HolidayGuy
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Post by HolidayGuy on Feb 20, 2013 19:16:01 GMT -5
^Billboard has added YouTube to the mix. There was an article, but it was pulled LOL
The article is posted above- it looks to have been pulled from online, though, for the time being.
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Tea-why
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Post by Tea-why on Feb 20, 2013 19:16:29 GMT -5
Baauer's 'Harlem Shake' Debuts Atop Revamped Hot 100
The viral sensation soars in at No. 1, aided by the addition of YouTube streaming data to the chart's methodology. Rihanna and Drake, meanwhile, rocket to the top 10
The Billboard Hot 100 undergoes a major shakeup this week, as YouTube streaming data joins the chart's methodology. Fittingly, "Harlem Shake," the viral smash from Brooklyn producer Baauer, roars onto the ranking at No. 1.
As announced today, Billboard and Nielsen have revealed that U.S. YouTube video streaming data has been added to multiple platforms, which includes an update to the formula for the five-decade-old Hot 100. YouTube streaming data is now factored into the chart, enhancing a recipe that includes digital download track sales (and physical singles sales), as tracked by Nielsen SoundScan, as well as terrestrial radio airplay, on-demand audio streaming, and online radio streaming, as tracked by Nielsen BDS.
"Shake" becomes just the 21st song (of 1,023 No. 1s dating to the chart's 1958 launch) to debut at No. 1 on the Hot 100. Even more notably, it's the first song to start at the summit by an artist essentially unknown prior to charting. Of the prior 20 No. 1 debuts, three were by artists making their first Hot 100 appearances, but all – Clay Aiken, Fantasia and Carrie Underwood – had built familiarity via months of weekly TV exposure on Fox's "American Idol" (2002-05). Lauryn Hill also sent her solo debut "Doo Wop (That Thing)" to a No. 1 beginning in 1998, but she was, by then, known for fronting R&B act the Fugees.
Baauer (born Harry Rodrigues) has taken advantage of the digital era (and the Hot 100's formula revision) to quickly make his hit the most popular song in the country. The track has surged thanks to the suddenly wildly popular "Harlem Shake" meme. (Its concept: a 30-second video begins with a person dancing to the song alone for 15 seconds, while other people appear unaware of the movement. Then, all participants join in for the clip's second half.) Fueled by the song's audio as a backing track, "Shake" debuts on the BDS-based Streaming Songs chart with an astounding 103 million weekly streams. The title does not appear on On-Demand Songs as only 309,000 of its streams stem from the online subscription services that contribute to that chart.
While "Shake" was released commercially last June, it didn't begin to sell significantly until last week, thanks to the track’s viral momentum, when it moved 18,000 (up from less than 1,000 the week before), according to SoundScan. This week, it blasts onto the Digital Songs chart at No. 3 with 262,000 downloads sold (up 1,359%).
The one element largely missing so far from the success of "Shake" is radio airplay. (Released on the independent Mad Decent label, it does not boast major label promotional backing). In the Hot 100's Feb. 13-19 BDS tracking week, the song registered just 2 million audience impressions, garnering plays on 112 of the 1,235 stations monitored for the Hot 100. Latin pop-formatted WVOZ San Juan, P.R., leads all reporters with 25 plays for "Shake" last week, followed by dance KNHC Seattle. Still, the airplay is up sharply from the previous week, when the song logged a mere two spins nationally.
As "Shake" takes over atop the Hot 100 (and Dance/Electronic Songs, where it leaps from No. 12), it dethrones Macklemore & Ryan Lewis' "Thrift Shop," featuring Wanz, after a four-week reign. Showing just how strong "Shake" is in streaming, "Shop" registered an impressive 10.1 million streams in the chart's tracking week (dipping 1-2 on Streaming Songs), but the figure is clearly exponentially lower than the 103 million for "Shake." "Shake," in fact, leads the Hot 100 with three-and-a-half times the overall chart points total of "Shop."
Still, "Shop" leads Hot Digital Songs for a sixth week, scoring its highest weekly sum (412,000, up 6%) so far. With the track having banked six weeks of sales of 300,000 or more, it joins only fun.'s "We Are Young," featuring Janelle Monae (seven weeks, 2012), and Gotye's "Somebody That I Used to Know," featuring Kimbra (six, 2012), as the only songs to rack as many such sales weeks.
On Radio Songs, "Shop" bullets again at No. 4 with 111 million impressions, up 8%. It leads Hot R&B/Hip-Hop Songs for a sixth week.
Beyond the flurry of activity atop the Hot 100, Rihanna adds her own headlines at No. 3, as "Stay," featuring Mikky Ekko, vaults with top Digital Gainer honors from No. 57 in its second week on the chart. After she performed the ballad at the Grammy Awards (Feb. 10) and subsequently released its video, it bounds 25-2 on Hot Digital Songs (306,000, up 358%) and debuts on Streaming Songs at No. 7 (3.9 million). On Radio Songs, it lifts 74-57 (24 million, up 53%).
"Stay" becomes Rihanna's 24th Hot 100 top 10, pushing her past Whitney Houston and the Rolling Stones (23 each) for a solo claim of ninth-place among acts with the most top 10s all-time. Madonna leads all artists with 38 top 10s, followed by the Beatles (34), Michael Jackson, Stevie Wonder (28 each), Mariah Carey, Janet Jackson, Elton John (27 each) and Elvis Presley (25). (Presley's career, however, predated the Hot 100's inception).
Will.i.am and Britney Spears' "Scream & Shout" slips 3-4 on the Hot 100. It climbs 6-5 on Radio Songs (98 million, up 3%) and 7-4 on Streaming Songs (4.8 million) but plummets 2-10 on Digital Songs (158,000, down 3%). It passes 2 million downloads sold to date.
Taylor Swift's No. 2-peaking "I Knew You Were Trouble." stays at No. 5 but benefits from the addition of streaming data to the Hot 100. The song has been withheld from most subscription streaming services but racked 2.8 million plays on YouTube last week, enabling a No. 10 start for the track on Streaming Songs this week. It leads Radio Songs for a second week (135 million, up 1%) and falls 5-11 on Digital Songs (149,000, down 5%).
The Lumineers' "Ho Hey" descends 4-6 on the Hot 100 (while topping Hot Rock Songs for a 14th week) and Bruno Mars' former six-week No. 1 "Locked Out of Heaven" tumbles 2-7. Mars' follow-up "When I Was Your Man," meanwhile, rises 9-8 with the chart's top Airplay Gainer award. The piano ballad powers 30-16 on Radio Songs (56 million, up 37%), holds at No. 4 on Digital Songs with a 36% gain to 217,000 and pushes 18-12 on Streaming Songs (2.6 million).
Grammy Awards performer (and segment present) Justin Timberlake regresses 8-9 on the Hot 100 with "Suit & Tie," featuring Jay-Z, although the track edges 8-5 on Digital Songs (201,000, up 67%) and 10-9 on Radio Songs (71 million, up 9%), while holding at No. 19 on Streaming Songs (2 million). Timberlake concurrently debuts at No. 24 on the Hot 100 with "Mirrors," which bows in the Digital Songs top 10 at No. 9 with 163,000 after it hit iTunes early on Monday, Feb. 11. The song, due to be the second radio single from Timberlake's March 19 album "20/20 Experience," was available either as a stand-alone track purchase, or as an instant-gratification download when a customer pre-ordered the album. (The customer was immediately charged for the track in either instance.)
Drake rounds out the Hot 100's top 10 with top Streaming Gainer award-winner "Started From the Bottom" (63-10), which flies 32-8 on Digital Songs with 168,000 downloads sold (up 185%) following its first full week of sales. The cut, the rapper's 11th Hot 100 top 10, debuted last week after four days of sales impact, as it was released on Feb. 7. "Started" starts at No. 3 on Streaming Songs with 5.5 million streams, following its Feb. 13 video premiere.
Check Billboard.com tomorrow (Feb. 21), when all rankings, including the Hot 100 and On-Demand Songs in their entirety and Digital Songs and Radio Songs, will be refreshed, as they are each Thursday.
(billboard.com)
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hitseeker.
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Post by hitseeker. on Feb 20, 2013 19:16:51 GMT -5
:O Now they just need to count video sales  |
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moore746
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Post by moore746 on Feb 20, 2013 19:17:36 GMT -5
In the immediate, this is going to help Rihanna, who is a huge Youtube/Vevo draw. I would also assume Scream & Shout, which is usually #1 on Vevo's daily most-viewed list.
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Au$tin
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Post by Au$tin on Feb 20, 2013 19:18:12 GMT -5
HOLY f**k! WITH THESE NEW RULES "FRIDAY" WOULD'VE BEEN A NUMBER ONE HIT!
I also don't see how it would change it this much. "Harlem Shake"'s sales, streaming, and airplay should not have been enough to even get it into the top five, let alone let it pass up the HUGE power of "Thrift Shop"! What the hell did they change the formula to? 99% YouTube views?
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Verisimilitude
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Post by Verisimilitude on Feb 20, 2013 19:19:33 GMT -5
I see PSY seething from afar.  |
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Tea-why
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Post by Tea-why on Feb 20, 2013 19:20:02 GMT -5
^Billboard has added YouTube to the mix. There was an article, but it was pulled LOL The article is posted above- it looks to have been pulled from online, though, for the time being. Yeah, I just deleted it. I guess they condensed that info with the other Hot 100 article. |
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Tea-why
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Post by Tea-why on Feb 20, 2013 19:21:55 GMT -5
f**k it. I'm done with Billboard. I'm not done with it but I feel like it gets messier by the second. |
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hitseeker.
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Post by hitseeker. on Feb 20, 2013 19:22:27 GMT -5
So with the Harlem Shake growing, if it sells more and more and the video and its spawn gather more and more views, gaining on streaming, it can be #1 on the Hot100 for God knows how many weeks?  |
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Au$tin
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Post by Au$tin on Feb 20, 2013 19:23:22 GMT -5
It'll break the record, I'm sure.
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Post by Quixotic Music Lover on Feb 20, 2013 19:24:21 GMT -5
Well I didn't see this change coming. I thought 103 million was a typo, but it seems it is correct. So Youtube videos count as on-demand right? So 103 million views would be 686,667 chart points which clearly does not make sense, so the formula must have been revamped yet again. By adding youtube videos, we could see wild swings in chart positions as a song's video goes "viral".
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rayjay
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Post by rayjay on Feb 20, 2013 19:24:37 GMT -5
That was way unexpected :o I guess that Harlem Shake has really two paths that it could follow - it could stay on top for a long while and be a lasting hit, or tumble off the charts within two-three months after peaking  |
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Arabella21
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Post by Arabella21 on Feb 20, 2013 19:24:40 GMT -5
Wow. But I have to say I don't really mind this change because viral videos are a measure of a song's reach/popularity outside of the more traditional channels like radio and sales (see Crank That, Single Ladies, Gangnam Style) and the Hot 100 should change to reflect the times. I mind this change a lot less than the pop airplay counting on the genre charts. Youtube has been the dominant way of watching videos for many years now and I'm glad Billboard is taking that kind of music consumption into serious consideration. The downside is that it's going to lead to a lot more "manufactured" attempts from established artists to become viral sensations.
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Post by trackmaster13 on Feb 20, 2013 19:24:54 GMT -5
Gangnam Style is still getting a few millions views per day. It's going to be on the Hot 100 for a looonnnggg time.
EDIT: Does this mean when viral video groups (such as Smosh or NigaHiga) would use a song in one of their videos, its views would count towards its points?
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Post by slicknickshady on Feb 20, 2013 19:26:26 GMT -5
What a joke. This song is horrible. ****
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hitseeker.
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Post by hitseeker. on Feb 20, 2013 19:26:28 GMT -5
Yeah I welcome this change as well. It's good that Billboard tries to incorporate in its charts all the different methods of music "consumption" nowadays. Having said that, the way they achieve this and some of the changes they make are not that good lmao.
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fridayteenage
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Post by fridayteenage on Feb 20, 2013 19:28:37 GMT -5
HOLY f**k! WITH THESE NEW RULES "FRIDAY" WOULD'VE BEEN A NUMBER ONE HIT! I also don't see how it would change it this much. "Harlem Shake"'s sales, streaming, and airplay should not have been enough to even get it into the top five, let alone let it pass up the HUGE power of "Thrift Shop"! What the hell did they change the formula to? 99% YouTube views? OMG look at this: ""Shake," in fact, leads the Hot 100 with three-and-a-half times the overall chart points total of "Shop." It won by 250%! When, if ever, has this happened? And the formula is insane! So much for Thrift Shop beating One Sweet Day... |
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Au$tin
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Post by Au$tin on Feb 20, 2013 19:29:19 GMT -5
The problem I have with it is that it's very inaccurate at measuring a song's actual popularity. For example, check out the number of views for Kelly Clarkson's "Stronger" versus Bieber's "Baby." Which one is the bigger hit? Which one would now be placed higher because of the new rule? Yeah... It's just WAY too easy for a fanbase to collectively go onto YouTube and hit refresh all day long. Compare that to the other three components: Only the first digital sale counts, people don't directly influence airplay, and you have to listen to the entire song for it to count in streaming. Not this one. Dear God... I can just imagine the Xtina stanbase or the Bieber stanbase going for a #1 debut. It's only a matter of time. |
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moore746
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Post by moore746 on Feb 20, 2013 19:29:55 GMT -5
HOLY f**k! WITH THESE NEW RULES "FRIDAY" WOULD'VE BEEN A NUMBER ONE HIT! I also don't see how it would change it this much. "Harlem Shake"'s sales, streaming, and airplay should not have been enough to even get it into the top five, let alone let it pass up the HUGE power of "Thrift Shop"! What the hell did they change the formula to? 99% YouTube views? OMG look at this: ""Shake," in fact, leads the Hot 100 with three-and-a-half times the overall chart points total of "Shop." It won by 250%! When, if ever, has this happened? And the formula is insane! So much for Thrift Shop beating One Sweet Day... That is ridiculous! Back to the drawing boards, Billboard! |
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nick64
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Post by nick64 on Feb 20, 2013 19:30:00 GMT -5
It's good that they're using YouTube, but there's no way "Harlem Shake" should be #1. I've been done with Billboard for a long time. They really need to get it together, and come up with a better formula (and remove those damn genre charts).
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hitseeker.
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Post by hitseeker. on Feb 20, 2013 19:31:15 GMT -5
The problem I have with it is that it's very inaccurate at measuring a song's actual popularity. For example, check out the number of views for Kelly Clarkson's "Stronger" versus Bieber's "Baby." Which one is the bigger hit? Which one would now be placed higher because of the new rule? Yeah... It's just WAY too easy for a fanbase to collectively go onto YouTube and hit refresh all day long. Compare that to the other three components: Only the first digital sale counts, people don't directly influence airplay, and you have to listen to the entire song for it to count in streaming. Not this one. Dear God... I can just imagine the Xtina stanbase or the Bieber stanbase going for a #1 debut. It's only a matter of time. True Lmao but I can already imagine the meltdowns.  |
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Au$tin
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Post by Au$tin on Feb 20, 2013 19:32:55 GMT -5
HOLY f**k! WITH THESE NEW RULES "FRIDAY" WOULD'VE BEEN A NUMBER ONE HIT! I also don't see how it would change it this much. "Harlem Shake"'s sales, streaming, and airplay should not have been enough to even get it into the top five, let alone let it pass up the HUGE power of "Thrift Shop"! What the hell did they change the formula to? 99% YouTube views? OMG look at this: ""Shake," in fact, leads the Hot 100 with three-and-a-half times the overall chart points total of "Shop." It won by 250%! When, if ever, has this happened? And the formula is insane! So much for Thrift Shop beating One Sweet Day... What the actual fuck?! I just can't! They definitely need to rethink their formula because that's obviously not right. I mean, a few guys were watching the HS videos today at school, but most people had never seen them before. Do you know how many freaking times I hear people quoting or singing "Thrift Shop" in the halls? TONS! I'm all for the rule change, but the formula is ALL WRONG. |
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Deleted
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Post by Deleted on Feb 20, 2013 19:33:27 GMT -5
Wait are they actually counting every single view from every single 30 second clip of that that's made? ..........................
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Spidey
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Post by Spidey on Feb 20, 2013 19:35:27 GMT -5
This is fucking ridiculous.
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Au$tin
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Post by Au$tin on Feb 20, 2013 19:37:19 GMT -5
Wait are they actually counting every single view from every single 30 second clip of that that's made? .......................... I want to know the answer to that as well. As far as I can tell, there is no "official video" for this song on YouTube. |
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WotUNeed
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Post by WotUNeed on Feb 20, 2013 19:37:35 GMT -5
It's just WAY too easy for a fanbase to collectively go onto YouTube and hit refresh all day long. Compare that to the other three components: Only the first digital sale counts, people don't directly influence airplay, and you have to listen to the entire song for it to count in streaming. Not this one. Dear God... I can just imagine the Xtina stanbase or the Bieber stanbase going for a #1 debut. It's only a matter of time. You really think Billboard staff members don't think about the ways people could try to break their charts before they make changes? They have methods in place for throwing sales numbers out if the purchase seems anomalous. They have methods in place for filtering out airplay data, like not counting paid advertisements. I have to imagine there's a system in place for filtering out erroneous YouTube data as well. I would like to read more about what Billboard has to say about the way U.S. YouTube plays are being monitored, however. |
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Au$tin
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Post by Au$tin on Feb 20, 2013 19:39:03 GMT -5
It's just WAY too easy for a fanbase to collectively go onto YouTube and hit refresh all day long. Compare that to the other three components: Only the first digital sale counts, people don't directly influence airplay, and you have to listen to the entire song for it to count in streaming. Not this one. Dear God... I can just imagine the Xtina stanbase or the Bieber stanbase going for a #1 debut. It's only a matter of time. I have to imagine there's a system in place for filtering out erroneous YouTube data as well. How would you be able to tell that, though? Are they going to sit there are go through every view and compare IP addresses? |
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Arabella21
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Post by Arabella21 on Feb 20, 2013 19:40:05 GMT -5
You really think Billboard staff members don't think about the ways people could try to break their charts before they make changes? They have methods in place for throwing sales numbers out if the purchase seems anomalous. They have methods in place for filtering out airplay data, like not counting paid advertisements. I have to imagine there's a system in place for filtering out erroneous YouTube data as well. I would like to read more about what Billboard has to say about the way U.S. YouTube plays are being monitored, however. But isn't pretty much every ClearChannel deal a paid advertisement (it even says the song is brought to you courtesy of [Fill In The Blank] Records) and Billboard has been counting that towards Hot 100 airplay in recent years??? |
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Deleted
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Post by Deleted on Feb 20, 2013 19:41:18 GMT -5
Wait are they actually counting every single view from every single 30 second clip of that that's made? .......................... I want to know the answer to that as well. As far as I can tell, there is no "official video" for this song on YouTube. They must. 103 million views? No way one video on YouTube got that many views in a week. LMAO. Yup, I'm pretty certain all of those views from ALL of those 30 second clips are added into its chart points. |
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moore746
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Post by moore746 on Feb 20, 2013 19:41:50 GMT -5
By the way, I think it is now going to be very difficult in predicting songs' positions because we won't know what percentage of a video's views came from the US.
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