austin
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Post by austin on Aug 5, 2016 12:38:45 GMT -5
I love this song but like i said - was disappointed it was a single. It's not going to smash on the radio charts but I think it has done a good job at being a big enough hit in other means - everyone I know who has heard the song thinks it is the jam of the summer, so I think it has kept in the spotlight after three mega singles.
I agree that Learned It Fron the Radio should close out the album, but I thought it was going to be the fourth single, so who knows. Anything but Single Girl.
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sabre14
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Post by sabre14 on Aug 13, 2016 13:03:21 GMT -5
This song might not even make the Mediabase top 30. Its lost over 40 spins and 400k in audience the past two weeks and its audience has stayed flat for longer than that.
I don't think it made any sense to release this, if they knew the end result could be a top 30-35 placement on the airplay charts. Rhett fans already knew of the song and even though the sales have been great for the short while its been out at radio, a song climbing to the top of the airplay charts with comparable sales would've been a better option. I get the thinking of trying this at terrestrial radio (and the sales indicate an audience for it) but local testing must horrific the way programmers have treated this the past few weeks.
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onebuffalo
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Post by onebuffalo on Aug 13, 2016 13:15:33 GMT -5
I hope Valory releases a fifth single. Thomas Rhett is still in the running to have an album with four #1 hits on it. Otherwise, I see Sam Hun't Make You Miss Me to be the one that does the trick. Montevallo would be the 40th album with four chart toppers on it.
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Deleted
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Post by Deleted on Aug 15, 2016 9:13:42 GMT -5
This song might not even make the Mediabase top 30. Its lost over 40 spins and 400k in audience the past two weeks and its audience has stayed flat for longer than that. I don't think it made any sense to release this, if they knew the end result could be a top 30-35 placement on the airplay charts. Rhett fans already knew of the song and even though the sales have been great for the short while its been out at radio, a song climbing to the top of the airplay charts with comparable sales would've been a better option.Just to play devil's advocate here: why would this be a better option? I mean, sure, more airplay might lead to more sales, and it would certainly mean more royalties paid to the songwriters and the label...but it also costs a lot more to work a song up the chart for 20-25 weeks and a top 5 peak than it does to have a hot-selling song that stalls in the 30's after only a handful of weeks. BMLG likely won't have to spend much money on radio promotion with "Vacation" because radio is letting them know that they aren't willing to convert this to high or even medium rotation (a few stations are, but the majority aren't willing) so I actually think it made a lot of sense to release this. Basically, what I'm saying is that I'm guessing the label's return on investment here is pretty damn high. They probably haven't (and won't) funnel(ed) much money into radio promotion here because they know the song isn't likely to be a big radio hit...and yet it's still a huge hit in other ways. As others have said, this is a situation very similar to Brantley Gilbert's "Kick It In The Sticks", a song that was never gonna be a big radio hit (it didn't even make the top 30) but went Platinum. This is arguable, but I certainly think "Vacation" has been successful...and it's done so without costing the label much money. The songs that go top 10 on radio and sell well will also have good returns on investment, but sometimes a chart run like "Vacation" has had might actually generate a higher ROI ratio. And so, as I've said before, I doubt BMLG has any regrets about releasing this. I don't think they seriously expected it to be a big airplay hit but they correctly guessed that it would at least go top 40 with ease and sell extremely well.
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Deleted
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Post by Deleted on Aug 15, 2016 9:21:51 GMT -5
I can understand why they released this but they were so many better options like "Playing with Fire", "The Day You Stop Looking Back", heck even though I don't care for it, "Single Girl". They are so many songs that have hot selling hit and radio hit behind it.
"Vacation" is looking likely to have a second straight bulletless week and I do think for this song the end should be near as it seems like Thomas is bleeding audience away.
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sabre14
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Post by sabre14 on Aug 15, 2016 11:21:18 GMT -5
The argument it didn't cost much money for the label to release "Vacation" is a valid one but...BMLG has plenty of money to spend and spending it on a single from Thomas Rhett (who has had 6 consecutive #1 singles and crazy sales compared to other artists) is not a problem, lol.
"Vacation" stalling and the label pulling promotion early was probably a scenario that they didn't want but if it did happen (which is happening) then I guess I could see them saying, "damn, oh well...on to the next one!" I also wouldn't like this thinking if I was a programmer. Whether I like Rhett's music or not (I personally don't care for it), he's broken out as an act radio and listeners want...stations didn't want to waste the whole summer without a song to spin from Thomas Rhett...they could have but many didn't since "Vacation" isn't even in the top 30 and the testing was horrible (27% dislike on MB callout and I'm certain local testing was terrible), which of course I'd be timid to spin a song that nearly 1/3rd of my listeners don't like. Sales are great an all but in this case, the label is the only one seeing any benefact from this single release -- radio didn't get anything out of this and programmers are jealous, petty people.
I get the argument this song didn't cost the label as much money as a song that lasted longer and peaked in the top 10 but the money shouldn't matter with BMLG at this moment with Rhett and a song that wasn't as polarizing was the logical and sensible way to go in my opinion.
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Deleted
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Post by Deleted on Aug 15, 2016 16:50:35 GMT -5
Would it be too early to tell if a new single will be released? given the situation with Vacation? It's like those times when you get a new album and from (let's say) 13 songs, 11 are perfect, another is ok, and the last one sucks. And then, they decide to release those two songs. It's hard to find an acceptable reason of why exactly they did things like they did.
I will be rooting for Learned It From The Radio to be released <3
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CoJoFan
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Post by CoJoFan on Aug 15, 2016 17:00:58 GMT -5
They should've never released this song as a single. Thomas is only on his second album and doesn't have the star power yet for radio to be playing this a lot. Although I do like this song, I personally would've went with a safer single choice like "Learned It From The Radio", "Playing With Fire" or "Like It's The Last Time". If Luke Bryan would've recorded this song it would've been a top 5 hit if not a #1. Hopefully they will go with "Learned It From The Radio" as a 5th single although it wouldn't surprise me if they follow the pop star duet theme and release "Playing With Fire".
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Deleted
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Post by Deleted on Aug 15, 2016 18:52:26 GMT -5
Would it be too early to tell if a new single will be released? given the situation with Vacation? It's like those times when you get a new album and from (let's say) 13 songs, 11 are perfect, another is ok, and the last one sucks. And then, they decide to release those two songs. It's hard to find an acceptable reason of why exactly they did things like they did. I will be rooting for Learned It From The Radio to be released <3 It's no surprise to anybody that I find this song to be the 1 that sucks (regardless of how I feel about the rest of the album) but you bring up a good point. This happens a lot, to me at least. I think it's easy for us, as seasoned listeners, to pick out songs that seem forced, disingenuous, or simply out of character. Then those happen to be the ones picked for radio more often than not ("Somewhere on a Beach" is a good recent example). Why? Well there are times that artists TRY for something. Dierks wanted something fun to get the album out relatively quickly. Jason wanted a TMKON knockoff with "Tonight Looks Good On You". (These come straight from the horse's mouth). When artists don't TRY to do something, and instead just DO it, that's when we get the best music.
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dm2081
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Post by dm2081 on Aug 15, 2016 21:11:41 GMT -5
I always find it interesting to see which songs are the ones that radio finally stands up and says "No, we won't play this". I get the callout scores and research methods they use, but I just can't believe that something like "Breakup In A Small Town" was able to gloss to the top with relative ease while featuring a 2011 dubstep breakdown in the middle, while something that was at least beachy sounding (country radio has a well known history of playing beach themed music) can't even crack the top 30. "Fix" sounds like NSYNC trying to make country music, and it was more than embraced by radio. But this and "Kick It In The Sticks" are the breaking points? I just don't get that and I don't think I'll ever understand.
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carriekins
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Post by carriekins on Aug 15, 2016 21:20:46 GMT -5
Oh let's please leave NSync out of this. ;)
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Deleted
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Post by Deleted on Aug 15, 2016 23:11:26 GMT -5
I always find it interesting to see which songs are the ones that radio finally stands up and says "No, we won't play this". I get the callout scores and research methods they use, but I just can't believe that something like "Breakup In A Small Town" was able to gloss to the top with relative ease while featuring a 2011 dubstep breakdown in the middle, while something that was at least beachy sounding (country radio has a well known history of playing beach themed music) can't even crack the top 30. "Fix" sounds like NSYNC trying to make country music, and it was more than embraced by radio. But this and "Kick It In The Sticks" are the breaking points? I just don't get that and I don't think I'll ever understand. It makes total sense to me. Thomas' delivery on "Vacation" is way too staccato...lines like "playin'...all my...jams" and "workin'...on my...tan" (especially the way Thomas sings them) were never going to go over well with country radio listeners due to the gaps between the words. Beachy summer songs have always been popular but this one is just way too out there -- that goes for the production/arrangement as well as Thomas' vocals. I think this song would do fine if Thomas' performance was actually him singing rather than the sing-talk/rap/"trying to sound like he's from Jamaica" thing that he does during the verses. It feels like there's almost a 2 second gap between some of the words (that's what I mean by "staccato") and it's just really jarring. And RE: CoJoFan's post, I disagree that this would be a top 5 or #1 hit for Luke or any other A-lister. If Luke had this song and his version was almost identical to Thomas' version, I think Luke's version would make the 20s or maybe the top 20 at best. I don't think it would do any better than Aldean's "1994", for example.
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HeyHeyHey
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Post by HeyHeyHey on Aug 15, 2016 23:39:37 GMT -5
It's too bad this song isn't going to do well because I like it a lot. It's different but kinda fun!
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hosssulpizio
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Post by hosssulpizio on Aug 16, 2016 1:29:18 GMT -5
HeyHeyHey not a fan of this one and honestly it's nowhere near as good as "Die A Happy Man". I don't know what Thomas Rhett was thinking but I'm thinking he might have some trouble charting very high with his next single after this song is through.
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robenglund
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Post by robenglund on Aug 16, 2016 13:38:49 GMT -5
HeyHeyHey not a fan of this one and honestly it's nowhere near as good as "Die A Happy Man". I don't know what Thomas Rhett was thinking but I'm thinking he might have some trouble charting very high with his next single after this song is through. In my opinion, I don't think Thomas Rhett's next single will have any trouble at all assuming its a good choice for radio. Someone is going to have to help me out on this but if I was a programmer, here is how I would think: I would welcome the next Thomas Rhett single with open arms (assuming it's not polarizing and somewhat country aka "Like It's The Last Time, "The Day You Stop Looking Back", "Playing With Fire", "Learned It From The Radio"). My listeners are getting burnt out and tired of hearing "Die A Happy Man" and "T-Shirt" all the time (Most stations are probably spinning those more than "Vacation" I would imagine). I need to give my listeners new Thomas Rhett music. Is this how it works?
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Deleted
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Post by Deleted on Aug 16, 2016 14:12:20 GMT -5
HeyHeyHey not a fan of this one and honestly it's nowhere near as good as "Die A Happy Man". I don't know what Thomas Rhett was thinking but I'm thinking he might have some trouble charting very high with his next single after this song is through. In my opinion, I don't think Thomas Rhett's next single will have any trouble at all assuming its a good choice for radio. Someone is going to have to help me out on this but if I was a programmer, here is how I would think: I would welcome the next Thomas Rhett single with open arms (assuming it's not polarizing and somewhat country aka "Like It's The Last Time, "The Day You Stop Looking Back", "Playing With Fire", "Learned It From The Radio"). My listeners are getting burnt out and tired of hearing "Die A Happy Man" and "T-Shirt" all the time (Most stations are probably spinning those more than "Vacation" I would imagine). I need to give my listeners new Thomas Rhett music. Is this how it works? This is basically how I view the situation, yeah. Maybe a few programmers are annoyed that Thomas and the label released a song that they (the radio stations) felt they couldn't push into higher rotation, but if that's the case, I think it's probably a very small number of programmers. Most of them probably aren't upset/annoyed at all and probably understand why they decided to release "Vacation". And yes, "T-Shirt" and "Die A Happy Man" are still among the top 10 recurrents on Billboard. "T-Shirt" still has 20.5 million in audience, and "Die A Happy Man" is at 15.5 million. In contrast, "Vacation" is sitting just under 5.6 million. If songs never went recurrent, "T-Shirt" would be sitting between "Rock On" and "I Know Somebody", and "Die A Happy Man" would be just behind "Vice" and just ahead of "Sleep Without You", "A Little More Summertime", and "Lovin' Lately". Listeners don't seem to be tired of either song, though. DAHM is still #3 on the Country Streaming Songs chart, and radio is decreasing their airplay very slowly. Part of that has to do with "Vacation" being a song that they aren't willing to push into higher rotation, but it also has a lot to do with the fact that radio and listeners just really like "T-Shirt" and "Die A Happy Man". Even "Crash and Burn" is probably getting as much airplay (or maybe more) as "Vacation" is. Assuming there's at least one more single after "Vacation", I agree that Thomas would be able to rebound easily and I think that radio would jump on that new song pretty quickly, so long as it's the type of song that radio is willing to play. I think BMLG released "Vacation" when they did because it was (and still is) summertime. Releasing it as the 4th single was pretty much their only option.
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Kentucky25
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Post by Kentucky25 on Aug 16, 2016 15:40:37 GMT -5
I'm not usually one to root against a song, but...please leave the charts soon...actually soon isn't "soon" enough. As someone who has actually really liked a lot Rhett's music, this is one of those songs where I'm almost embarrassed to own up to my fandom because of.
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gonecountry
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Post by gonecountry on Aug 16, 2016 16:22:29 GMT -5
I finally listened to the whole song. Usually I turn it off after less than a minute. As a non country song, I will admit the first minute is somewhat catchy but after the first chorus it all turns to crap IMO.
Shouldn't have been released. I'm sure Thomas will be fine...
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Deleted
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Post by Deleted on Aug 31, 2016 11:34:33 GMT -5
Is this done yet? It has lost it's bullet like a week ago.
I want to hear "learned it from the radio" or " the day you stopped looking back" on the radio..
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Deleted
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Post by Deleted on Sept 16, 2016 10:16:43 GMT -5
After hanging by a thread for the last few weeks, this one appears to be done, finally. "Vacation" lost 65 spins and 300k in audience on Mediabase this morning, and its bullet is now -169. I don't see it recovering from that. It scraped out a #30 peak on Billboard but fell just short of a top 30 peak on Mediabase.
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Marv
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Post by Marv on Sept 16, 2016 12:03:26 GMT -5
Well at least radio bailed on this trainwreck a lot quicker than they did on 'Truck Yeah" or 'Feel Like A Rockstar'; if they'd only passed on 'Crash And Burn'and numerous other musical nightmares over the past 3+ years.........
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kim8
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Post by kim8 on Sept 18, 2016 22:32:59 GMT -5
Saw Thomas tonight in concert and he said they are releasing a deluxe version of the album with a few new songs. The one he sang was about his wife. I think it was called Star of the Show. Nice melody. Very radio friendly. I'm sure it will be a hit.
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Post by brinkeronline on Sept 19, 2016 9:42:10 GMT -5
Saw Thomas tonight in concert and he said they are releasing a deluxe version of the album with a few new songs. The one he sang was about his wife. I think it was called Star of the Show. Nice melody. Very radio friendly. I'm sure it will be a hit. Ah, turns out romance is his new gimmick.
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dm2081
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Post by dm2081 on Sept 19, 2016 11:08:03 GMT -5
Saw Thomas tonight in concert and he said they are releasing a deluxe version of the album with a few new songs. The one he sang was about his wife. I think it was called Star of the Show. Nice melody. Very radio friendly. I'm sure it will be a hit. Ah, turns out romance is his new gimmick. New? "Vacation" is his first non romance/love song after 6 consecutive singles dealing with the subject. I'd hardly call that new.
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zaclord 🌈
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Post by zaclord 🌈 on Sept 19, 2016 11:44:42 GMT -5
Ah, turns out romance is his new gimmick. New? "Vacation" is his first non romance/love song after 6 consecutive singles dealing with the subject. I'd hardly call that new. Please enlighten me as to what part of "Get Me Some of That" could be considered a romance/love song
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trustypepper
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Post by trustypepper on Sept 19, 2016 12:06:40 GMT -5
This has to be one of the biggest flops in recent years. A #30 peak following six straight number ones. Incredible.
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dm2081
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Post by dm2081 on Sept 19, 2016 12:20:00 GMT -5
New? Â "Vacation" is his first non romance/love song after 6 consecutive singles dealing with the subject. Â I'd hardly call that new. Please enlighten me as to what part of "Get Me Some of That" could be considered a romance/love song Guy likes a girl and wants to be with her. Pretty simple.
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carriekins
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Post by carriekins on Sept 19, 2016 12:42:11 GMT -5
Please enlighten me as to what part of "Get Me Some of That" could be considered a romance/love song Guy likes a girl and wants to be with her. Pretty simple. The point was that it's not romantic, it's leering, objectifying, and gross. I am so glad Vacation bombed. It's cute they tried.
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Deleted
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Post by Deleted on Sept 19, 2016 14:14:35 GMT -5
Guy likes a girl and wants to be with her. Pretty simple. The point was that it's not romantic, it's leering, objectifying, and gross. I am so glad Vacation bombed. It's cute they tried. And I have to wonder if they DID think it would do better considering they may do a deluxe/re-release. There are surely other options left on the CD but could that be a sign they are concerned about momentum? Or just concerned about everything left on Tangled Mess not being "friendly" enough for country radio who apparently has shown some recent interest in legitimate country music?
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dm2081
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Post by dm2081 on Sept 19, 2016 15:40:55 GMT -5
Guy likes a girl and wants to be with her. Pretty simple. The point was that it's not romantic, it's leering, objectifying, and gross. I am so glad Vacation bombed. It's cute they tried. People might not find it romantic or whatnot, but denying that the song is meant to be a spin/play on young romance is kind of silly. I get it might not be everybody's cup of tea, but that's essentially how the song would be categorized.
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