HITS 7/11-12: Beyonce #1

[CammyCan]

Jul 7, 2011 20:04:55 GMT -5 @swella said:

Jul 7, 2011 19:57:56 GMT -5 @backintime said:

Like, are you not reading what you're typing. "I can't imagine any label being happy with two #1 singles". Really?

You left off the part about the extensive promo (arguable more than anyone else other than Gaga) and ending up with 192,000 but yes really. :)

Do you think Jason Derulo's label is happy with him selling singles and not alberms, sis?

Really...most extensive promo out of anyone other than GaGa? Their promo schedule's up until and through week of release...

Katy's Promo in the US:
MTV Movie Awards
Teen Choice Awards
Today Show Performance
Late Night With Letterman

Bey's Promo in the US:
Billboard Music Awards
Oprah
American Idol
BET Awards
Piers Morgan Show
Year of 4 on MTV/VH1
July 4th performance on NBC
GMA Concert Series
Target Commercials

I get that this isn't even about Katy/Rihanna/etc, but the lengths people go to make the TD era into a failure are kind of ridiculous.

[Deleted]

Jul 7, 2011 20:09:03 GMT -5 @backintime said:

Jul 7, 2011 20:04:55 GMT -5 @swella said:

You left off the part about the extensive promo (arguable more than anyone else other than Gaga) and ending up with 192,000 but yes really. :)

Do you think Jason Derulo's label is happy with him selling singles and not alberms?

It might have opened to less than expected numbers, but there is no label in the world that would be disappointed with the Teenage Dream campaign. You can bet your arse Beyonce's people have panicked more about 4 more the past couple of weeks than Katy's ever have. And Jason Derulo is obviously a completely different situation.

Well maybe not now but her label definitely weren't pleased with how it opened. I'm willing to bet Bey's people are more satisfied with how her first 2 weeks have gone than Katy's were.

Bey's people were not panicking about this era at all, it was people on messageboards doing so. They had a very laidback approach this time around and nothing even gave an allusion that there was any sign of panic on their end. They came out and denounced reports of any of that.

[Wavey✨️]

The label had to be proud of Katy.
Cause once again:
47k to 192k is a HUGE difference.
Its not like she was gonna open up with 400k out of the gate,so her numbers were respectable.

[nighttime]

To me this feels like Femme Fatale Pt. 2 with slightly bigger numbers. I wonder how much the high rated NBC Firework Spectacular performance helped cushion the blow this week.

NBC's annual Fourth of July fireworks special -- featuring a performance by Beyoncé -- scored its biggest overall audience in more than a decade and its best adults 18-49 numbers in four years, leading the network to a victory Monday night.

[Deleted]

"Teenage Dream" isn't a failure obviously, I'm talking about how the albums started. I don't think her team are displeased at all with her era has panned out now. ???

Jul 7, 2011 20:20:27 GMT -5 Wavey✨️ said:

Its not like she was gonna open up with 400k out of the gate

Well that was around what her label was preparing for.

[Wavey✨️]

Jul 7, 2011 20:20:32 GMT -5 nighttime said:

To me this feels like Femme Fatale Pt. 2 with slightly bigger numbers. I wonder how much the high rated NBC Firework Spectacular performance helped cushion the blow this week.

NBC's annual Fourth of July fireworks special -- featuring a performance by Beyoncé -- scored its biggest overall audience in more than a decade and its best adults 18-49 numbers in four years, leading the network to a victory Monday night.

I think they were more worried about the fireworks.

[Oprah]

Jul 7, 2011 20:20:27 GMT -5 Wavey✨️ said:

The label had to be proud of Katy.
Cause once again:
47k to 192k is a HUGE difference.
Its not like she was gonna open up with 400k out of the gate,so her numbers were respectable.

Err, don't we know for a fact her label and the industry in general expected much more? The leap in sales isn't really much to gloat over given the previous number was her debut album.

[Deleted]

Jul 7, 2011 20:18:26 GMT -5 @swella said:

Well maybe not now but her label definitely weren't pleased with how it opened. I'm willing to bet Bey's people are more satisfied with how her first 2 weeks have gone than Katy's were.

Bey's people were not panicking about this era at all, it was people on messageboards doing so. They had a very laidback approach this time around and nothing even gave an allusion that there was any sign of panic on their end. They came out and denounced reports of any of that.

A record label coming out and denying they're panicking about an era does not mean they're actually not. You really think Katy's people were less happy after she opened with 100,000 less than Bey but with two #1 singles and the perfect set up for a long era than Bey's are with a better opening and one flop and one minor hit that isn't exactly burning up the charts? I doubt it, but I suppose we'll never know. My point was that having a flop single is hardly something stans should be attempting to own people with, and I stick by that.

[Wavey✨️]

Jul 7, 2011 20:24:07 GMT -5 Oprah said:

Jul 7, 2011 20:20:27 GMT -5 Wavey✨️ said:

The label had to be proud of Katy.
Cause once again:
47k to 192k is a HUGE difference.
Its not like she was gonna open up with 400k out of the gate,so her numbers were respectable.

Err, don't we know for a fact her label and the industry in general expected much more? The leap in sales isn't really much to gloat over given the previous number was her debut album.

Well, there was a Billboard article that was expecting 600k-800k simply because CG airplay&sales were smashing out the gate.

[Peaches. [Ch, r. is]]

Jul 7, 2011 20:25:15 GMT -5 @backintime said:

My point was that having a flop single is hardly something stans should be attempting to own people with, and I stick by that.

But that's exactly the same as other stans using the excuse "well Beyonce's a bigger star" and championing their faves mediocrity. That's kind of the whole point of the image/gif. lol

[CammyCan]

Jul 7, 2011 20:21:17 GMT -5 @swella said:

"Teenage Dream" isn't a failure obviously, I'm talking about how the albums started. I don't think her team are displeased at all with her era has panned out now. ???

But why would they have even been disappointed then? 192k is a respectable amount, and the amount CG/TD had old up until that point would place her (if you divide by 10 like Oprah pointed out earlier) above Bey.

I pointed out her promo schedule, how is that more than any other pop star? She and Rihanna had arguably the least promo out of all of the pop girls (well...obviously excluding Britney) before and around their album releases. That was just plain misinformation.

[Deleted]

Jul 7, 2011 20:25:15 GMT -5 @backintime said:

Jul 7, 2011 20:18:26 GMT -5 @swella said:

Well maybe not now but her label definitely weren't pleased with how it opened. I'm willing to bet Bey's people are more satisfied with how her first 2 weeks have gone than Katy's were.

Bey's people were not panicking about this era at all, it was people on messageboards doing so. They had a very laidback approach this time around and nothing even gave an allusion that there was any sign of panic on their end. They came out and denounced reports of any of that.

A record label coming out and denying they're panicking about an era does not mean they're actually not. You really think Katy's people were less happy after she opened with 100,000 less than Bey but with two #1 singles and the perfect set up for a long era than Bey's are with a better opening and one flop and one minor hit that isn't exactly burning up the charts? I doubt it, but I suppose we'll never know. My point was that having a flop single is hardly something stans should be attempting to own people with, and I stick by that.

We do know though. Her label was disappointed with how TD opened, even in spite of her two #1 hits. It's not really my opinion on it, that's just how it was. They were commenting about it to Billboard weeks before it was released and after, Billboard said the sales were "underwhelming" to them as well as other industry experts. They mentioned something about it scaring off a lot of other labels from doing big campaigns like that or something.

[Deleted]

Jul 7, 2011 20:28:03 GMT -5 Peaches. [Ch, r. is] said:

But that's exactly the same as other stans saying "well Beyonce's a bigger star". That's kind of the whole point of the image/gif. lol

Well I'm not another stan. I completely agree with you on that. Being a bigger star is a good thing. Being a smaller star is a bad thing. Having a big opening is a good thing. Having a small opening is a bad thing. Having a hit is a good thing. Having a flop is a bad thing. Just because someone's fave doesn't have one of the good things doesn't suddenly make it a bad thing.

[Deleted]

Jul 7, 2011 20:30:18 GMT -5 @swella said:

We do know though. Her label was disappointed with how TD opened, even in spite of her two #1 hits. It's not really my opinion on it, that's just how it was. They were commenting about it to Billboard weeks before it was released and after, Billboard said the sales were "underwhelming" to them as well as other industry experts. They mentioned that it scared off a lot of other labels from doing big campaigns like that.

You're focusing on the numbers, I'm focusing on the whole campaign. Saying you're disappointed with your opening numbers is an unusual display of honesty. But they were still in a much stronger position than Beyonce is now. We don't know how pleased Bey's people were with the way her campaign has unfolded and will never know honestly unless we manage to plant cameras in their offices.

[Deleted]

I get what you guys are saying, but I think the bottom line is that your expectations =/= the label's. What you might consider a good or respectable number, the label considers disappointing or "underwhelming" (to quote).

[Deleted]

Jul 7, 2011 20:34:44 GMT -5 @swella said:

I get what you guys are saying, but I think the bottom line is that your expectations =/= the label's. What you might consider a good or respectable number, the label considers disappointing or "underwhelming" (to quote).

lol. You've managed to change the conversation around completely from my original point.

[Wavey✨️]

They probally were most likely surprised at the 192k, but looked how it panned out.
The label had hope for Ms.Perry, who else is hot at Capitol right now?(Just asking).

[Oprah]

Jul 7, 2011 20:34:44 GMT -5 @swella said:

I get what you guys are saying, but I think the bottom line is that your expectations =/= the label's. What you might consider a good or respectable number, the label considers disappointing or "underwhelming" (to quote).

I don't think the label thought Katy's number was disappointing because it was a financial disaster, they were just hoping her sophomore success would turn her into an album artist but they should've known she doesn't have the talent or charisma to achieve that. They're making bank on her either way, so I highly doubt they're upset in that regard.

[nighttime]

The best way to get an idea of label's expectations on first week sales is to see how much they shipped. I don't remember any reports of Katy's label shipping anywhere close to 1.5 million first week to warrant 800k sales.

[Glove Slap]

Lol @ people needing "talent" or "charisma" to become "album artists". It's all proper marketing. Katy Perry isn't generally being marketed as an album artist, most pop stars today are not.

[Deleted]

Jul 7, 2011 20:34:33 GMT -5 @backintime said:

You're focusing on the numbers, I'm focusing on the whole campaign.

They probally were most likely surprised at the 192k, but looked how it panned out.

The TD campaign has panned out well in the long run and I'm sure they're ecstatic about it. Let's just end it there.

Jul 7, 2011 20:38:19 GMT -5 @backintime said:

Jul 7, 2011 20:34:44 GMT -5 @swella said:

I get what you guys are saying, but I think the bottom line is that your expectations =/= the label's. What you might consider a good or respectable number, the label considers disappointing or "underwhelming" (to quote).

lol. You've managed to change the conversation around completely from my original point.

Nobody wins/loses the debate.

[Oprah]

Jul 7, 2011 20:49:02 GMT -5 Glove Slap said:

Lol @ people needing "talent" or "charisma" to become "album artists". It's all proper marketing. Katy Perry isn't generally being marketed as an album artist, most pop stars today are not.

And how does one market an album artist differently? If there were some way to do it obviously the likes of Rihanna and Katy Perry would be aggressively pushing in that direction. You need to make people care about the artist in the current market in order to get them to buy the entire album.

[Deleted]

Yes!!! Over 400k her first two weeks! Gold in hopefully "4"! For comparison sake what was Femme Fatale's drop, and current sales, please and thanks? :)

[Peaches. [Ch, r. is]]

Jul 7, 2011 20:54:50 GMT -5 @jback said:

Yes!!! Over 400k her first two weeks! Gold in hopefully "4"! For comparison sake what was Femme Fatale's drop, and current sales, please and thanks? :)

Week 1: #1
Week 2: #54

Something like that, I'm sure.

[Wavey✨️]

Week 1:276k
Week 2:76k.

[Glove Slap]

Jul 7, 2011 20:53:18 GMT -5 Oprah said:

Jul 7, 2011 20:49:02 GMT -5 Glove Slap said:

Lol @ people needing "talent" or "charisma" to become "album artists". It's all proper marketing. Katy Perry isn't generally being marketed as an album artist, most pop stars today are not.

And how does one market an album artist differently? If there were some way to do it obviously the likes of Rihanna and Katy Perry would be aggressively pushing in that direction. You need to make people care about the artist in the current market in order to get them to buy the entire album.

I'd say that an album artist is generally pushed towards an older (or a niche audience in certain cases) audience as the younger one is increasingly single-oriented. That's partially why artists like Jill Scott and Maxwell open up with much stronger numbers, in addition to an audience that is established. Adele's team is also targeting the older crowd & the Starbucks crowd that gobbled up Norah Jones nearly a decade ago. Rihanna and Katy Perry are not being pushed towards that audience.

[Wavey✨️]

Jul 7, 2011 20:58:11 GMT -5 Glove Slap said:

Jul 7, 2011 20:53:18 GMT -5 Oprah said:

And how does one market an album artist differently? If there were some way to do it obviously the likes of Rihanna and Katy Perry would be aggressively pushing in that direction. You need to make people care about the artist in the current market in order to get them to buy the entire album.

Rihanna and Katy Perry are not being pushed towards that audience.

Exactly.

[David]

Jul 7, 2011 20:56:11 GMT -5 Peaches. [Ch, r. is] said:

Jul 7, 2011 20:54:50 GMT -5 @jback said:

Yes!!! Over 400k her first two weeks! Gold in hopefully "4"! For comparison sake what was Femme Fatale's drop, and current sales, please and thanks? :)

Week 1: #1
Week 2: #54

Something like that, I'm sure.

[Deleted]

Jul 7, 2011 20:58:11 GMT -5 Glove Slap said:

Jul 7, 2011 20:53:18 GMT -5 Oprah said:

And how does one market an album artist differently? If there were some way to do it obviously the likes of Rihanna and Katy Perry would be aggressively pushing in that direction. You need to make people care about the artist in the current market in order to get them to buy the entire album.

I'd say that an album artist is generally pushed towards an older (or a niche audience in certain cases) audience as the younger one is increasingly single-oriented. That's partially why artists like Jill Scott and Maxwell open up with much stronger numbers, in addition to an audience that is established. Adele's team is also targeting the older crowd & the Starbucks crowd that gobbled up Norah Jones nearly a decade ago. Rihanna and Katy Perry are not being pushed towards that audience.

Neither is Lady Gaga.

[Wavey✨️]

Jul 7, 2011 21:03:35 GMT -5 @swella said:

Jul 7, 2011 20:58:11 GMT -5 Glove Slap said:

I'd say that an album artist is generally pushed towards an older (or a niche audience in certain cases) audience as the younger one is increasingly single-oriented. That's partially why artists like Jill Scott and Maxwell open up with much stronger numbers, in addition to an audience that is established. Adele's team is also targeting the older crowd & the Starbucks crowd that gobbled up Norah Jones nearly a decade ago. Rihanna and Katy Perry are not being pushed towards that audience.

Neither is Lady Gaga.

Right, but she is obviously smashing in the Pop audience.