jenglisbe
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Post by jenglisbe on May 3, 2019 9:19:26 GMT -5
It's like people here don't even know how Lil Nas X got OTR popular in the first place (lots of advertising through Tik Tok) . Lil Nas did about as much advertising as Taylor has with ME!, but it's just less apparent. LOL. She had YouTube ads playing the entire music video, had a multi format radio deal, and had every single banner on Apple Music/iTunes at one point. Clearly we get they both promote and do tricks. However it is certainly not the same extent. Let’s not even pretend. Who even uses TikTok? 1%~ of the population? That poster said Ana’s did “about as much as,” which is different than those things reaching the same amount of people.
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Soundcl🕤ck
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Post by Soundcl🕤ck on May 3, 2019 9:29:34 GMT -5
SPOTIFY 05/02/2019
#1 Old Town Road (Remix) 1,531,705 (+41,472) #3 ME! 1,348,467 (-59,515) #7 Old Town Road 952,340 (-8,325)
This week on Spotify:
OLD TOWN ROAD + REMIX 7,862,873 + 11,722,976 = 19,585,849 (-3,450,960) ME! 13,813,505 (/)
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iHype.
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Post by iHype. on May 3, 2019 9:46:39 GMT -5
LOL. She had YouTube ads playing the entire music video, had a multi format radio deal, and had every single banner on Apple Music/iTunes at one point. Clearly we get they both promote and do tricks. However it is certainly not the same extent. Let’s not even pretend. Who even uses TikTok? 1%~ of the population? Less than 1 percent of the population of the US is still ~3-4 million people But that amount is nowhere near compared to the 100 million+ (if not 200 million+) of US population who use YouTube, Apple Music, Spotify, and listen to radio where Taylor did hardcore promotion on each. LOL. She had YouTube ads playing the entire music video, had a multi format radio deal, and had every single banner on Apple Music/iTunes at one point. Clearly we get they both promote and do tricks. However it is certainly not the same extent. Let’s not even pretend. Who even uses TikTok? 1%~ of the population? That poster said Ana’s did “about as much as,” which is different than those things reaching the same amount of people. And as I said above, the population reach of her promotion was to a MUCH bigger magnitude. So it's even close to "about as much".
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Post by Baby Yoda Hot100Fan on May 3, 2019 10:16:05 GMT -5
^The difference is for TikTok the advertising is targeted, while for Me! it was basically putting it out there. Because of that, regardless of the sizes of the audiences, the advertising for the former would generally be more effective, especially if it continued to lead to virality.
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jenglisbe
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Post by jenglisbe on May 3, 2019 10:16:57 GMT -5
Less than 1 percent of the population of the US is still ~3-4 million people But that amount is nowhere near compared to the 100 million+ (if not 200 million+) of US population who use YouTube, Apple Music, Spotify, and listen to radio where Taylor did hardcore promotion on each. That poster said Ana’s did “about as much as,” which is different than those things reaching the same amount of people. And as I said above, the population reach of her promotion was to a MUCH bigger magnitude. So it's even close to "about as much". You’re again missing the point. The statement made was about the amount of promotion, not the reach. As in, someone doing 10 interviews that reach 50 people total is doing more promotion than someone who does 1 interview that reaches 200 people. The point being made was that Nas is hustling and doing a lot, regardless of ether what he does has the same reach.
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Post by Naos on May 3, 2019 10:42:26 GMT -5
It's like people here don't even know how Lil Nas X got OTR popular in the first place (lots of advertising through Tik Tok) . Lil Nas did about as much advertising as Taylor has with ME!, but it's just less apparent. Who even uses TikTok? 1%~ of the population? Outside of radio (which people really only used for driving and such) being a fan of music actually makes you in decently sized minority. It's not as popular a form of media as one would think. The highest certified album is 38x Platinum, which is only 11.6% of the population. The most popular album of all-time. Not much listened to. Just like video games aren't really super popular. As for the "But that amount is nowhere near compared to the 100 million+ (if not 200 million+) of US population who use YouTube, Apple Music, Spotify, and listen to radio where Taylor did hardcore promotion on each." That would imply some groups don't have overlap or listen multiple times.
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Deleted
Joined: January 1970
Posts: 0
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Post by Deleted on May 3, 2019 11:27:13 GMT -5
I personally love everything about ME but I'm not sure if exhausting all the resources for a *possible surge to #1 on THIS specific week is the best idea for the song/her in the long run. Taylor isn't the type of artist who needs (or should) to spam a single for success and even if the short term goal of a #1 is reached, I can definitely see it backfiring in the long run ala "Born This Way". She's getting lashed by social media lately and a lot of the media have been weird in terms of the reception of the song itself plus now all these "woke" thinkpieces being written about her because of that BBMA performance....I hope she isn't affected but it seems like the criticism is worse than the last time around.
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moonlite
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Post by moonlite on May 3, 2019 11:32:20 GMT -5
Lmao yall are comparing regular promo from Nas to the 30 bundles Taylor has released this week?
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Choco
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Post by Choco on May 3, 2019 11:44:21 GMT -5
It really ain't a huge deal if this peaks at #2.
Is it a huge underperformance? It's following "...Ready for It?", "End Game" and "Delicate", not 1989, so I'd say it's still a win.
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Kris
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Post by Kris on May 3, 2019 11:45:30 GMT -5
Does Kesha get royalties for Tik Tok? Jw.
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Post by Naos on May 3, 2019 11:45:35 GMT -5
Lmao yall are comparing regular promo from Nas to the 30 bundles Taylor has released this week? Maybe this week, but overall, the song has not had "regular promo" by any means.
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Post by Baby Yoda Hot100Fan on May 3, 2019 11:46:25 GMT -5
kworb's Billboard Radio Songs Estimates 2019/05/03
1(=) Jonas Brothers - Sucker 137.60(+0.60) 2(=) Sam Smith & Normani - Dancing with a Stranger 130.12(+1.81) 3(+1) Ava Max - Sweet but Psycho 105.76(+0.60) 4(-1) Halsey - Without Me 105.21(-0.21) 5(=) Post Malone - Wow. 103.56(+0.80) 6(=) Ariana Grande - 7 rings 96.82(-1.84) 7(=) benny blanco, Halsey & Khalid - Eastside 95.62(-0.61) 8(+4) Taylor Swift - ME! (feat. Brendon Urie of Panic! At The Disco) 93.30(+10.42) 9(-1) Ariana Grande - break up with your girlfriend, i'm bored 92.64(-0.45) 10(-1) Panic! At the Disco - High Hopes 87.35(-0.69)
11(=) Lil Nas X - Old Town Road (feat. Billy Ray Cyrus) [Remix] 87.04(+2.03) 17(+1) Khalid - Talk 64.31( +1.80) 45(=) Daddy Yankee & Katy Perry - Con Calma (feat. Snow) [Remix] 38.26(+1.12) - - DaBaby - Suge 8.85(+3.11) - - Juice WRLD - Hear Me Calling 4.33(+1.67)
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moonlite
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Post by moonlite on May 3, 2019 12:36:47 GMT -5
Lmao yall are comparing regular promo from Nas to the 30 bundles Taylor has released this week? Maybe this week, but overall, the song has not had "regular promo" by any means. It may have had a lot of promotion before this week, but overall OTR’s rise was pretty natural. He isn’t forcing the song to rise by having his fans buy 30 different vinyls/cds and live audio rehearsals of performances and giving them strict instructions on how to gift songs to other fans. The worst part is that its Taylor Swift lmao who is arguably the most successful musician of this decade with her last album selling 1 million + first week and her having already multiple #1 hits. I would expect desperate tactics like these from like Nicki Minaj, Katy Perry, Travis Scott or a new artist like Nas but...
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Post by Naos on May 3, 2019 12:42:29 GMT -5
Maybe this week, but overall, the song has not had "regular promo" by any means. It may have had a lot of promotion before this week, but overall OTR’s rise was pretty natural. He isn’t forcing the song to rise by having his fans buy 30 different vinyls/cds and live audio rehearsals of performances and giving them strict instructions on how to gift songs to other fans. The worst part is that its Taylor Swift lmao who is arguably the most successful musician of this decade with her last album selling 1 million + first week and her having already multiple #1 hits. I would expect desperate tactics like these from like Nicki Minaj, Katy Perry, Travis Scott or a new artist like Nas but... He fabricated a controversy for the sake of popularity. How is that in any way "natural"? Gifting doesn't count, to my knowledge, so I don't see how that would be "desperate".
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renaboss
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Post by renaboss on May 3, 2019 13:11:27 GMT -5
It may have had a lot of promotion before this week, but overall OTR’s rise was pretty natural. He isn’t forcing the song to rise by having his fans buy 30 different vinyls/cds and live audio rehearsals of performances and giving them strict instructions on how to gift songs to other fans. The worst part is that its Taylor Swift lmao who is arguably the most successful musician of this decade with her last album selling 1 million + first week and her having already multiple #1 hits. I would expect desperate tactics like these from like Nicki Minaj, Katy Perry, Travis Scott or a new artist like Nas but... He fabricated a controversy for the sake of popularity. How is that in any way "natural"? Gifting doesn't count, to my knowledge, so I don't see how that would be "desperate". What controversy?
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Post by Naos on May 3, 2019 13:17:34 GMT -5
He fabricated a controversy for the sake of popularity. How is that in any way "natural"? Gifting doesn't count, to my knowledge, so I don't see how that would be "desperate". What controversy? He labeled it "country" solely so it would gain on the country charts to increase popularity. “On SoundCloud, he listed it as a country record. On iTunes, he listed it as a country record. He was going to these spaces, gaining a little bit of traction on their country charts, and there’s a way to manipulate the algorithm to push your track to the top. That’s favorable versus trying to go to the rap format to compete with the most popular songs in the world.” It was done just to manipulate the charts. And while they might have not saw the removal coming, it was obvious a song like that would be controversial on the country charts.
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rimetm
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Post by rimetm on May 3, 2019 13:45:46 GMT -5
We still need more precise data, but it's looking like this has shapen up to be quite the close race. Fingers crossed we get a new #1!
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Post by Naos on May 3, 2019 14:02:32 GMT -5
Just needs a bit more sales to get there. I hope "ME!" can take it. I kinda do just want a new #1. I've been liking the turnover.
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Enigma.
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Post by Enigma. on May 3, 2019 14:10:02 GMT -5
We still need more precise data, but it's looking like this has shapen up to be quite the close race. Fingers crossed we get a new #1! If that's correct, that'd be pretty large drop for OTR in points week-on-week (9 %) despite the surge on airplay, ME! is pretty much where expected.
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Soundcl🕤ck
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Post by Soundcl🕤ck on May 3, 2019 14:18:19 GMT -5
I really don't think OTR is below 70k. ME! is kinda hard to predict, but not sure about OTR.
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Post by reputainbow on May 3, 2019 14:19:26 GMT -5
We still need more precise data, but it's looking like this has shapen up to be quite the close race. Fingers crossed we get a new #1! oh wow, this is a lot better than i thought if this is in fact true! and this isn’t even considering the amount of vinyls/cds sold on her website. i’m praying she’ll get the #1, even if it’s for just a week.
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Post by Naos on May 3, 2019 14:20:39 GMT -5
Oh, that 147,000 is from Kworb. Which means it's only iTunes, right? That wouldn't count the limited edition vinyls? I know it likely won't be much, but every little bit helps.
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Taylor.
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Post by Taylor. on May 3, 2019 14:49:04 GMT -5
Oh, that 147,000 is from Kworb. Which means it's only iTunes, right? That wouldn't count the limited edition vinyls? I know it likely won't be much, but every little bit helps. Every vinyl is also good for two units since it includes a digital download (assuming they redeemed it).
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Post by itsatravesty on May 3, 2019 14:51:51 GMT -5
He labeled it "country" solely so it would gain on the country charts to increase popularity. “On SoundCloud, he listed it as a country record. On iTunes, he listed it as a country record. He was going to these spaces, gaining a little bit of traction on their country charts, and there’s a way to manipulate the algorithm to push your track to the top. That’s favorable versus trying to go to the rap format to compete with the most popular songs in the world.” It was done just to manipulate the charts. And while they might have not saw the removal coming, it was obvious a song like that would be controversial on the country charts. Is there any source for this "controversy" being deliberate or are you just assuming their intentions? Seems to me the song has country leanings and adding Billy Ray is even more on genre. The reason people thought it was controversial in the first place is because of its removal meaning that parts of the public understood its classification. If its removal from country charts was unpredictable then so was the controversy that resulted from its removal? Taylor is getting the type of push that new artists typically need. There's no comparison there between an upstart and an established artist. Insisting that his song classification is controversial underlies the bias that people decried in the first place with Billboard's chart decision.
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Mauricio
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Post by Mauricio on May 3, 2019 15:16:12 GMT -5
The controversy around the song was talked by a website and it died there. It revived when Rolling Stones talked about It and big part of the media followed along with it.
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jenglisbe
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Post by jenglisbe on May 3, 2019 15:19:12 GMT -5
Did he fabricate a controversy, or just fabricate the genre to get the extra attention? I don't think his intent was to start a controversy.
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jodakyellow
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Post by jodakyellow on May 3, 2019 15:24:18 GMT -5
Did he fabricate a controversy, or just fabricate the genre to get the extra attention? I don't think his intent was to start a controversy. Only he knows for sure, but I could go either way on this one. On one hand, could he really have predicted Billboard's actions? On the other, he's hella savvy and may have known exactly what he was doing.
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badrobot
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Post by badrobot on May 3, 2019 15:44:43 GMT -5
Isn't Lil Nas X just a young guy without any sort of fame or notoriety who "struck gold" with this one song? No matter what he did for promo, I don't think you can compare it to established artists who have huge teams and years of experience and built-in fanbases.
It's ridiculous to think he could've in any way anticipated any of the success or controversy around Old Town Road. It would be like if someone here who was just an average person randomly posted a song on soundcloud and picked an interesting genre -- there's no way you could call that some sort of calculated controversial move to get a #1 single because 99.9999% of people who release their own music like that aren't even gonna be anywhere near hitting the Hot 100 at all.
You really can't get a more "David vs. Goliath" scenario on the charts than this. And "David" appears to be winning.
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jenglisbe
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Post by jenglisbe on May 3, 2019 16:14:32 GMT -5
The original "OTR" is down in the 20s and iTunes and in the bottom pf the top 10 on Spotify, so the duet has certainly helped sustain the song. The novelty of the original concept has worn off.
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moonlite
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Post by moonlite on May 3, 2019 16:15:17 GMT -5
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