GMT -5
I wonder if Katy Kats remember how they were screaming that Judas was a major flop for Gaga, despite reaching the top 10 on billboard, having good sales and huge number of views (close to 200' now). That wasn't a flop. A flop to me is if a song misses all 3 of these criteria: Top 10 on CHR (we are in the CHR forum) Platinum sales Vevo certified ^thats airplay, sales, and streaming. The 3 major components. Katy hasn't had a true flop that has missed all 3 of these. If I were to add the Hot 100 into the category, than anything below Top 40 would be a flop, considering the charts history and the coin phrase "Top 40 Hits".
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divasummer
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Post by divasummer on Oct 1, 2014 11:04:18 GMT -5
This is an Underperformer not a flop.
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slamina
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Post by slamina on Oct 1, 2014 16:46:32 GMT -5
This is a definite underperformer for Katy standards (given the plethora of number ones). It's only her 2nd single out of 17 to not go top 10 on pop. However, top 15 on pop and top 30 on the hot 100 is not bad for the average artist; it only looks bad when you have such a nearly immaculate track record.
I think she should wrap up the tour as soon as possible and start preparing fresh new material for an album next year. This era as a whole was successful, but there doesn't seem to be much momentum left.
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Kworb
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Post by Kworb on Oct 1, 2014 18:55:50 GMT -5
You also have to look at how the previous single did, and how much of the single's success was generated by listeners and how much by the industry. Birthday was a flop because of how horribly it did compared to Dark Horse, and its sales and streams were abysmal compared to its airplay. TIHWD on the other hand didn't do much worse than Birthday (and better than it internationally), and always had good sales and streams despite its low airplay. So no, this one ain't a flop, and would've benefited from the "free" airplay spilling over from Dark Horse much more than Birthday did.
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Green Baron
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Post by Green Baron on Oct 1, 2014 18:59:32 GMT -5
It sucks to see someone as established as her get fucked right up the ass by radio. So much for that perfect traack record.
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slamina
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Post by slamina on Oct 1, 2014 19:15:22 GMT -5
It wasn't a truly perfect track record, although it's pretty close in comparison to her peers. "Thinking of You" had similar peaks on CHR and BB hot 100 (this song did slighty better in both regards). That's why I'm okay with its performance. It wasn't a completely new low as say "G.U.Y." was for Gaga. In terms of never having a single that has outright flopped, that standing is still in tact 17 singles later. Not bad.
In fact, I think these recent underperformers should be helpful to Katy and her team to not rest on their laurels and try harder in their execution. This era was definitely not handled as well as the Teenage Dream era in terms of timing and promotion. Now that the cloak of invincibility has been pierced, it should be a wake up call for her label for their next moves with their biggest artist.
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surfy
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Post by surfy on Oct 1, 2014 19:39:30 GMT -5
I honestly think that Birthday under performed because it was simply an awful song (But this is just my opinion)
I've said this multiple times, you can check the Dowfall of the Divas thread too. Most downfalls from "divas" are due to mistakes from the team and wrong singles. EVERY. DAMN. TIME. It's due to a misstep... this one started with Unconditionally, and the next misstep was Birthday, that's enough to ruin an era (even though I don't consider this an underperformance in any way, shape, or form... an artist can't be #1 forever.
But yeah, for every era that fails... there is almost always a reason. Not some random shit you guys try to make up (ie. Radio is sick of this artist, the public has moved on) No... it's almost always because of a dumbass team, it's quite simple. (Lack of promo, Wrong song, Lack of momentum later on due to a previous mistake)
Gaga's was also quite easy to understand, I mean... the singles were all wrong (Judas) then by the next era, the world was sick of this woman who took herself wayyyy too seriously... "Applause" didn't really help much with that image, it became big due to both its catchiness and the Gaga vs. Katy discussion that you couldn't escape last summer. Then she released the bomb-ass single "Do What U Want" unfortunately... she didn't release a f**king video, and that threw the whole era out of wack. Then she could never recover from the lost momentum... I think if Gaga comes back with a new single (and the usual for a single era such as a music video), she could regain her success once more.
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NeRD
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Post by NeRD on Oct 1, 2014 20:50:43 GMT -5
What Katy Perry has always had working for her, among her stamina and polished singles and visual focus, is her momentum on pop radio. One after another she delivered a radio-ready single that the world ate up, and so pop radio had no reason not to trust her next release. One single not performing up to her high standards isn't a big deal, but now she's had three. I think that changes her game considerably, because hits are what sustains her career, it seems (rather than, say, an engaging, cool persona like Rihanna or incredible voice like Kelly Clarkson or industry respect like Pink or iconic status like Britney Spears). So I think a lot more is riding on the next single, which is why I think a re-release would be the best bet. I don't think it would do her a service to just end the era, but I don't think anything else on the album can reignite radio's unrivaled affection as they had for her about six months ago. "Legendary Lovers" and "Walking On Air" are at least less been there, done that in their Katy Perry sound, but neither are so strong that they are guarantees to do anything other than perform somewhere between "Birthday" and "This Is How We Do." If they do release another song, I agree those are truly the only options--anything else would be slapped with a top-30 peak. I think a re-release should have already happened, though; or at least announced. A new single for the fall going into the holidays to promote the release, even if it was just one more single and two or three new songs. They just need to end on a hit to keep radio in her favor. And then she needs to come back with something a bit unexpected, a bit deeper; maybe that means darker or maybe that means less produced, but I think she'll need to evolve or she'll see some drastic diminished returns. This is a fantastic post. Exactly how I feel.
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Deleted
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Post by Deleted on Oct 2, 2014 6:53:30 GMT -5
Up one spot on the Hot 100 to #25.
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JCMF3
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Post by JCMF3 on Oct 2, 2014 9:01:33 GMT -5
I still have not heard this song once on the radio.
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Post by B****BetterGetNOSL333P on Oct 2, 2014 12:03:14 GMT -5
updates?
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Post by josh on Oct 2, 2014 12:36:54 GMT -5
Treading water on HAC (bullet dropped to 2 today) and falling on pop. Was just treading water, but today lost 206 spins.
On to LL or WOA please.
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Hussy
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Post by Hussy on Oct 2, 2014 16:53:57 GMT -5
her team should give up on this song already, it didn't add anything to her it added a 3rd under-performer for her
move on to WOA quickly !!!
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nightshade
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Post by nightshade on Oct 2, 2014 18:17:00 GMT -5
Release Walking On Air in a week or two.
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irice22
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Post by irice22 on Oct 2, 2014 18:29:52 GMT -5
"Walking On Air" ain't gonna do any better.
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Post by cause_for_celebration on Oct 2, 2014 19:47:44 GMT -5
I still have not heard this song once on the radio. In my area, I hear it nonstop! I would have thought it was a huge hit.
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Albie
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Post by Albie on Oct 2, 2014 22:18:07 GMT -5
I still have not heard this song once on the radio. In my area, I hear it nonstop! I would have thought it was a huge hit. That's how my area was with 'Birthday' but TIHWD is not even hitting like that.
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unwritten
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Post by unwritten on Oct 3, 2014 3:23:25 GMT -5
Walking on Air >>>> TIHWD
And I don't get the love for Legendary Lovers. The chorus is quite boring and the lyrics are cheesy (reminds me of Uncle). If she will not end the era and try with another single, she better choose WOA.
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bornfearless2000
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Post by bornfearless2000 on Oct 4, 2014 8:48:08 GMT -5
I like LEGENDARY LOVERS, but it's not as strong as WALKING ON AIR.
WOA is one of the album's highlight. It's different from anything on radio. It (still) sounds fresh to me. It will bring back those KPUs.
Give a great video for it ( like E.T (unique video) or Teenage Dream (the video that shows off her beauty, not like Birthday) and it will be huge.
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hitseeker.
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Post by hitseeker. on Oct 4, 2014 10:38:37 GMT -5
"Walking On Air" ain't gonna do any better. True but had it been released after "Dark Horse", it would have...or so I think
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Dielawn
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Post by Dielawn on Oct 4, 2014 11:30:42 GMT -5
There's no way we're going to get a 6th single you guys are either delusional or practicing wishful thinking.
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Post by B****BetterGetNOSL333P on Oct 4, 2014 11:49:30 GMT -5
you are delusional, not us. #end
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irice22
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Post by irice22 on Oct 4, 2014 12:10:16 GMT -5
"Walking On Air" ain't gonna do any better. True but had it been released after "Dark Horse", it would have...or so I think I personally think "Birthday" is to blame. "Walking on Air," "This Is How We Do," and "Legendary Lovers" all would have done vry well after "Dark Horse." Okay, maybe not "Legendary Lovers" since it would be summmer.
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Post by Devil Marlena Nylund on Oct 4, 2014 12:14:30 GMT -5
There's no way we're going to get a 6th single you guys are either delusional or practicing wishful thinking. Why isn't there a way?
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Post by Love Plastic Love on Oct 4, 2014 12:31:04 GMT -5
Not sure anyone is delusional just for discussing options. I think that it really depends what they have planned for her whether we will get another single or not. There were re-release rumors so obviously if there is a re-release then there won't be another single from the original cd. However, if she plans to take a break before releasing a new cd they might put something out just to sell it through Christmas and patch up some time between this cd and the next one which, at the earliest I would assume Fall/Winter 2015.
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