Billboard Hot 100: 11/06/2021

[sheardbeard]

Does anyone foresee “Cold Heart” leaping into the top 10 this week (11/06/2021)? The single AND the album track are both in the iTunes top 10 right now… plus the increase in streams thanks to the album release… plus the increase in radio…

EDIT: I know I post about “Cold Heart” a lot - I’m less a fan of the actual song itself (it’s fine) than I am fascinated with Elton John’s career Hot 100 chart longevity.

[firefox]

Her team should send this on radio right now.

[Baby Yoda Hot100Fan]

Oct 24, 2021 17:30:51 GMT -5 kindofbiased said:

I feel like Easy On Me started off so huge that once it got to any normal level of popularity it would look like it was failing when it's really not? Personally I'm not worried about it at all especially when it's definitely got more boosts coming with that live performance + the album next month (plus any other gigs she does with it in the future like SNL or something)

Don't forget her One Night Only TV special that's coming out in exactly three weeks.

[fridayteenage]

yt us (2 days)
1 +2 Lil Nas X - INDUSTRY BABY (feat. Jack Harlow)
2,526,875
2 = Nardo Wick - Who Want Smoke?? (feat. G Herbo, Lil Durk & 21 Savage)
2,393,630
3 +6 J Balvin - Ten Cuidado (Pokémon 25 Version)
2,043,758


yt ww
1 +2 SEVENTEEN (세븐틴) 'Rock with you' Official MV
5,764,936
2 = DJ Snake, Ozuna, Megan Thee Stallion, LISA of BLACKPINK - SG (Official Music Video)
5,684,027
3 +1 LISA - 'MONEY' EXCLUSIVE PERFORMANCE VIDEO
4,200,443

[lazer]

I gotta say that Easy On Me was not a good choice for a lead single. It might've been a decent album track but it doesn't feel like a grand opening for Adele.

[GP]

Oct 24, 2021 16:49:44 GMT -5 kimberly said:

I think when 20 million people listen to your song on its first full day, it's going to be hard to keep that momentum. Unlike those other examples, it was clear from the beginning that "Easy On Me" wouldn't "stabilize" where it started. It was destined to lose steam.

I will say that her share of US streams is weaker than expected, but I imagine this might be a result of her numbers not translating well into the streaming era. I'd think her fans stream less music in general compared to acts like Ariana Grande, Drake, Justin Bieber etc. In the sales era, all listeners were equal. Now, there is a difference between someone that streams a song 10 times a day vs. 2 times in a week, and the discrepancy does actually impact where songs end up on the charts.

"Easy on Me" will likely end up with 3-5 weeks at #1, which is 3-5 times better than what Ariana, Drake, & Taylor have done with their most recent comebacks. She'll be fine.

Yeah cause it will be replaced by Ed's song in his album week and then she'll go #1 with her second single again. I think she's going for more of an era than one earth-shattering lead single

[GP]

Oct 24, 2021 20:22:02 GMT -5 lazer said:

I gotta say that Easy On Me was not a good choice for a lead-single. It might've been a decent album track but it doesn't feel like a grand opening for Adele.

I think in the end it's fine, it was the song she wanted out first and the one that meant the most for her.

[Baby Yoda Hot100Fan]

Ed Sheeran tested positive for Covid-19. He is supposed to be the musical guest for SNL in two Saturdays.

[atg]

Oct 24, 2021 20:22:02 GMT -5 lazer said:

I gotta say that Easy On Me was not a good choice for a lead single. It might've been a decent album track but it doesn't feel like a grand opening for Adele.

Hello wasn’t even that special either but that was the first time she did that whole comeback after a long time thing and what she released before then was of course the superstar 21 era. I felt like EOM just suffered from meeting the expectation gauge a little too much as the formula was about the exact same as Hello’s marketing strategy, but this time around its just that EOM has streaming as a majority compared to when the former had an equal balance of both streaming and sales when it still mattered to the general basis of billboard, and also not to mention radio was a lot higher back then as well.

[kindofbiased]

I’ll be honest I don’t think hits are a priority for Adele anymore and especially not for this album cycle. She said in an interview recently (I think for Vogue but idk) that while 21 was a very personal album for her, it kinda became an album for everyone, while 30 is an album she wants to stay hers. I don’t think she’s too worried abt Easy On Me resonating in the same way a Hello or a Someone Like You did just because of where it came from. Obviously she’s promoting it so she’s gotta care a little bit but I doubt she’s gonna be scrambling if it “only” spends 5 weeks at #1

[JukeboxJacob]

My concern for Adele is that supposedly the whole album is like this. Adele: "People certainly aren't waiting for a club banger from me. I'm gonna give people what it is they've been missing while I've been away." She even sounds a bit defensive in this quote. We're not saying she HAS to do something different, but I think lots of people were kinda hoping she'd mix up her sound/style on at least a few tracks. Like I said before, if the whole album is slow-medium paced ballads, I don't see it succeeding in today's rhythm-focused, trap-favoring music environment. This is not me commenting on the QUALITY of the album as I'm sure it's great, but rather my concern for its potential lack of success.

[85la]

It could be that she simply just waited too long and that her image has faded from the public consciousness and/or they have moved on from her. It's only her fourth album, but you cannot wait 4-6 years between albums and expect to have the same outcomes as someone who would have released 4 albums in a much shorter span.

[85la]

Oct 24, 2021 21:39:05 GMT -5 kindofbiased said:

I’ll be honest I don’t think hits are a priority for Adele anymore and especially not for this album cycle. She said in an interview recently (I think for Vogue but idk) that while 21 was a very personal album for her, it kinda became an album for everyone, while 30 is an album she wants to stay hers. I don’t think she’s too worried abt Easy On Me resonating in the same way a Hello or a Someone Like You did just because of where it came from. Obviously she’s promoting it so she’s gotta care a little bit but I doubt she’s gonna be scrambling if it “only” spends 5 weeks at #1

Even if this is true, I'd think her label would greatly beg to differ.

[iamsorare]

Resurrection

[Mayman]

Oct 24, 2021 22:05:21 GMT -5 iamsorare said:

Resurrection

I hope it's not too late for You Right to somehow sneak in a top 10 peak. Hopefully streaming can keep increasing.

[Ｓｏｕｎｄｃｌ🕤ｃｋ]

Oct 24, 2021 21:44:26 GMT -5 85la said:

It could be that she simply just waited too long and that her image has faded from the public consciousness and/or they have moved on from her. It's only her fourth album, but you cannot wait 4-6 years between albums and expect to have the same outcomes as someone who would have released 4 albums in a much shorter span.

yeah, that's why she broke the daily and weekly Spotify records, was the most streamed artist and gained more than 20 million monthly listeners in the last 10 days on Spotify, "25" and "21" re-entered the top 10 in the UK and top 30 in the US. 
Also, if we look at the kworb's charts, she's the most consumed artist in the world right now (itunes, yt, spotify, apple), and all that because she released a new song.

[Rose "Payola" Nylund]

I mean, Adele isn’t going to be queen of massive hits forever. If it wasn’t this era, it’ll be the next one or the one after. It’s been ten years since her domination began. Very few can maintain that, whether they continuously release album after album or take breaks between them. Anyone thinking it would continue forever was deluding themselves.
At the same time, the song is already a massive immediate single. Of course it’s going to drop in its second week and of course people are going to not listen to it with the same intensity and repetition after the first few days. I listened to it more in the first 24 hours than I have in the time since. I’m not over it though. I’m pacing myself so that I’m not sick of it when the album comes.
I also don’t think people even necessarily want something upbeat or dancey from her either, no matter how much a few people on here say so. I think Adele has the perfect scenario set out for her music. Maybe she’s explore at some point but I also think the second she starts doing random EDM collabs is the point when her music as The Adele will feel less significant and rare.

[Angel]

Oct 24, 2021 21:39:59 GMT -5 JukeboxJacob said:

My concern for Adele is that supposedly the whole album is like this. Adele: "People certainly aren't waiting for a club banger from me. I'm gonna give people what it is they've been missing while I've been away." She even sounds a bit defensive in this quote. We're not saying she HAS to do something different, but I think lots of people were kinda hoping she'd mix up her sound/style on at least a few tracks. Like I said before, if the whole album is slow-medium paced ballads, I don't see it succeeding in today's rhythm-focused, trap-favoring music environment. This is not me commenting on the QUALITY of the album as I'm sure it's great, but rather my concern for its potential lack of success.

It was reported in Vogue (UK, maybe US too) that one song is Goldfrapp flavoured and the closer is a seven-minute long epic so I think assuming anything based on Easy On Me is misguided, just my opinion though. 


"She plays me another mystery song. “Self-destruction,” she mouths, as the AirPods go in. Again, she won’t reveal the name, but it’s the most non-Adele sound yet – shades of Goldfrapp, her voice sampled and resampled over a hypnotic beat. It smells like a hit. “Oh, that is destruction,” she says."



"She wants to play me a last song, the seven-minute opus that concludes the new album. It’s a knockout. A string-swirling, Garland-invoking, jazzy, campy, swooning delight, packed with world-weary end-of-the-show reflection, and featuring a vocal for the ages. She watches happily as I beam my way through listening to it. Breakfast at Tiffany’s was playing on the television in the studio when she recorded it, and she says it’s the end song the movie should have had. But it’s also the coda on her recent chapter."

[iHype.]

Yeah, I think Adele is actually an artist that people have boxed into literally one facet of what they expect when it comes to her and she can get away with not evolving much or departing from her signature sound…. It is pretty similar to Celine.

There is no question people were awaiting her return hence the huge impact. This song just isn’t an instant return nor stands out for many people which is why it is running out of pace quicker than expected.

I think her label will probably try to push a new single by album time rather than push more new life into this. She’ll obviously still perform this on that special & if she does SNL (since performers usually do two songs)… but I think when the album drops they’ll be pushing another song mainly on streaming playlists and will be sending it out to radio.This truly reminds me of ”Look What You Made Me Do”. It’ll probably feel tired in a month or two, especially with the record instant radio power rotation. It reintroduced her but other than that there’s really nowhere else to go with it.

[dremolus - solarpunk]

Oct 23, 2021 6:07:33 GMT -5 thegreatdivine said:

So, has anyone listened to the Majid Jordan album? And if so, what are you thoughts?

First impressions: it's ayt. Nothing amazing imo and Summer Rain and Waves of Blue are my faves songs so far but it's enjoyable as a chill R&B album. I think this could've dropped in the summer and been a sleeper hit the same way Daniel Caesar's album was in 2017.

[atg]

Oct 24, 2021 23:49:52 GMT -5 dremolus - solarpunk said:

Oct 23, 2021 6:07:33 GMT -5 thegreatdivine said:

So, has anyone listened to the Majid Jordan album? And if so, what are you thoughts?

First impressions: it's ayt. Nothing amazing imo and Summer Rain and Waves of Blue are my faves songs so far but it's enjoyable as a chill R&B album. I think this could've dropped in the summer and been a sleeper hit the same way Daniel Caesar's album was in 2017.

Stars Align is something else however. If Drake sounded like this on CLB i would literally play nothing but that over and over. The beat has a dreamy, chilled back aesthetic to it, and the way Majid just slides in on his verse was amazing. I’m definitely not afraid to say that this might be the best thing Drake has been on this year, by far.

[frenchuser]

Oct 24, 2021 8:09:30 GMT -5 jdanton2 said:

Monster Mash is the highest Halloween song on itunes at #28 and is discounted for the first time i think. Ghostbusters is #55 , This Is Halloween is #60 (also discounted),Thriller is #65, Somebody's Watching Me is #75 (also discounted).

I will never understand Jive Records for not making Britney Spears' "Scary" available on streaming platforms. It's the perfect song for Halloween and produced by an A-list producer (Fraser T. Smith)

[iamsorare]

Oct 24, 2021 20:49:44 GMT -5 Baby Yoda Hot100Fan said:

Ed Sheeran tested positive for Covid-19. He is supposed to be the musical guest for SNL in two Saturdays.

he can still be a musical guest..most people nowadays just stay in quarantine for 9-10 days ... he has plenty of time

[joshtheking]

I already knew this Adele discourse would happen when people started setting unbelievably high expectations for her and the second she stoops slightly below it's an "underperformance", completely disregarding the amount of records she's broken lol

[dremolus - solarpunk]

In regards to Ed Sheeran and SNL, it seems that he'll be choosing to do a recorded performance from his home.

[thegreatdivine]

Oct 25, 2021 4:29:52 GMT -5 joshtheking said:

I already knew this Adele discourse would happen when people started setting unbelievably high expectations for her and the second she stoops slightly below it's an "underperformance", completely disregarding the amount of records she's broken lol

I think it's unfair but that's what happens when you're that famous and successful as an artist. Lord knows Taylor Swift and Drake have gotten their own fair share of debates about the commercial viability of their careers over the years despite still being two of the most successful acts of their generation.

If you think the Adele conversation is bad, wait till Olivia Rodrigo's next album era to see the conversation if she doesn't match/surpass the success of the SOUR era.

[phieaglesfan712]

Oct 24, 2021 20:28:11 GMT -5 GP said:

Oct 24, 2021 16:49:44 GMT -5 kimberly said:

I think when 20 million people listen to your song on its first full day, it's going to be hard to keep that momentum. Unlike those other examples, it was clear from the beginning that "Easy On Me" wouldn't "stabilize" where it started. It was destined to lose steam.

I will say that her share of US streams is weaker than expected, but I imagine this might be a result of her numbers not translating well into the streaming era. I'd think her fans stream less music in general compared to acts like Ariana Grande, Drake, Justin Bieber etc. In the sales era, all listeners were equal. Now, there is a difference between someone that streams a song 10 times a day vs. 2 times in a week, and the discrepancy does actually impact where songs end up on the charts.

"Easy on Me" will likely end up with 3-5 weeks at #1, which is 3-5 times better than what Ariana, Drake, & Taylor have done with their most recent comebacks. She'll be fine.

Yeah cause it will be replaced by Ed's song in his album week and then she'll go #1 with her second single again. I think she's going for more of an era than one earth-shattering lead single

If Ed goes to #1 next week, do you think it will be Shivers or a new track from the album?

[mms82]

Oct 25, 2021 7:43:09 GMT -5 phieaglesfan712 said:

Oct 24, 2021 20:28:11 GMT -5 GP said:

Yeah cause it will be replaced by Ed's song in his album week and then she'll go #1 with her second single again. I think she's going for more of an era than one earth-shattering lead single

If Ed goes to #1 next week, do you think it will be Shivers or a new track from the album?

Bad Habits? It’s currently still with a lead

[phieaglesfan712]

Oct 25, 2021 7:49:10 GMT -5 mms82 said:

Oct 25, 2021 7:43:09 GMT -5 phieaglesfan712 said:

If Ed goes to #1 next week, do you think it will be Shivers or a new track from the album?

Bad Habits? It’s currently still with a lead

I don't think there's much room for growth with Bad Habits. It's been out for 4 months now and has peaked on radio. I'm not even sure if a new remix would move the needle with this song. Quite frankly, I think Ed's team messed up the promotion of Shivers. They should have moved on completely from BH when Shivers was released, and I think Shivers would have had a better chance at #1 on album release week. But who knows, there might be a Peaches on Ed's album.

[spiritboy]

Adele will be fine. She'll sell albums which is more important than hit singles.