Taylor Swift - "Delicate"

[tomgsinger]

Jul 22, 2018 10:38:20 GMT -5 @justchillin said:

Jul 22, 2018 10:35:31 GMT -5 ILLUSION said:

Congrats! Definitely a deserving #1. I'm glad this project will get at least 1 radio #1.

I mean there was the polarizing Look What You Made Me Do...

Glad for this song! A 5-1 jump though! Has a song ever had this big of a jump to #1?

Sorry Not Sorry had a quite unnatural 6-1 jump. I’m actually surprised that nobody ever brings up SNS when talking about blatantly pushed number ones when it’s obvious that it would’ve probably peaked at #2 otherwise, behind FIS.

[nick64]

The difference between the two pushes to me is that “Look What You Made Me Do” looked like it was peaking right around #5, and then suddenly it received a massive push to #1. It just felt...fake. This, on the other hand, looked like it was approaching #1 level spins, but “Girls Like You” was coming up fast enough to block it. So this one’s push felt more like taking advantage of an opening before it became too late and they were stuck with a #2, while that one felt more like they were creating a #1 hit out of just a Top 5 level hit.

Don’t get me wrong, I love “Look What You Made Me Do”, and it was undeniably a hit. I’m glad it hit #1, but it definitely wasn’t strong enough to do it naturally. “Delicate” was strong enough to do it naturally, but natural time wouldn’t have been on its side.

[blanksnake17]

Jul 22, 2018 13:27:31 GMT -5 👑 Eloquent ™ said:

Jul 22, 2018 10:50:13 GMT -5 Dylan :) said:

I am also tired of people looking down on Look What You Made Me Do’s #1 becuase of (what it seems to us, but isn’t confirmed) payola. Payola can only get you so far and it still hit #1. I think I remember Hands To Myself and Send My Love (To Your New Lover) going through extremely similar things but no one spits on those songs. Remember when Cake By The Ocean wasn’t even #1 but the label said in a newsletter that it was going to be the next #1 but then it didn’t get past #2? If you think Look What You Made Me Do was the only song ever to get pushed to #1 by what looks like payola and that because of that its #1 isn’t real or doesn’t count, you need to reevaluate your thinking. I’m also tired of the word payola now too lol bht that’s word policing

I think at the end of the day it's just because the song was polarizing and it's easy for people to hate on a song that not everyone likes (happens when an artist really switches up their sound), which makes its use of the same tactics as "Delicate" and others disraceful while a moot criticism for the others. lol Personally, it's still my favorite release this era followed by "Delicate".

Regardless, I am thrilled they both hit the top spot!

So that's, what:

#1 "Look What You Made Me Do"
#11 "Ready For It"
#10 "End Game"
#1 "Delicate"

This era is a smash

[Libra]

Jul 22, 2018 10:38:20 GMT -5 @justchillin said:

Glad for this song! A 5-1 jump though! Has a song ever had this big of a jump to #1?

Jumped 7-1 in September 2005.

[👑 Eloquent ™]

I am really anxious to see how this performs this week. Here's to hoping it doesn't immediately start bleeding spins like other songs pushed to the top recently. If it does, I really hope it doesn't plummet like her last three singles (the better callouts should soften its descent and add to its longevity theoretically).

Also, predicted to rise to #12 on the Hot 100 this week. Do we think that will be its peak?

[blanksnake17]

Jul 22, 2018 15:09:28 GMT -5 👑 Eloquent ™ said:

I am really anxious to see how this performs this week. Here's to hoping it doesn't immediately start bleeding spins like other songs pushed to the top recently. If it does, I really hope it doesn't plummet like her last three singles (the better callouts should soften its descent and add to its longevity theoretically).

Also, predicted to rise to #12 on the Hot 100 this week. Do we think that will be its peak?

I think radio will drop this next week so maybe #10 is possible… it depends, especially because GIAW should fall hard and Psycho is crashing. So it’s definitely possible.

[Exclusive]

Jul 22, 2018 8:48:21 GMT -5 leonagwen said:

Yes this made it to #1 on airplay but what does it really mean? Again in the last week Taylor did some payola to get the airplay #1. Kind of strange how Ariana is getting -250 updates and Taylor +250 updates. It's all well and good but the reality is that this song has yet to make the hot 100 top 10.

[Janhova's Witness]

Jul 22, 2018 9:30:22 GMT -5 Au$tin said:

Jul 22, 2018 8:48:21 GMT -5 leonagwen said:

Yes this made it to #1 on airplay but what does it really mean? Again in the last week Taylor did some payola to get the airplay #1. Kind of strange how Ariana is getting -250 updates and Taylor +250 updates. It's all well and good but the reality is that this song has yet to make the hot 100 top 10.

It means her song is the most played song of the week on pop radio.

Yes, the number ones on pop have been artificial lately, but if you have been paying any attention at all, this was well on its way to the summit on its own merits before it stalled. And why did it stall? Same reason: to allow Ariana a week at #1, who also stalled the week prior to allow Bazzi a week at #1. Unfortunately that it how it seems to be working now, however, it's not like these songs are coming from #14 to #1 in one week. These songs are already in the top five and poised to take the top spot anyway.

Who cares if this hasn't hit the top ten on the Hot 100 yet? That doesn't take away from just how well this song has done. Again, if you have been paying any attention, you'd know that the song struggled to peak on the three components of the Hot 100 at the same time. If it had been able to align its streaming peak from several months ago with its sales and airplay peak right now, it would actually be comfortably inside the top ten. But that really doesn't matter because you're acting like it's a huge flop for not being in the top ten when in reality, how many songs go top ten? Is every song that doesn't go top ten a failure? Absolutely not. It's not even far away from that area right now anyway. It's #15. As if five while spots make a huge difference in determining what classifies as a hit or not.

You need to knock it off with your flame bait, and before you start your usual whining on how I'm attacking you or abusing you of "being stupid" (you've literally accused me of this via PM before), consider this: This isn't the first time you've tried to knock down this song's successes in this thread, so you're pretty obviously trolling. You are more than old enough to understand how all of these things work. You've been on Pulse for how long now? Certainly long enough to understand that peaks only tell one snapshot of an entire story. Certainly long enough to comprehend behind the scenes stuff goes on at radio all of the time (even with your precious Camila Cabello, who you still claim didn't get fair treatment by Ed Sheeran for some reason). Certainly long enough to stop acting like you're an ignorant newbie. Yet here we are yet again.

I've had more than enough of it and so have many others here, so please, for the love of God, change your attitude and this before you post, or leave. We don't like a "but it didn't do this" or a "this is done" our a "this is all payola" queen.

Wowwww this READ

[blanksnake17]

Guess which pressed member just messaged me saying “stop your crap”

[Exclusive]

Jul 23, 2018 0:44:20 GMT -5 blanksnake17 said:

Guess which pressed member just messaged me saying “stop your crap”

[Az Paynter]

Urgh so this is how it's gonna go.

POP:
4 1 TAYLOR SWIFT Delicate 16684 14393 2291 79.872

-43 Spins
-436 Bullet
+0.293 Audience

HOT AC:
1 1 TAYLOR SWIFT Delicate 6591 6534 57 40.257

-18 Spins
-125 Bullet
-0.060 Audience

AC:
7 7 TAYLOR SWIFT Delicate 1308 1075 233 7.206

+37 Spins
+12 Bullet
+0.196 Audience

[Mylo13 💜]

Welp, tomorrow's the day to see if it falls harshly or slow enough...

[Dylan :)]

At least its still a gain in AI for the Hot 100.. :(

[rickroller]

Jul 23, 2018 5:03:11 GMT -5 Az Paynter said:

Urgh so this is how it's gonna go.

POP:
4 1 TAYLOR SWIFT Delicate 16684 14393 2291 79.872

-43 Spins
-436 Bullet
+0.293 Audience

HOT AC:
1 1 TAYLOR SWIFT Delicate 6591 6534 57 40.257

-18 Spins
-125 Bullet
-0.060 Audience

AC:
7 7 TAYLOR SWIFT Delicate 1308 1075 233 7.206

+37 Spins
+12 Bullet
+0.196 Audience

panel affect I suppose. Don't see it crashing hard.

[theflying]

It would really be unfortunate if pop radio furthered the decline of its organic #1s.

[tomgsinger]

Jul 23, 2018 6:19:10 GMT -5 rickroller said:

Jul 23, 2018 5:03:11 GMT -5 Az Paynter said:

Urgh so this is how it's gonna go.

POP:
4 1 TAYLOR SWIFT Delicate 16684 14393 2291 79.872

-43 Spins
-436 Bullet
+0.293 Audience

HOT AC:
1 1 TAYLOR SWIFT Delicate 6591 6534 57 40.257

-18 Spins
-125 Bullet
-0.060 Audience

AC:
7 7 TAYLOR SWIFT Delicate 1308 1075 233 7.206

+37 Spins
+12 Bullet
+0.196 Audience

panel affect I suppose. Don't see it crashing hard.

Nah, this isn’t panel affect. But, I can’t see it declining any quicker than Mine, NTLTC, Sorry Not Sorry, or any of the other pushed number ones (besides LWYMMD).

[austin]

I, I, I See how this is gonna go

[Rose "Payola" Nylund]

Jul 23, 2018 5:03:11 GMT -5 Az Paynter said:

Urgh so this is how it's gonna go.

POP:
4 1 TAYLOR SWIFT Delicate 16684 14393 2291 79.872

-43 Spins
-436 Bullet
+0.293 Audience

HOT AC:
1 1 TAYLOR SWIFT Delicate 6591 6534 57 40.257

-18 Spins
-125 Bullet
-0.060 Audience

AC:
7 7 TAYLOR SWIFT Delicate 1308 1075 233 7.206

+37 Spins
+12 Bullet
+0.196 Audience

Bahaha

So payola isn’t really illegal anymore I take it?

[Taylor.]

Jul 23, 2018 8:29:24 GMT -5 Rose "Payola" Nylund said:

Jul 23, 2018 5:03:11 GMT -5 Az Paynter said:

Urgh so this is how it's gonna go.

POP:
4 1 TAYLOR SWIFT Delicate 16684 14393 2291 79.872

-43 Spins
-436 Bullet
+0.293 Audience

HOT AC:
1 1 TAYLOR SWIFT Delicate 6591 6534 57 40.257

-18 Spins
-125 Bullet
-0.060 Audience

AC:
7 7 TAYLOR SWIFT Delicate 1308 1075 233 7.206

+37 Spins
+12 Bullet
+0.196 Audience

Bahaha

So payola isn’t really illegal anymore I take it?

Cash for airplay is. Anything else goes.

This is fairly common practice, it's interesting how people only point it out when it happens to Taylor, but alas.

I was kind of expecting a -200 so a -43 isn't that bad tbh

[Au$tin]

Maroon 5's turn.

The burn rate on this is still fairly low on callouts, so I don't expect this to just tank now. I think it'll have a decent ride out of the top ten and into recurrency. We might see it drop into the -300s this week, but I doubt it'll hold those steep drops much longer than a week.

[Elusive Chanteuse]

What I find interesting is that KIIS and Z100 never once put it in power rotation. As far as Delicate went on their stations was sub power rotation, nothing more...I wonder if it’ll eventually be put on power. It’d be something for Taylor Nation to consider about if they want to cushion the fall.

[kanimal]

Jul 23, 2018 8:32:17 GMT -5 Taylor. said:

Jul 23, 2018 8:29:24 GMT -5 Rose "Payola" Nylund said:

Bahaha

So payola isn’t really illegal anymore I take it?

Cash for airplay is. Anything else goes.

This is fairly common practice, it's interesting how people only point it out when it happens to Taylor, but alas.

I was kind of expecting a -200 so a -43 isn't that bad tbh

Technically not true.  Per US law, in-kind gifts are just as illegal as cash.  You, quite simply, cannot provide compensation in exchange for airplay.

There are loopholes.  You can provide a station with tickets or meet-and-greet passes that it can give away on-air (it must give away all of them); and the station could then independently "choose" to play the artist to help "promote" the giveaway.  Same would probably go for an interview or station concert.  I guess you can subtly imply that maybe the artist would like the station better if they "powered up" and pushed the song to #1.  But you can't offer anything TO the station (or its employees) in exchange for airplay.

To your point about Taylor ... we've actually been seeing a lot of songs posting MASSIVE spin gains the week they go #1.  While most such gains haven't been quite as significant as those enjoyed by LWYMMD and Delicate, they're big enough that we shouldn't be rattled by a big "push" to #1 anymore.

The question concerns the fall.  "The Middle" and "Psycho," as an example, both had 1500+ bullets the week they went #1 ... but then settled around the top for a while.  Look What You Made Me Do crashed after hitting #1, which made the "push" seem artificial.  We'll see what happens with Delicate...but if it endures ANY sort of spin loss this week (especially since it isn't even at 17K weekly spins) after last week's bullet (especially since there's no Ready For It siphoning away airplay), people are going to pass judgment.

[blanksnake17]

Please hit top 10

[rickroller]

#12 on Hot 100 with Gods Plan and Psycho staying inside the top 10. Should get there next week.

[Taylor.]

Depends how it holds up on airplay, but it's possible.

Her team is dumb for not discounting it.

[slw84]

Jul 23, 2018 13:23:39 GMT -5 Taylor. said:

Depends how it holds up on airplay, but it's possible.

Her team is dumb for not discounting it.

Organic top 10 hit that'll occur because God's plan is dropping like a stone and psycho is falling > discount top 10

Let it hit top 10 organically this week and then discount the following week to see how high it'll get

[austin]

Jul 23, 2018 13:23:39 GMT -5 Taylor. said:

Her team is dumb for not discounting it.

100%. Very dumb, just as they have been for a lot of this era (uncharacteristically so.)

[blanksnake17]

If this doesn’t go top 10 I’ll eat my leg.

Maybe slaylord is waiting to release the Remix ft. Rihanna, Katy Perry, Kanye West, Beyonce, Lady gaga, drake, cardi b next week

[Au$tin]

Its airplay, the thing keeping it up the most, is peaking right now (AND maxed out on both her core formats) and will be falling by the end of the week. There's not really much to do to push it further at this point.

[Troublemaker]

Jul 23, 2018 13:45:53 GMT -5 blanksnake17 said:

If this doesn’t go top 10 I’ll eat my leg.

This should be interesting...