soundUPsceneDOWN
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Post by soundUPsceneDOWN on Mar 15, 2010 21:25:04 GMT -5
I wasn't talking about FIBOU's failure - or radio at all, for that matter. Yeah, Jive didn't do well with her on the radio (obviously).
But the promotion leading up to her album release (which was 19M's deal) wasn't very good at all. She appeared on fewer programs than either Kris or Adam (both on 19M), and she's barely done any live shows outside of the few Jingle Balls that she did. 19M is responsible for promoting Allison--that includes touring and getting her, as an artist, out there to the public. Radio is part of that, and Jive was supposed to do its part, but it's certainly not all of it.
An Idol appearance is just standard for 19M clients--that was a no-brainer and pretty much required no effort on 19M's part to get her on the show. Besides, just because Allison didn't click with an Idol audience doesn't mean she wouldn't click with a different audience. Frankly, 19M probably should have been pushing her on programs that are watched by late teens and early 20-somethings. Or have her tour college venues. That's probably her best market. But they had her barely do anything. And 90% of the battle is the public being aware that an artist has music out at all.
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aTunes
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Post by aTunes on Mar 15, 2010 21:27:32 GMT -5
I wasn't talking about FIBOU's failure - or radio at all, for that matter. Yeah, Jive didn't do well with her on the radio (obviously). But the promotion leading up to her album release (which was 19M's deal) wasn't very good at all. She appeared on fewer programs than either Kris or Adam (both on 19M), and she's barely done any live shows outside of the few Jingle Balls that she did. 19M is responsible for promoting Allison--that includes touring and getting her, as an artist, out there to the public. Radio is part of that, and Jive was supposed to do its part, but it's certainly not all of it. An Idol appearance is just standard for 19M clients--that was a no-brainer and pretty much required no effort on 19M's part to get her on the show. Besides, just because Allison didn't click with an Idol audience doesn't mean she wouldn't click with a different audience. Frankly, 19M probably should have been pushing her on programs that are watched by late teens and early 20-somethings. Or have her tour college venues. That's probably her best market. But they had her barely do anything. And 90% of the battle is the public being aware that an artist has music out at all. Yeah, I agree with you. Like I said, I think both 19 and Jive did poorly with her. And it's weird, because I originally thought the 19/Jive combo would work great for her. But they just didn't do much of anything for her.
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StarSprinkles
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Post by StarSprinkles on Mar 15, 2010 21:33:13 GMT -5
My theory is that Jive blew their whole wad trying to break Kris, and they left Allison to dangle. That's the only thing that makes sense to me.
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Au$tin
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Post by Au$tin on Mar 15, 2010 21:57:49 GMT -5
Poor girl. :(
They should've chose "D Is for Dangerous" or "Don't Waste the Pretty" for the first single. "Friday I'll Be Over You" is just too Meet Miley Cyrus-ish. If they really want her to make a dent with this track, they're going to have to get her to perform on more than just Idol, and they're going to have to get her out there on radio tours. Even then, the single still probably wouldn't crack the top 40, but at least it would give them some type of momentum to work with.
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realityBITES
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Post by realityBITES on Mar 15, 2010 21:59:57 GMT -5
I hope she doesn't get dropped. :(
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guinevere79
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Post by guinevere79 on Mar 15, 2010 22:00:44 GMT -5
Here’s my own take on why Allison and her album seem to be in a rut:
Out of Kris, Adam and Allison, she is the one who most needed an immediate hit in order to establish her radio presence. She had none of the press and exposure that Kris or Adam had after the show.
The problem is that FIBOU is not that great a song to begin with. It’s generic teen-pop. It does nothing to showcase what could distinguish Allison from other artists in her genre.
It’s defies logic to say that Jive neglected to promote Allison at the expense of Kris. It’s not like Allison was forced upon Jive. They voluntarily signed her. I think this is just a case of “there’s only so much that promotion can do, if the product being promoted isn’t that appealing in the first place” (I’m talking about FIBOU, not Allison)
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soundUPsceneDOWN
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Post by soundUPsceneDOWN on Mar 15, 2010 22:01:47 GMT -5
Edit... you know actually, I agree with the above post. I never thought FIBOU was some great single. It was very standard, and her vocals weren't all that special on it. Now the problem is, regardless of what she releases, she's kind of lost whatever buzz she could have had when she released FIBOU. Jive has to start all over again with an artist that doesn't have a solid fan base and has almost no name recognition anymore. "Scars" could be the best song in the world, but that's a tough place to start from. I hope she doesn't get dropped. :( Well, they haven't dropped Lesley Roy yet... to my knowledge.
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Treacherous
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Post by Treacherous on Mar 15, 2010 22:12:53 GMT -5
I dont think Allison will get dropped if she found the right audience she has potential to be huge.
I think Scars is a great song and after her performance I was kind of surprised that it didnt kick off.
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overboard
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Post by overboard on Mar 15, 2010 22:13:21 GMT -5
Honestly, I think there is a lot going on behind the scenes with Allison that would really help fill people in as to why this whole era has been a flop. No idea what it is, but there is something missing here.
Jive CHOSE to sign her. They wouldnt do that and then spend money getting her good writers / producers just to say, "okay, now lets forget about her". She just hasnt connected at all. Not with the idol audience, not with radio PDs, not with the general public.
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soundUPsceneDOWN
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Post by soundUPsceneDOWN on Mar 15, 2010 22:23:59 GMT -5
When Jive signed her I don't think Jive really knew who she was as an artist, and who she would appeal to. I remember during her season she connected with Miley Cyrus when Miley appeared on the show, and Miley was promoting her. Maybe Jive thought, hey, edgy version of Miley Cyrus, and they proceeded in that direction. FIBOU was basically a Miley Cyrus-esque song. Problem is that little girls don't want edge, they want princesses (ala Selena Gomez).
The same thing happened with David Archuleta and Jive. While Jive was good to him and got him the Z100 premiere, they also pushed him primarily to the 10-14 Disney crowd, believing that's where all his fans would be. And he has more fans there than Allison does, obviously, but he's a different type of singer than the Disney artists.
Only after his first album, and the Christmas album, do I think Jive is finally getting that he's not really a tween artist--that his fan base is more in their late teens, 20s and 30s (that's who I've found them mostly to be). They had to see it at his concerts to really get it.
So come back to Allison and I see the exact same pattern, except she didn't get as lucky, and she didn't come off Idol with as big of a fan base or as much buzz. Yet Jive still made the same mistakes. She just hasn't been able to overcome those mistakes (which isn't her fault).
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Black Jesus
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Post by Black Jesus on Mar 15, 2010 22:29:28 GMT -5
whoever is producing her is on serious crack or doesn't care about her at all. they completely shut out FIBOY and now they chose this song to be the next single. i'm sorry but what a disastrous choice. i knew this wouldn't go over well.
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StarSprinkles
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Post by StarSprinkles on Mar 15, 2010 23:38:01 GMT -5
I don't think Jive drops artists. They just stop working with them. Nick Lachey is another one that they've kept hostage for a while now. I'm not sure what's worse-getting dropped by a major label, or staying signed to a major label that doesn't want to work with you.
Poor Allison
I call BS on Jive "really trying" to push Allison. They didn't. They never got her a big radio premiere, they never did ANYTHING for her on the radio. The stations that added her did it b/c they like the song, or her, or Idol. Not because there was any effort on the part of Jive.
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jaytee
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Post by jaytee on Mar 16, 2010 0:09:55 GMT -5
Now I'm not going to say that Jive adequately promoted Allison to radio, because clearly something was wrong. But to say they never did ANYTHING is false. Allison did go to a Z100 interview where FIBOU was played, it just didn't result in any future plays (actually, I think I recall there being reports of one other spin of the song). She did a few random interviews/acoustic performances for KIIS and she's also been to other radio stations to do similar acoustic performances.
I think Jive is to blame in it, for sure, but there's also something that's not completely connecting with regards to Allison.
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guinevere79
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Post by guinevere79 on Mar 16, 2010 0:17:44 GMT -5
When Jive signed her I don't think Jive really knew who she was as an artist, and who she would appeal to. I remember during her season she connected with Miley Cyrus when Miley appeared on the show, and Miley was promoting her. Maybe Jive thought, hey, edgy version of Miley Cyrus, and they proceeded in that direction. FIBOU was basically a Miley Cyrus-esque song. Problem is that little girls don't want edge, they want princesses (ala Selena Gomez). It’s funny you mention this because when I saw Selena Gomez’s video for “Naturally”, it reminded me so much of Allison’s video for FIBOU. Same type of vibe, both obviously low budget. But it works for Selena and it doesn’t for Allison.
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aTunes
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Post by aTunes on Mar 16, 2010 0:42:57 GMT -5
Regardless of what anyone thinks about the song quality of FIBOU, I don't see how it can be denied that it's extremely catchy. That's why it flopping is so shocking to me. Usually when a song that has an instantly catchy hook like that comes along, pop is all over it, regardless of if it has any real substance. I personally don't see how Allison could have possibly gotten a better 1st single than FIBOU, in terms of getting a Top 40 hit. If that couldn't be a hit, then the problem was obviously in other areas outside of the song itself.
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caitlin1974
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Post by caitlin1974 on Mar 16, 2010 1:19:40 GMT -5
I dont think Allison will get dropped if she found the right audience she has potential to be huge. I think Scars is a great song and after her performance I was kind of surprised that it didnt kick off. She was performing it in front of the wrong audience. We are talking about a viewers who aren't ashamed to admit that they vote for contestants because they are male, and not because they are the best singers. Allison was barely able to appease this group and make it to the top 4. The AI crowd is just not her market, and I agree with soundscene that 19 needs to do right by her, and promote her to the right audience. Some of the few events she's had haven't been in front of people who would actually buy her music.
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David
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Post by David on Mar 16, 2010 1:31:21 GMT -5
Regardless of what anyone thinks about the song quality of FIBOU, I don't see how it can be denied that it's extremely catchy. That's why it flopping is so shocking to me. Usually when a song that has an instantly catchy hook like that comes along, pop is all over it, regardless of if it has any real substance. I personally don't see how Allison could have possibly gotten a better 1st single than FIBOU, in terms of getting a Top 40 hit. If that couldn't be a hit, then the problem was obviously in other areas outside of the song itself. Pop radio a lot of times is all about the hype. Why didn't the jump on 4Ever the first time it was released? Why did it take them 3 months to jump on U + Ur Hand? Oh yeah.. because they thought no one cared about the artists singing the song. I remember reading an article back when Do It Well was released. A DJ had been asked a question about why they wouldn't play it Do It Well and he simply said "because people don't care about J. Lo anymore. The song's a hit, but she doesn't appeal to people anymore, so we don't play it." I wish I could find that article (it may even be here on PMB), but it kind of irked me. Like.. if a song is a hit, who cares if people don't seem to "care" about the artist. People care about who is putting out good music. But how can people know about the songs if radio isn't playing it and the labels aren't promoting it? Pretty ridiculous if you ask me.
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caitlin1974
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Post by caitlin1974 on Mar 16, 2010 1:32:22 GMT -5
I'd agree with this, if every song on the album was FIBOU, but I don't see "Scars", "Don't Waste The Pretty", "Trouble Is" or even "D is for Dangerous" being aimed at the Disney crowd.
Great point. This sums up pop radio very well.
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Post by missnicolec on Mar 16, 2010 8:34:06 GMT -5
As her appearance on Idol proved, it barely made a dent in her sales. This really, really surprised me because you'd think that regardless of radio play, Scars would have at least some significant increase in sales just because of how huge that audience is. And yet it didn't happen. It's so baffling to me, I don't understand that at all - I don't expect her to have retained her fanbase from last year but frankly, I expected at least a nice bump. I was surprised when FIBOU flopped, too, because I remember being less than pleased when they announced it as a single because there were other songs I liked far more and I just shrugged it off and said to myself "they're picking the song that will do best on the radio." However, I don't think it's a case of "Jive just didn't push her." Allison came in fourth on her season of AI. There was absolutely no reason for them to sign her if they didn't intend to push her. Maybe they didn't push her that extra mile or maybe they didn't push her to the right audience, but they definitely pushed her. She got some key stuff but it just seemed like all of what she was doing just never panned out, no matter what it was. Maybe it's a case of her not connecting with the proper audience; maybe she's not right for the younger crowd but still not right for the older crowd, either. ??? It just makes me sad because she's so talented and she has such a unique voice and I just wish she could find the right crowd to connect with.
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Kworb
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Post by Kworb on Mar 16, 2010 8:48:03 GMT -5
Yeah she's done radio events, they made a pretty decent video. Extensive Z100 premiere with two spins and another album track spin in one morning. Everything was all there, yet nothing ever came of it. After she performed on Idol, I don't think Scars even cracked the top 100 on iTunes. For some reason people just aren't feeling it. It's just one of those inexplicable flops. She has the talent, she has great songs. Sometimes even that isn't enough.
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aTunes
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Post by aTunes on Mar 16, 2010 9:59:23 GMT -5
Regardless of what anyone thinks about the song quality of FIBOU, I don't see how it can be denied that it's extremely catchy. That's why it flopping is so shocking to me. Usually when a song that has an instantly catchy hook like that comes along, pop is all over it, regardless of if it has any real substance. I personally don't see how Allison could have possibly gotten a better 1st single than FIBOU, in terms of getting a Top 40 hit. If that couldn't be a hit, then the problem was obviously in other areas outside of the song itself. Pop radio a lot of times is all about the hype. Why didn't the jump on 4Ever the first time it was released? Why did it take them 3 months to jump on U + Ur Hand? Oh yeah.. because they thought no one cared about the artists singing the song. I remember reading an article back when Do It Well was released. A DJ had been asked a question about why they wouldn't play it Do It Well and he simply said "because people don't care about J. Lo anymore. The song's a hit, but she doesn't appeal to people anymore, so we don't play it." I wish I could find that article (it may even be here on PMB), but it kind of irked me. Like.. if a song is a hit, who cares if people don't seem to "care" about the artist. People care about who is putting out good music. But how can people know about the songs if radio isn't playing it and the labels aren't promoting it? Pretty ridiculous if you ask me. That's really too bad, but yeah you are right that hype does play a part too. If radio thought no one cared about her, that obviously was a big disadvantage for FIBOU or anything of hers getting played. I just had the hope the song was too catchy for them to ignore forever, but obviously I was wrong. I keep wishing it would get some re-release and just explode, even though I know that will never happen. :(
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astrogal
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Post by astrogal on Mar 16, 2010 11:29:50 GMT -5
When Jive signed her I don't think Jive really knew who she was as an artist, and who she would appeal to. I remember during her season she connected with Miley Cyrus when Miley appeared on the show, and Miley was promoting her. Maybe Jive thought, hey, edgy version of Miley Cyrus, and they proceeded in that direction. FIBOU was basically a Miley Cyrus-esque song. Problem is that little girls don't want edge, they want princesses (ala Selena Gomez). It’s funny you mention this because when I saw Selena Gomez’s video for “Naturally”, it reminded me so much of Allison’s video for FIBOU. Same type of vibe, both obviously low budget. But it works for Selena and it doesn’t for Allison. You can't compare Selena with Allison. Selena has a Disney show with her as the main character. She is already verry well-known to her target audience even though they know her mostly as Alex Russo and not the girl who sang "Naturally". They idolise her, see her song on itunes and they buy it without caring about the music. In Allison's case, she was one of the contestants on a show whose target audience does not overlap much with the target audience of her music. Most of the people who watch last year's idol will probably have forgotten about her also and so she doesn't have the advantage Selena has although there are many similarities between the 2 of them.
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soundUPsceneDOWN
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Post by soundUPsceneDOWN on Mar 16, 2010 12:06:14 GMT -5
I'd agree with this, if every song on the album was FIBOU, but I don't see "Scars", "Don't Waste The Pretty", "Trouble Is" or even "D is for Dangerous" being aimed at the Disney crowd. But FIBOU is what they released--and that is what matters when we're considering how Jive was trying to market her. Maybe they wised up and that's why they released "Scars."
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aTunes
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Post by aTunes on Mar 16, 2010 12:18:50 GMT -5
I'd agree with this, if every song on the album was FIBOU, but I don't see "Scars", "Don't Waste The Pretty", "Trouble Is" or even "D is for Dangerous" being aimed at the Disney crowd. But FIBOU is what they released--and that is what matters when we're considering how Jive was trying to market her. Maybe they wised up and that's why they released "Scars." How is releasing Scars "wising up" though? Unless they're going for an AC hit (which is the wrong market for her), Scars is exactly what radio is not touching right now. Without a radio hit, her sales will continue to be non-existent.
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soundUPsceneDOWN
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Post by soundUPsceneDOWN on Mar 16, 2010 15:27:11 GMT -5
^^ Well, I didn't say "Scars" was the best choice, but it's a more mature song. It's not "Miley-like". That's my only point.
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Rurry
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Post by Rurry on Mar 16, 2010 15:33:53 GMT -5
The same thing happened with David Archuleta and Jive. While Jive was good to him and got him the Z100 premiere, they also pushed him primarily to the 10-14 Disney crowd, believing that's where all his fans would be. And he has more fans there than Allison does, obviously, but he's a different type of singer than the Disney artists. Yeah but they still got him a mainstream hit and a decent selling album. They couldn't do the same for Allison. They really messed her up. Regardless of what anyone thinks about the song quality of FIBOU, I don't see how it can be denied that it's extremely catchy. That's why it flopping is so shocking to me. Usually when a song that has an instantly catchy hook like that comes along, pop is all over it, regardless of if it has any real substance. I personally don't see how Allison could have possibly gotten a better 1st single than FIBOU, in terms of getting a Top 40 hit. If that couldn't be a hit, then the problem was obviously in other areas outside of the song itself. Pop radio a lot of times is all about the hype. Why didn't the jump on 4Ever the first time it was released? Why did it take them 3 months to jump on U + Ur Hand? Oh yeah.. because they thought no one cared about the artists singing the song. I remember reading an article back when Do It Well was released. A DJ had been asked a question about why they wouldn't play it Do It Well and he simply said "because people don't care about J. Lo anymore. The song's a hit, but she doesn't appeal to people anymore, so we don't play it." I wish I could find that article (it may even be here on PMB), but it kind of irked me. Like.. if a song is a hit, who cares if people don't seem to "care" about the artist. People care about who is putting out good music. But how can people know about the songs if radio isn't playing it and the labels aren't promoting it? Pretty ridiculous if you ask me. That can be true, but then there's situations with random acts like The Veronicas or The Script blowing up with songs that were hits in other countries 2 years ago, or even GaGa's Just Dance taking off months late...radio just doesn't make a lot sense sometimes lol. I think a lot of it rests on the label to get the artist and song out there which Jive just did not do for Allison.
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esoteric76
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Post by esoteric76 on Mar 16, 2010 15:45:45 GMT -5
^^ Well, I didn't say "Scars" was the best choice, but it's a more mature song. And I think this is the essence of the problem. Allison is a new artist, not a seasoned (read: older) artist. Watching her sing Scars on Idol did her no favors. While she sounded and looked GREAT, the song is pretty serious compared to what is out there right now. That opportunity was a huge one for her, and having her sing that song contradicted the youthful and energetic image people may have been expecting. Pink can pull off that kind of song because she's been around the block, but Allison...it was just too heavy.
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caitlin1974
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Post by caitlin1974 on Mar 16, 2010 16:19:34 GMT -5
^^ Well, I didn't say "Scars" was the best choice, but it's a more mature song. And I think this is the essence of the problem. Allison is a new artist, not a seasoned (read: older) artist. Watching her sing Scars on Idol did her no favors. While she sounded and looked GREAT, the song is pretty serious compared to what is out there right now. That opportunity was a huge one for her, and having her sing that song contradicted the youthful and energetic image people may have been expecting. Pink can pull off that kind of song because she's been around the block, but Allison...it was just too heavy. This sums up the problem that Jive has with Allison, but maybe some marketing person can solve it. Her voice is too mature to make the Disney/bubble gum pop type of songs believable, but her personality and age makes it for people to believe that she should be singing a song like Scars.
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soundUPsceneDOWN
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Post by soundUPsceneDOWN on Mar 16, 2010 21:59:58 GMT -5
I kind of think Allison really needed to wait a few years for her entry into the biz. Maybe she knows who she is as an artist (I think she probably does), but nobody is believing it because she acts too much like a teenager (which is fine since she is one). Maybe the best thing for her would be if Jive just let her go into hiatus for a few years (keeping her on the label) and then releasing something when she's 19 or 20.
Or maybe getting dropped wouldn't be the worst thing for her. Jive doesn't drop a whole lot of artists, but they have dropped a couple due to low sales.
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No Brake$
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Post by No Brake$ on Mar 17, 2010 21:15:45 GMT -5
Save your time, AI will never even peak in the Top 50 with anything. Sorry, there, i said it.
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