divasummer
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Post by divasummer on Jul 31, 2021 15:50:45 GMT -5
This is the biggest selling song of the year… It’s sold over a million copies I believe… Why would radio drop it…. Lol.
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Az Paynter
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Post by Az Paynter on Jul 31, 2021 15:55:35 GMT -5
Because the grand majority of those 'sales' comes from a toxic rabid stanbase, and the fact that this has s**t callout? Nobody outside the BTS Army is checking for this song, basically. Its 'success' is fraudulent in nature.
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Post by Devil Marlena Nylund on Jul 31, 2021 17:06:56 GMT -5
This is the biggest selling song of the year… It’s sold over a million copies I believe… Why would radio drop it…. Lol. Because those million copies weren’t bought by a million people.
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divasummer
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Post by divasummer on Jul 31, 2021 18:17:47 GMT -5
I hope you both know I was Kidding.. lol
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Post by Luckie Starchild on Aug 1, 2021 8:55:35 GMT -5
I don't believe SUGA took time off at the beginning of this year due to shoulder surgery. I think he had facework done. Just thought I'd share this observation...
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Post by fearlessarrow on Aug 1, 2021 9:51:09 GMT -5
POP: 7 6 BTS Butter 9843 9734 109 26.742
+109 Spins +120 Bullet +0.162 Audience
HOT AC: 15 15 BTS Butter 2387 2336 51 7.297
+18 Spins +6 Bullet +0.241 Audience
AC: 33 33 BTS Butter 47 48 -1 0.110
+2 Spins +2 Bullet = Audience
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Post by Henry Suárez on Aug 1, 2021 14:28:51 GMT -5
Ohh look at that update! Could we be looking at 10+ weeks #1 on the Hot 100 with a bit more radio support?
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𝕡𝕙𝕖𝕖𝕓𝕤
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Post by 𝕡𝕙𝕖𝕖𝕓𝕤 on Aug 1, 2021 16:40:08 GMT -5
Ohh look at that update! Could we be looking at 10+ weeks #1 on the Hot 100 with a bit more radio support? It looks like ARMYs will let the 8th week on top be the last, as they’re now trying to save up for the next BTS single. They’ve been struggling to meet fundraising goals for the past few weeks, anyway.
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Choco
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Post by Choco on Aug 2, 2021 1:03:26 GMT -5
I'm not gonna celebrate until it actually goes down. I've seen people claim the mass buying is gonna stop for a solid month and nada.
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𝕡𝕙𝕖𝕖𝕓𝕤
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Post by 𝕡𝕙𝕖𝕖𝕓𝕤 on Aug 2, 2021 2:35:20 GMT -5
I'm not gonna celebrate until it actually goes down. I've seen people claim the mass buying is gonna stop for a solid month and nada. prayer circle 🕯 🕯 🕯
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Post by fearlessarrow on Aug 2, 2021 6:35:51 GMT -5
POP: 7 6 BTS Butter 9883 9710 173 26.754
+40 Spins +64 Bullet +0.012 Audience
HOT AC: 15 14 BTS Butter 2404 2349 55 7.505
+17 Spins +4 Bullet +0.208 Audience
AC: 32 33 BTS Butter 47 48 -1 0.110
= Spins = Bullet = Audience
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Pat the Cat
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Post by Pat the Cat on Aug 2, 2021 15:45:12 GMT -5
Ohh look at that update! Could we be looking at 10+ weeks #1 on the Hot 100 with a bit more radio support? It looks like ARMYs will let the 8th week on top be the last, as they’re now trying to save up for the next BTS single. They’ve been struggling to meet fundraising goals for the past few weeks, anyway. I'm skeptical even this week will be its last - can see the Army rallying for at least one more week to give BTS their first 10-week US reign for a single song (BTS as an artist hit 10 weeks in a row this week with the week from PTD). I have mixed feelings about Butter's run. One contributor who has written a *lot* at Forbes over the past several months about BTS is clearly a stan, but he still makes very good points about shady tactics other artists have used to hit #1. At least in this case, it is true fans driving its reign, instead of the label bundling copies with merchandise to artificially inflate numbers, for example. It's also worth noting that the BTS army has indisputably grown substantially in just the past year. Butter is schooling Dynamite in its Hot 100 performance. And Life Goes On had one of the steepest non-holiday drops ever from #1 to #28 or something like that, but PTD has hung in the top 10 an extra two weeks after its #1 debut now.
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𝕡𝕙𝕖𝕖𝕓𝕤
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Post by 𝕡𝕙𝕖𝕖𝕓𝕤 on Aug 2, 2021 15:47:25 GMT -5
^ Yeah, it looks like they’re planning for another week on Twitter. I’m guessing that every time they decide the next week will be their last, they’ll try for another one. *sigh*
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bbdenney94
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Post by bbdenney94 on Aug 2, 2021 17:15:37 GMT -5
It looks like ARMYs will let the 8th week on top be the last, as they’re now trying to save up for the next BTS single. They’ve been struggling to meet fundraising goals for the past few weeks, anyway. I'm skeptical even this week will be its last - can see the Army rallying for at least one more week to give BTS their first 10-week US reign for a single song (BTS as an artist hit 10 weeks in a row this week with the week from PTD). I have mixed feelings about Butter's run. One contributor who has written a *lot* at Forbes over the past several months about BTS is clearly a stan, but he still makes very good points about shady tactics other artists have used to hit #1. At least in this case, it is true fans driving its reign, instead of the label bundling copies with merchandise to artificially inflate numbers, for example. It's also worth noting that the BTS army has indisputably grown substantially in just the past year. Butter is schooling Dynamite in its Hot 100 performance. And Life Goes On had one of the steepest non-holiday drops ever from #1 to #28 or something like that, but PTD has hung in the top 10 an extra two weeks after its #1 debut now. It just demonstrates that the Hot 100 formula is in need of a change and that Billboard isn't concerned about not having an accurate chart. Stans (both domestic and international) simply found a loophole and are organized enough to exploit it, and since it technically doesn't break any rules, more power to them. It just kind of sucks for casual chart watchers.
Ultimately, the song will go down in history with other historical chart quirks (such as Gerry Rafferty getting robbed of number one with "Baker Street") and will eventually make lists of "least known hot 100 number-ones".
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Au$tin
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Post by Au$tin on Aug 3, 2021 4:30:47 GMT -5
The funniest thing is as time goes by, "Butter" will wind up being one of the most forgotten number ones in history simply due to no one outside the ARMY actually giving a s**t about it. All of the work and money wasted for what? A chart stat that no one is going to care about in a few years?
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fearlessarrow
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Post by fearlessarrow on Aug 3, 2021 7:56:16 GMT -5
POP: 7 6 BTS Butter 9927 9699 228 26.721
+44 Spins +55 Bullet -0.033 Audience
HOT AC: 15 14 BTS Butter 2411 2352 59 7.593
+7 Spins +4 Bullet +0.088 Audience
AC: 32 32 BTS Butter 48 48 0 0.110
+1 Spin +1 Bullet = Audience
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Choco
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Post by Choco on Aug 3, 2021 11:52:10 GMT -5
The funniest thing is as time goes by, "Butter" will wind up being one of the most forgotten number ones in history simply due to no one outside the ARMY actually giving a s**t about it. All of the work and money wasted for what? A chart stat that no one is going to care about in a few years? I swear to you, aside from annoyance, no one even cares now.
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nick64
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Post by nick64 on Aug 3, 2021 13:36:23 GMT -5
I’m willing to bet other labels care quite a bit. The Hot 100 isn’t made for nerds like us, it’s made to be a marketing tool for the industry. Every #1 is a new way for labels to sell themselves and their artists (“Let my artist perform the #1 song in the country”, “Sign with us, we have five #1s already this year”, “We have strong performance expectations at this label that you will need to meet”, etc.). Hitting #1 used to mean something for your image. Olivia’s been the only real victim until this week, but as this continues with more and more acts going forward, Billboard’s gonna be getting some angry phone calls.
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kcdawg13
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Post by kcdawg13 on Aug 3, 2021 16:27:58 GMT -5
"willow" gets some bad call-out scores and Pop takes it as a kiss of death and drops it like a rock, but both "Dynamite" and "Butter" can get awful scores and somehow Pop will still carry them for weeks afterwards.
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SPRΞΞ
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Post by SPRΞΞ on Aug 3, 2021 19:25:54 GMT -5
I think it's kinda of weird that Olivia's label is not furious and said something by now. Or maybe they have and it gets brushed aside, I dunno. Gotta feel bad for her, cuz she would've had what, a 10 week #1 song? A song that people actually listen to? Messed up. That being said, I do enjoy the weekly meltdowns and I hope they continue.
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𝕡𝕙𝕖𝕖𝕓𝕤
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Post by 𝕡𝕙𝕖𝕖𝕓𝕤 on Aug 3, 2021 22:32:26 GMT -5
“good 4 u” would have become the 39th #1 in Hot 100 history to spend 10+ weeks at the summit.
“Butter” now looks primed to join that elite group of (currently) 38 chart toppers, with 9 weeks on top.
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Au$tin
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Post by Au$tin on Aug 3, 2021 22:49:08 GMT -5
"willow" gets some bad call-out scores and Pop takes it as a kiss of death and drops it like a rock, but both "Dynamite" and "Butter" can get awful scores and somehow Pop will still carry them for weeks afterwards. That's the power of rabid fanbases mass requesting and mass responding to other callout score surveys and a strong radio team. (Remember before this even dropped they were doing radio promo like their life depended on it.) I can't fault the label for doing their jobs on that last point, though. Just wish their radio team would spread the wealth sometimes.
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Post by fearlessarrow on Aug 4, 2021 6:21:27 GMT -5
POP: 7 6 BTS Butter 9955 9713 242 26.644
+28 Spins +14 Bullet -0.077 Audience
HOT AC: 15 14 BTS Butter 2423 2364 59 7.890
+12 Spins = Bullet +0.297 Audience
AC: 33 32 BTS Butter 49 48 1 0.112
+1 Spin +1 Bullet +0.002 Audience
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Pat the Cat
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Post by Pat the Cat on Aug 4, 2021 13:30:21 GMT -5
I’m willing to bet other labels care quite a bit. The Hot 100 isn’t made for nerds like us, it’s made to be a marketing tool for the industry. Every #1 is a new way for labels to sell themselves and their artists (“Let my artist perform the #1 song in the country”, “Sign with us, we have five #1s already this year”, “We have strong performance expectations at this label that you will need to meet”, etc.). Hitting #1 used to mean something for your image. Olivia’s been the only real victim until this week, but as this continues with more and more acts going forward, Billboard’s gonna be getting some angry phone calls. The other labels care, but their desired remedy isn't to change the rules for the Hot 100. What they want is to figure out how to stimulate their own artists developing comparable "armies" and doing the same behavior. It'd be an arms race that neutralizes the advantage all around, but with the bonus to the labels of VASTLY increased digital sales. And in theory, it could work. Album units, radio, and streaming numbers suggest that BTS has an impressive fan base, but not necessarily as large as Western artists like Dua or Olivia. If Olivia's fans had waged a similar campaign to BTS's, G4U would absolutely have topped the chart each of the past 10 weeks with 400+ points each, and a formidable shot at OTR if they wanted to continue the effort that long.
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nick64
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Post by nick64 on Aug 4, 2021 15:10:17 GMT -5
I’m willing to bet other labels care quite a bit. The Hot 100 isn’t made for nerds like us, it’s made to be a marketing tool for the industry. Every #1 is a new way for labels to sell themselves and their artists (“Let my artist perform the #1 song in the country”, “Sign with us, we have five #1s already this year”, “We have strong performance expectations at this label that you will need to meet”, etc.). Hitting #1 used to mean something for your image. Olivia’s been the only real victim until this week, but as this continues with more and more acts going forward, Billboard’s gonna be getting some angry phone calls. The other labels care, but their desired remedy isn't to change the rules for the Hot 100. What they want is to figure out how to stimulate their own artists developing comparable "armies" and doing the same behavior. It'd be an arms race that neutralizes the advantage all around, but with the bonus to the labels of VASTLY increased digital sales. And in theory, it could work. Album units, radio, and streaming numbers suggest that BTS has an impressive fan base, but not necessarily as large as Western artists like Dua or Olivia. If Olivia's fans had waged a similar campaign to BTS's, G4U would absolutely have topped the chart each of the past 10 weeks with 400+ points each, and a formidable shot at OTR if they wanted to continue the effort that long. I could definitely see labels desiring that, but I’m not sure I see it as a very obtainable outcome. Dua and Olivia certainly have huge fanbases, but how many people in those fanbases would be willing to buy multiple copies of a song for weeks while simultaneously setting their streaming playlists to maximize plays of that song? A lot of their numbers are from people who simply enjoy the music and don’t care at all about charts. Only a small subsection of their numbers are from the kind of rabid stan that would go to extreme lengths to help game the system. That kind of movement would require a massive overhaul of fanbase culture and is asking for a level of fan commitment that I can only imagine a small group of artists actually obtaining. The BTS fanbase isn’t just large; they’re passionate. I mean you could go to an NFL tweet and find some fan responding with a BTS gif to try to get them trending. That level of passion and devotion isn’t easy to inspire. Most people simply don’t and never will care enough. I could be totally wrong in the long run, but I’ll have to see it to believe it.
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Pat the Cat
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Post by Pat the Cat on Aug 4, 2021 15:27:26 GMT -5
The other labels care, but their desired remedy isn't to change the rules for the Hot 100. What they want is to figure out how to stimulate their own artists developing comparable "armies" and doing the same behavior. It'd be an arms race that neutralizes the advantage all around, but with the bonus to the labels of VASTLY increased digital sales. And in theory, it could work. Album units, radio, and streaming numbers suggest that BTS has an impressive fan base, but not necessarily as large as Western artists like Dua or Olivia. If Olivia's fans had waged a similar campaign to BTS's, G4U would absolutely have topped the chart each of the past 10 weeks with 400+ points each, and a formidable shot at OTR if they wanted to continue the effort that long. I could definitely see labels desiring that, but I’m not sure I see it as a very obtainable outcome. Dua and Olivia certainly have huge fanbases, but how many people in those fanbases would be willing to buy multiple copies of a song for weeks while simultaneously setting their streaming playlists to maximize plays of that song? A lot of their numbers are from people who simply enjoy the music and don’t care at all about charts. Only a small subsection of their numbers are from the kind of rabid stan that would go to extreme lengths to help game the system. That kind of movement would require a massive overhaul of fanbase culture and is asking for a level of fan commitment that I can only imagine a small group of artists actually obtaining. The BTS fanbase isn’t just large; they’re passionate. I mean you could go to an NFL tweet and find some fan responding with a BTS gif to try to get them trending. That level of passion and devotion isn’t easy to inspire. Most people simply don’t and never will care enough. I could be totally wrong in the long run, but I’ll have to see it to believe it. I'd never have believed that level of devotion on a large scale was credible either, until BTS. But now that BTS has blazed that trail, labels would likely be much more keen on sending their own artists down it, rather than try to blow it up. The million dollar question is: WHY do BTS' fans act like this, when other huge artists like Bieber and Gaga have never enjoyed such fanaticism? Even if it was just momentum that originated in SK and went worldwide along with BTS, now that the cat is out of the bag, can this devotion be homegrown for Western artists? If the labels convince themselves the answer is "no", then the pressure on Billboard will amplify considerably. But until then, I think they are just focused on taking notes and studying the band's history.
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aussie1
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Post by aussie1 on Aug 5, 2021 4:19:15 GMT -5
Oh brother how have the callouts not totally killed this yet.
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Post by fearlessarrow on Aug 5, 2021 6:08:52 GMT -5
POP: 7 6 BTS Butter 10000 9681 319 26.766
+45 Spins +77 Bullet +0.122 Audience
HOT AC: 15 14 BTS Butter 2440 2353 87 7.935
+17 Spins +28 Bullet +0.045 Audience
AC: 32 32 BTS Butter 50 49 1 0.112
+1 Spin = Bullet = Audience
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Post by fearlessarrow on Aug 6, 2021 6:11:36 GMT -5
POP: 6 7 BTS Butter 10026 9682 344 26.899
+26 Spins +25 Bullet +0.133 Audience
HOT AC: 15 14 BTS Butter 2459 2355 104 8.022
+19 Spins +17 Bullet +0.087 Audience
AC: 32 32 BTS Butter 51 48 3 0.112
+1 Spin +2 Bullet = Audience
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Post by fearlessarrow on Aug 7, 2021 5:19:03 GMT -5
POP: 6 7 BTS Butter 10021 9735 286 26.803
-5 Spins -58 Bullet -0.096 Audience
HOT AC: 15 14 BTS Butter 2452 2369 83 8.119
-7 Spins -21 Bullet +0.097 Audience
AC: 34 30 BTS Butter 54 45 9 0.116
+3 Spins +6 Bullet +0.004 Audience
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