musicnut
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Post by musicnut on Jun 12, 2015 8:07:32 GMT -5
This had one of the best, if not the best, updates in today's Top 50 - +125 spins (the only song to gain over 100) and 306K in audience. Not that I'm not happy about this - I'm very happy about this - but, what brings this on? It's particularly odd given how many other songs, by comparison, look like they've had updates ranging from just so-so to downright terrible. Would the 5 new adds alone be pushing this? (Sadly, the format leaders aren't working for this song at the moment... -_-) The stations that added "Going Out Like That" this week were:
Nashville, TN: WSIX Las Vegas, NV: KWNR Milwaukee, WI: WMIL Norfolk, VA: WUSH Raleigh, NC: WQDR The interesting thing about these is that the first three are all iHeart stations. The other two appear to be localized - WUSH shows an owner as Sinclair Telecable, Inc., while WQDR is owned by Curtis Media Group, which is Raleigh-based and has no ownership outside the state.
Reba getting more adds this week.
Jacksonville, FL:WGNE Chicago, IL: WUSN Springfield, MA: WRNX
Chicago is a huge market that will help lift "Going Out Like That" higher on the charts. Looks like there is still a lot of life left in this song.
Additional Adds:
Fayetteville, NC: WKML Richmond, VA: WKHK Charlotte, NC: WSOC West Palm: WIRK San Jose: KRTY
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someguy
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Post by someguy on Jun 15, 2015 20:26:45 GMT -5
6 more adds this week! It looks like a lot of other stations are finally coming on board :)
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bboat11
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Post by bboat11 on Jun 15, 2015 22:52:26 GMT -5
I guess stations have realized that Reba has a "new" song out! Good for them! But seriously, why should they add it now? This song has been out since January, and just hit the top 30. We all thought it would be done once it hit 30, since it has been on Cumulus stations for so long. But now all these stations are adding it, suggesting that it maybe has some life left in it. Are we going to finally see some action among some of the non-Cumulus stations? Top 10 here we come!!
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sabre14
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Post by sabre14 on Jun 15, 2015 23:16:37 GMT -5
But seriously, why should they add it now? This song has been out since January, and just hit the top 30. We all thought it would be done once it hit 30, since it has been on Cumulus stations for so long. But now all these stations are adding it, suggesting that it maybe has some life left in it. Are we going to finally see some action among some of the non-Cumulus stations? Top 10 here we come!! Yeah there's a catch 22 here for Cumulus. There's finally some life for "Going Out Like That" in terms of adds but the Cumulus stations have had this in heavy rotation since the dead of winter. We've never seen a Nash Icon single before Reba's song so I personally can't speak with supreme confidence in exactly how this will play out but my guess is that "Going Out Like That" could hold on for another couple weeks and reach a top 25, maybe get near the top 20, who knows (it could still lose its fight soon). I just cannot see this hanging on for another 2-3 months though, simply because of the high burn rate this song has endured on Cumulus, for months now.
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Deleted
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Post by Deleted on Jun 16, 2015 1:20:32 GMT -5
But seriously, why should they add it now? This song has been out since January, and just hit the top 30. We all thought it would be done once it hit 30, since it has been on Cumulus stations for so long. But now all these stations are adding it, suggesting that it maybe has some life left in it. Are we going to finally see some action among some of the non-Cumulus stations? Top 10 here we come!! Yeah there's a catch 22 here for Cumulus. There's finally some life for "Going Out Like That" in terms of adds but the Cumulus stations have had this in heavy rotation since the dead of winter. We've never seen a Nash Icon single before Reba's song so I personally can't speak with supreme confidence in exactly how this will play out but my guess is that "Going Out Like That" could hold on for another couple weeks and reach a top 25, maybe get near the top 20, who knows (it could still lose its fight soon). I just cannot see this hanging on for another 2-3 months though, simply because of the high burn rate this song has endured on Cumulus, for months now. While I agree that the Cumulus block can't keep this in high rotation forever (and they have of course been GOLT's primary supporter so far), there's really no evidence right now to suggest that the general radio audience is fatigued by this one. Reba isn't even listed on any of the Bullseye Callout surveys that I check, probably because this song isn't on a high enough percentage of stations (I imagine she'll be on those surveys by the end of the month, though). And if Cumulus can keep newer artists' songs in heavy rotation for 30+ weeks without the burn rate being much of a factor, then I don't see why they can't do it with Reba. I know the veteran artists usually aren't granted longer chart runs, but this is a unique situation that we've never faced before. It took Reba 22 weeks to crack the top 30, backed largely by Cumulus and independent stations (or at least, stations owned by smaller groups)...and sometimes cracking the top 30 is all that's needed for other stations, who were maybe hesitant before, to add the song. IHeartMedia and CBS aren't gonna be thrilled by the notion of supporting a Cumulus song, but if it's top 30 and is showing signs that it has even bigger hit potential, then they're going to want to buy in on it (albeit somewhat grudgingly)...otherwise some listeners might abandon their station in favor of their crosstown Cumulus rival, simply because they know they can get content on that station (Reba) that iHeartMedia isn't giving them. That's actually what I think might be happening--in markets where there are Cumulus stations as well as iHeartMedia and/or CBS stations, the non-Cumulus stations might finally be getting research showing that GOLT is testing/researching well at the Cumulus station in town...and thus they're gonna want in on it. Given the age of this song and the unique nature of its release, sure, it could collapse at any time. But I certainly wouldn't rule out the possibility that it could chart for another several weeks, perhaps even upwards of 2 months. I don't necessarily expect GOLT to blast full steam ahead into the top 20, but I do think it can keep climbing for a little while yet.
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mus1cr0w
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Post by mus1cr0w on Jun 16, 2015 9:18:52 GMT -5
There's no way this just "got a lot of adds" just because. There has to be some behind the scenes shift going on.
I don't really care though because it gets more Reba music on the radio. And, it also gives me hope for future singles from her and the rest of the Icon bunch.
MR
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Deleted
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Post by Deleted on Jun 16, 2015 9:44:50 GMT -5
Wonder how much longer they'll push this? I think it would be cool to hit top 20, a pipe dream, but maybe top 25 could happen?
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sabre14
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Post by sabre14 on Jun 16, 2015 12:23:07 GMT -5
Yeah there's a catch 22 here for Cumulus. There's finally some life for "Going Out Like That" in terms of adds but the Cumulus stations have had this in heavy rotation since the dead of winter. We've never seen a Nash Icon single before Reba's song so I personally can't speak with supreme confidence in exactly how this will play out but my guess is that "Going Out Like That" could hold on for another couple weeks and reach a top 25, maybe get near the top 20, who knows (it could still lose its fight soon). I just cannot see this hanging on for another 2-3 months though, simply because of the high burn rate this song has endured on Cumulus, for months now. While I agree that the Cumulus block can't keep this in high rotation forever (and they have of course been GOLT's primary supporter so far), there's really no evidence right now to suggest that the general radio audience is fatigued by this one. Reba isn't even listed on any of the Bullseye Callout surveys that I check, probably because this song isn't on a high enough percentage of stations (I imagine she'll be on those surveys by the end of the month, though). And if Cumulus can keep newer artists' songs in heavy rotation for 30+ weeks without the burn rate being much of a factor, then I don't see why they can't do it with Reba. I know the veteran artists usually aren't granted longer chart runs, but this is a unique situation that we've never faced before. It took Reba 22 weeks to crack the top 30, backed largely by Cumulus and independent stations (or at least, stations owned by smaller groups)...and sometimes cracking the top 30 is all that's needed for other stations, who were maybe hesitant before, to add the song. IHeartMedia and CBS aren't gonna be thrilled by the notion of supporting a Cumulus song, but if it's top 30 and is showing signs that it has even bigger hit potential, then they're going to want to buy in on it (albeit somewhat grudgingly)...otherwise some listeners might abandon their station in favor of their crosstown Cumulus rival, simply because they know they can get content on that station (Reba) that iHeartMedia isn't giving them. That's actually what I think might be happening--in markets where there are Cumulus stations as well as iHeartMedia and/or CBS stations, the non-Cumulus stations might finally be getting research showing that GOLT is testing/researching well at the Cumulus station in town...and thus they're gonna want in on it. Given the age of this song and the unique nature of its release, sure, it could collapse at any time. But I certainly wouldn't rule out the possibility that it could chart for another several weeks, perhaps even upwards of 2 months. I don't necessarily expect GOLT to blast full steam ahead into the top 20, but I do think it can keep climbing for a little while yet. I agree with most everything you said, and I noted in my original post that I don't have a strong prediction of what Reba's song will do. I only have a hard time seeing it last 8 more weeks. In terms of everyday chart runs, this looks perfectly normal from the distance, but the Cumulus factor is what concerns me. Nash Icon has tested follow-up singles and while they would love to spin this as long as possible, I think everyone saw "Going Out Like That" on its last legs before these adds came in. Adds can help, but how many spins per week are these stations that added it the past couple weeks going to spin it? If its the standard light rotation that most "newer artists" get, then I still don't see Reba lasting 2 more months. That's where the "grudgingly" part you pointed out can actually hurt this song. Sure if stations add it that's great, but if they aren't a huge "supporter" then its only putting off the inevitable, at least a few more weeks. iHeartMedia and CBS aren't stupid. Even though this song is supported and advertised by the competitor, a song that listeners want to hear is still a win/win for all involved (though country radio has had a very hard time in recent years doing that, but I digress). So I agree this can have a peak of near the top 20 (which I already pointed out), but I guess I just don't see that as being a reason for celebration like most here do, and the fact this song does little for me might be the reason for my tempered enthusiasm. A few more weeks is likely, but not the start of a second wind.
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jar7519
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Post by jar7519 on Jun 16, 2015 12:57:45 GMT -5
Anybody have the sales total for "GOLT" & "Love Somebody"?
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McCreerian
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Post by McCreerian on Jun 16, 2015 14:07:26 GMT -5
I just want this to get in the top 20!
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onebuffalo
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Post by onebuffalo on Jun 16, 2015 15:30:03 GMT -5
Anybody have the sales total for "GOLT" & "Love Somebody"? Love Somebody-140,000, Going Out Like That-the last time I saw was right around the CD's sales mark (I believe).
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musicnut
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Post by musicnut on Jun 17, 2015 9:42:48 GMT -5
There's no way this just "got a lot of adds" just because. There has to be some behind the scenes shift going on. I don't really care though because it gets more Reba music on the radio. And, it also gives me hope for future singles from her and the rest of the Icon bunch. MR I called to make a request back in March at an I Heart radio station and the DJ told me that they were not contractual allowed to play the song yet. I'm guessing that maybe there was some agreement in place that only Cumulus stations were allowed to play it until a certain date.
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Post by Carriefan1190 on Jun 17, 2015 10:00:08 GMT -5
I expect this to smash now that it's summer and possibly make top 15
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someguy
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Post by someguy on Jun 17, 2015 10:23:30 GMT -5
I expect this to smash now that it's summer and possibly make top 15 That would be fantastic. I'd love for this to somehow take off on the other stations, and become the big hit that it should have been from the beginning.
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rsmatto
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Post by rsmatto on Jun 17, 2015 11:51:45 GMT -5
I expect this to smash now that it's summer and possibly make top 15 I'd be quite shocked (but very happy) if that happened. On a side note, I bought this album on Vinyl when I visited the Big Machine store. $15 for the vinyl was too good a deal to not buy it.
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Post by Carriefan1190 on Jun 17, 2015 12:12:07 GMT -5
I'm just thinking that obviously Cumulus probably had a deal and wouldn't let iheart play it until now. Now it's getting multiple adds and it cracked top 30 and seems to be headed in the right direction. I'm thinking that slow climbers is going to be Rebas thing. Stations are hesitant to play music from a 60 year old but given the song has been promoted well and is a catchy song, this could be its time
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sabre14
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Post by sabre14 on Jun 17, 2015 12:15:46 GMT -5
There's no way this just "got a lot of adds" just because. There has to be some behind the scenes shift going on. I don't really care though because it gets more Reba music on the radio. And, it also gives me hope for future singles from her and the rest of the Icon bunch. MR I called to make a request back in March at an I Heart radio station and the DJ told me that they were not contractual allowed to play the song yet. I'm guessing that maybe there was some agreement in place that only Cumulus stations were allowed to play it until a certain date. I don't disregard what you're saying but Nash Icon wants stations to play this song. If more stations play it, that's more listeners hearing it, and that means more digital and album sales (money) for Nash and Cumulus - thus the reason why iHeartMedia and CBS have avoided this song for so long. A couple of iHeart stations did add Reba's song before March (most notably KAJA in San Antonio and KNIX in Phoenix), so those stations got the okay to play "Going Out Like That" early on. There very well might be truth to some sort of agreement we're unaware of but I've been told fabrications from deejay's before, lol. Top 15 would require "Going Out Like That" to double its audience (at least on MB), and I just cannot see that happening. I think a push towards the top 20 is what will end up happening simply because of the age of this song and the burn rate on the Cumulus stations. I remain not entirely confident in any prediction though since I have no pre-existing evidence of a Nash Icon single.
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Post by Deleted on Jun 17, 2015 18:09:57 GMT -5
I'm just thinking that obviously Cumulus probably had a deal and wouldn't let iheart play it until now. Now it's getting multiple adds and it cracked top 30 and seems to be headed in the right direction. I'm thinking that slow climbers is going to be Rebas thing. Stations are hesitant to play music from a 60 year old but given the song has been promoted well and is a catchy song, this could be its time I don't quite think that Cumulus wouldn't allow iHeartMedia to play this song. Rather, I think IHM chose to hold out on playing the song because of its association with Nash Icons, a label sponsored by their rival Cumulus. I'm not sure whether all iHeartMedia stations were blocked from adding this or if simply each individual iHeart radio station made the decision to hold out, but I don't think Big Machine would have released this to mainstream radio if their deal with Cumulus meant Cumulus' rivals wouldn't even be allowed to play it. This Nash Icons system didn't work out the way I had expected when I read the initial articles about the plan. I was expecting separate Nash Icons stations to be created for the sole purpose of playing Nash Icons music, which would be classic/traditional songs from artists whose music wouldn't fit in on mainstream radio, to allow older artists to get more radio exposure to sell albums. Instead, what Big Machine and Cumulus did was take a modern, radio-friendly song that could have been a great comeback hit for Reba and release it to mainstream radio with Cumulus' name attached to it, making a perfectly decent radio single a stigmatized "political issue." Perhaps the next Nash Icon, Hank Williams, Jr., will be more in line with what I originally thought this would be. "Going Out Like That" would have done decently if it were just promoted by Valory as a regular single.
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bboat11
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Post by bboat11 on Jun 18, 2015 0:51:50 GMT -5
I'm just thinking that obviously Cumulus probably had a deal and wouldn't let iheart play it until now. Now it's getting multiple adds and it cracked top 30 and seems to be headed in the right direction. I'm thinking that slow climbers is going to be Rebas thing. Stations are hesitant to play music from a 60 year old but given the song has been promoted well and is a catchy song, this could be its time I don't quite think that Cumulus wouldn't allow iHeartMedia to play this song. Rather, I think IHM chose to hold out on playing the song because of its association with Nash Icons, a label sponsored by their rival Cumulus. I'm not sure whether all iHeartMedia stations were blocked from adding this or if simply each individual iHeart radio station made the decision to hold out, but I don't think Big Machine would have released this to mainstream radio if their deal with Cumulus meant Cumulus' rivals wouldn't even be allowed to play it. This Nash Icons system didn't work out the way I had expected when I read the initial articles about the plan. I was expecting separate Nash Icons stations to be created for the sole purpose of playing Nash Icons music, which would be classic/traditional songs from artists whose music wouldn't fit in on mainstream radio, to allow older artists to get more radio exposure to sell albums. Instead, what Big Machine and Cumulus did was take a modern, radio-friendly song that could have been a great comeback hit for Reba and release it to mainstream radio with Cumulus' name attached to it, making a perfectly decent radio single a stigmatized "political issue." Perhaps the next Nash Icon, Hank Williams, Jr., will be more in line with what I originally thought this would be. "Going Out Like That" would have done decently if it were just promoted by Valory as a regular single. I agree with what you are saying. I think with the way Nash Icon is playing out, it could probably be a very good thing for Ronnie and Hank, Jr., but might end up hindering Reba and Martina. I understand that Martina and Reba have their age and gender playing against them, but I honestly believe that they would have both been able to get at least a few more top 20 or even top 10 hits on mainstream radio before being relegated to the unplayable "legends" category that George and Alan seem to have been placed in. With Reba's last album, radio showed that they were willing to take her lead single all the way to #1, and then the second single didn't do too poorly either, aside from the fact that it was the wrong song so it tanked the rest of her era. And then Martina had a misstep with her most recent single, but it was really only 2 singles ago that she got a top 5 hit without too much trouble. I would be able to comfortably say that if either of them never get a top 20 hit again, it is because being affiliated with Nash Icon turned their singles into a "stigmatized political issue," as you so beautifully put it. The benefit of Nash Icon, though, is that it might extend their careers quite a bit. Even if radio had still been receptive to Reba and Martina, it might have given Reba like 1 album era before pushing her aside, and maybe 2 from Martina, before refusing to play them at all. If those two decide to stay with Nash Icon for a long time, they could probably have a string of albums with middling success, rather than 1-2 albums of great success and then nothing. From a marketing perspective, Nash Icon could be excellent for them in the long run if it helps them to have significant sales success over the next couple of decades even after radio would have given up on them.
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onebuffalo
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Post by onebuffalo on Jun 18, 2015 11:02:59 GMT -5
Anybody have the sales total for "GOLT" & "Love Somebody"? Love Somebody-140,000, Going Out Like That-the last time I saw was right around the CD's sales mark (I believe). Going Out Like That's sales are at 182,000.
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sabre14
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Post by sabre14 on Jun 21, 2015 15:29:03 GMT -5
"Going Out Like That" got knocked out of the MB top 30 this week by "Real Life' and "Nothin' Like You" (#31). Reba should stay in the Billboard top 30 this week, but she will lose some countdown spins come next weekend.
"Going Out Like That" gained 136 spins and 360k in total audience this week.
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sbp17
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Post by sbp17 on Jun 21, 2015 16:02:56 GMT -5
In typical mediabase fashion, she would be number 28 if spins and audience drove the rankings instead of this cryptic points system.
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hosssulpizio
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Post by hosssulpizio on Jun 21, 2015 23:34:40 GMT -5
I'm really frustrated that GOLT isn't a top 20 single. i was really hoping it would at least make it to that.
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jar7519
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Post by jar7519 on Jun 22, 2015 18:42:30 GMT -5
Any adds this week?
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rbundy1987
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Post by rbundy1987 on Jun 22, 2015 18:54:17 GMT -5
4 Adds REBA/Going Out Like That (Nash Icon/Valory) 4 72
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sabre14
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Post by sabre14 on Jun 22, 2015 19:04:34 GMT -5
4 Adds REBA/Going Out Like That (Nash Icon/Valory) 4 72 I guess I do know, lol. I'll give this song credit though, its hanging in there. Before its release, I said top 30 was the absolute max and while that has happened, I did not think it could have lasted this long. I still say it won't reach the top 20 but I would love to be proven wrong again.
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McCreerian
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Post by McCreerian on Jun 22, 2015 19:14:31 GMT -5
I miss the 90s when a Reba song would shoot up the charts with Luke Bryan speed.
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hosssulpizio
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Post by hosssulpizio on Jun 22, 2015 22:33:18 GMT -5
I am so glad it is moving up (not fast enough but still slowly climbing). I hope this makes top 25.
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someguy
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Post by someguy on Jun 22, 2015 23:18:14 GMT -5
With tonight's move to #28, she ties "Last Night, Ev'ry Night". Next up is the #26 peak of "That Makes Two Of Us".
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jesster
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Post by jesster on Jun 23, 2015 18:54:07 GMT -5
I'm not in love with this song by any means, but happy to see Reba making it into the top 30.
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