raylatch98
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Post by raylatch98 on May 3, 2023 6:20:17 GMT -5
Honestly if "Out Of That Truck" wasn't released and showing clear signs of connecting and looking to be her biggest solo song since "Southbound" I wouldn't have an issue with keeping with this, even though I still think this song is probably a lost cause. But this song at best is gonna be another "Love Wins" or "Drinking Alone" situation where it peaks in the Top 15/10 and is forgotten by the general public within the year outside of the Carrie Underwood stans where as OOTT is showing signs of actually being a hit.
I get that Carrie Underwood doesn't need radio and is embracing legacy act more and more it feels like, but it is so frustrating to see her and her team drop the ball promo and single wise this era as it feels like this era from the jump has been a total misfire.
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Deleted
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Post by Deleted on May 3, 2023 12:52:59 GMT -5
Honestly if "Out Of That Truck" wasn't released and showing clear signs of connecting and looking to be her biggest solo song since "Southbound" I wouldn't have an issue with keeping with this, even though I still think this song is probably a lost cause. But this song at best is gonna be another "Love Wins" or "Drinking Alone" situation where it peaks in the Top 15/10 and is forgotten by the general public within the year outside of the Carrie Underwood stans where as OOTT is showing signs of actually being a hit. I get that Carrie Underwood doesn't need radio and is embracing legacy act more and more it feels like, but it is so frustrating to see her and her team drop the ball promo and single wise this era as it feels like this era from the jump has been a total misfire. I completely agree with you, Ray. It is so frustrating because OOTT is actually connecting and instead of Team CU/UMG capitalizing on that potential, they’re just squandering the potential for Carrie to have a genuine hit.
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daddy
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Post by daddy on May 3, 2023 17:25:34 GMT -5
I agree as well. Really not a smart business decision when you weigh the advantages/disadvantages of each option.
In the frustrating circumstance they’re aiming for a top 10 before moving on, any guesses to how long that might be after analysing the chart?
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.indulgecountry
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Post by .indulgecountry on May 3, 2023 17:37:02 GMT -5
I agree as well. Really not a smart business decision when you weigh the advantages/disadvantages of each option. In the frustrating circumstance they’re aiming for a top 10 before moving on, any guesses to how long that might be after analysing the chart? It has taken 26 weeks for it to accumulate just under 8 million in audience on BB. The current #10 song on that chart ("It Matters to Her" by Scotty McCreery) has about 10 million audience impressions more than she currently has (~17.5), so assuming it continues at the pace that its been climbing at, it would take upwards of another 26 weeks. That said, now that it's in the top 20, we can assume that maybe it'll start to be converted a little bit faster. Still, assuming that country radio allows it to gain at least 1 million in audience per week (highly unlikely), then it would still take a minimum of 10 weeks -- or nearly 3 months -- to have an opportunity at reaching the top 10. So, optimistically "Hate My Heart" will be climbing until like late July/early August if they intend on keeping it alive that long (if they even can). So, yeah, not a smart move to make at this point imo. She may not even stay in the top 20 since it looks like Thomas Rhett and Jelly Roll are poised to pass her within the next 1-2 weeks. Just cut the cord and bring on "Out of That Truck."
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Deleted
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Post by Deleted on May 5, 2023 14:43:11 GMT -5
Despite HMH poised to be #18 on mediabase this week, it has fallen to #22 on billboard this week, and will likely be passed by at least another song next week. Radio just isn’t giving this the conversions it needs to make it any higher, and I wish UMG would give up on it already.
It isn’t going to go anywhere. Can we just drop it and move on to OOTT already, which is actually connecting and showing potential to be a first-in a long time solo hit?
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taylor
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Post by taylor on May 5, 2023 17:27:19 GMT -5
They’re willfully obtuse if she drops out of the Top 20 as soon as she made it there and they continue to ignore the writing on the wall.
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Post by Carriefan1190 on May 6, 2023 18:26:29 GMT -5
This song made top 20. Just let it go now. It’s been on the charts 27 weeks now. Clearly it’s not connecting. Dump this and push out OOTT asap.
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countryfan43
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Post by countryfan43 on May 6, 2023 22:42:47 GMT -5
I feel like people are overreacting just a little about this. I agree they should switch singles but this still has lots of time left and could probably make the top 5-10 in the end so I think the risk of changing singles might not be good unless they put out ads for max spins and try for the top 15 now before her other music dies down.
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.indulgecountry
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Post by .indulgecountry on May 6, 2023 23:21:17 GMT -5
I feel like people are overreacting just a little about this. I agree they should switch singles but this still has lots of time left and could probably make the top 5-10 in the end so I think the risk of changing singles might not be good unless they put out ads for max spins and try for the top 15 now before her other music dies down. People are wanting them to move on because she finally has a song that's connecting and showing potential of being a big hit, and this may make the top 5 or 10, but it'll need another 3-5 months to do so and it's clearly not connecting so what is the point in riding it out that far when it's going to be totally forgotten after it peaks? Ordinarily I'd say, sure, yeah, let it keep climbing, but since "Out of That Truck" randomly got dropped as a standalone during the era and it actually got people's attention, it seems just pointless to let it go to waste and all that hype just evaporate.
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dwindeezy
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Post by dwindeezy on May 12, 2023 1:16:28 GMT -5
IMO they definitely shouldn’t push this to the top 10 but it’s close enough to the top 15 where I feel they should get that top 15 peak to not break that streak (if she hasn’t already lol) and then move on. I feel like OOTT isn’t really known to the GP yet so it’s not like if they decided to push it next it would be burnt out with GP or radio listeners. Somethings that frustrated me with her single performances lately are it’s streams and OOTT will definitely have a solid foundation to build upon if it’s sent to radio and that airplay plus additional editorial playlist could lead to a stronger commercial performance.
She also hasn’t performed this televised so they still have that in their pocket to “relaunch” it (along with a deluxe album if there where they’re headed) if it does get a radio push.
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raylatch98
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Post by raylatch98 on May 12, 2023 6:51:57 GMT -5
IMO they definitely shouldn’t push this to the top 10 but it’s close enough to the top 15 where I feel they should get that top 15 peak to not break that streak (if she hasn’t already lol) and then move on. I feel like OOTT isn’t really known to the GP yet so it’s not like if they decided to push it next it would be burnt out with GP or radio listeners. Somethings that frustrated me with her single performances lately are it’s streams and OOTT will definitely have a solid foundation to build upon if it’s sent to radio and that airplay plus additional editorial playlist could lead to a stronger commercial performance. She also hasn’t performed this televised so they still have that in their pocket to “relaunch” it (along with a deluxe album if there where they’re headed) if it does get a radio push. I feel like it's gonna be a constant "Oh they are close enough to Top 15/10 to keep pushing this" when who outside of the Internet nerds and Carrie fans even know/care about this streak. Like seriously this song just screams zero longevity at all just like we are seeing with Brett Young's last single so I don't see the point aiming for a Top 15 peak on Mediabase when this will be forgotten of so quickly.
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zdm1998
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Post by zdm1998 on May 12, 2023 7:40:22 GMT -5
I think they'll just push HMH till it won't go anymore then just go with the Cody duet. I guess there probably wouldn't be enough time if they dropped HMH and pushed OOTT for it to peak before the Cody duet.
I kinda just want this era to be over for her. It's been a hot mess from the single choices to the promo, which really sucks because she had some good material on the album that I think could've done a lot better than the singles she gave us.
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Post by Carriefan1190 on May 12, 2023 16:36:09 GMT -5
I will say it, but I think her moving to Capitol was a massive mistake. They’ve bungled single choices from the last 2 albums and D&R bombed sales wise. This era should end and she needs to get another album done. She’s been taking too long between eras and unfortunately, at 40, she doesn’t have time on her side when it comes to radio. She might be able to manage 1 or 2 more hits and then it’s legacy act.
Dump HMH and move on to something else.
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Deleted
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Post by Deleted on May 12, 2023 16:52:24 GMT -5
I will say it, but I think her moving to Capitol was a massive mistake. They’ve bungled single choices from the last 2 albums and D&R bombed sales wise. This era should end and she needs to get another album done. She’s been taking too long between eras and unfortunately, at 40, she doesn’t have time on her side when it comes to radio. She might be able to manage 1 or 2 more hits and then it’s legacy act. Dump HMH and move on to something else. I think UMG lets Carrie pick single choices. But at some point, I think they should have a bit more control.
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zdm1998
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Post by zdm1998 on May 17, 2023 5:04:47 GMT -5
Based on todays update there’s a possibility this has been dropped.
Heres hoping they send out “Truck” as a single. Must say that nearly 20 years into her career, for her lowest peaking single to still be a top 20 hit, is pretty impressive for a female in the genre.
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Deleted
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Post by Deleted on May 17, 2023 13:00:42 GMT -5
I would be more than happy if this was finally done. It’s been clear for months that it was not going to go any higher. For Carrie’s lowest peaking single to only be #18, isn’t that bad, especially when many big names (male and female) have had way lower.
I’d love if they’d move on to OOTT, or even a third single, but I think it’s unlikely. At this rate, the era is probably over now and the next single will just be the Cody Johnson duet
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Post by tigerman2022 on May 17, 2023 13:10:28 GMT -5
Have they announced when the Cody Johnson duet will be released? I still think, with Carrie's Sirius XM station coming up and her residency ramping back up, she should have something musically going on. Assuming there is no new music on the horizon, it doesn't do any damage really to put something out there, whether it's' OOTT or even Burn. I love Burn more, but at this point, I'd say go with OOTT.
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Deleted
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Post by Deleted on May 18, 2023 14:31:19 GMT -5
HMH had another bad day today, down another 90 spins and 200K. Definitely seems the end is finally near. Disappointing as many of us pointed out months ago it wasn't going higher than #20, and the label could have moved on much earlier than this. Because of the time wasted on this single, it's unlikely we get a third single or OOTT
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fearlessarrow
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Post by fearlessarrow on May 19, 2023 10:01:01 GMT -5
I know it was moving steadily then hit a speed bump around the #20-25 range but I thought it had hit another stride recently when it made it into the top 20 and went all the way up to #18 and now this? I thought a HARDY-penned song would do the trick and get Carrie back into the top 10 but I guess not. In the grand scheme of things given how long the chart run had been taking I don't know if "Hate My Heart" hitting the top 10 or even going all the way to #1 would've done much but it would've been nice.
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raylatch98
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Post by raylatch98 on May 19, 2023 10:13:12 GMT -5
This song just had no buzz and infrequent good callout scores which doomed it. I do think that random week where it moved to #18 on Mediabase was a total fluke and could have been a mini push.
I am not shocked this stalled into a Top 20 peak as even when it was announced it was one of the songs on the album I genuinely forgot existed. I am just annoyed that there's a decent chance "Out Of That Truck" may not see radio regardless. I hope I am wrong, but I fear they waited too long or are gonna go all in on the rumored Cody Johnson duet whenever that is released.
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sabre14
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Post by sabre14 on May 19, 2023 11:20:42 GMT -5
This is the first country format single of Carrie's to miss the top 10.
"Love Wins" (#10) and "Drinking Alone" (#9) both got to the top 10 on Mediabase.
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Post by countryman87 on May 19, 2023 13:58:37 GMT -5
This went recurrent on Billboard this week.
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Post by Elusive Chanteuse on May 19, 2023 16:18:22 GMT -5
I’m glad they finally realized this wasn’t going to go any further and pulled it instead of continuing to hold on.
Now the question lies, are they going to push Out Of That Truck or wait in favor of the Cody Johnson duet that’s supposedly coming?
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Post by countryman87 on May 19, 2023 16:58:42 GMT -5
I’m glad they finally realized this wasn’t going to go any further and pulled it instead of continuing to hold on. Now the question lies, are they going to push Out Of That Truck or wait in favor of the Cody Johnson duet that’s supposedly coming? I would go with Out Of That Truck now. Given the way superstars like Morgan Wallen and Luke Combs are doing with their music, they could go ahead with OOTT and release the Cody duet too and let both climb the charts.
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taylor
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Post by taylor on May 19, 2023 17:59:37 GMT -5
^^ I have no doubt that in that situation, country radio would play its old tricks with the Cody duet and end up shafting OOTT for it right as the former is about to make it to the summit, much like they did with Miranda Lambert when she had both “Settling Down” and “Drunk (And I Don’t Wanna Go Home)” charting at the same time.
I would absolutely love to see it though. Carrie Underwood having two songs charting at once on country radio would be so iconic.
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countryfan43
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Post by countryfan43 on May 20, 2023 13:17:32 GMT -5
It’s worth noting that Kbeq in Kansas City is beginning to play Out of that truck so it might be the next single however they have played songs that aren’t singles before so it’s not certain.
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.indulgecountry
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Post by .indulgecountry on May 20, 2023 13:24:05 GMT -5
If "Out of That Truck" doesn't see radio, it will be the dumbest decision Carrie/her team has made in her career thus far. It's an easy and obvious hit, at a time when she needs exactly that. The Cody Johnson duet can wait, or they can at least promote both at radio. Maybe the duet impacts OOTT from flying up the chart to #1, but even if it's another situation like Miranda Lambert had a couple years back, both singles were still successful regardless.
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Post by Carriefan1190 on May 20, 2023 17:23:53 GMT -5
Waiting for the Cody duet would be foolish imo. His last single “Human” is going on a year on the charts and just made top 10 this week. There is no guarantee that a Cody/Carrie duet would fly up the charts automatically anyway. I say release OOTT right away and let it smash, because not releasing it would be another blunder. We also don’t know for sure if the duet would for sure be the first single off the new album anyway. She needs something on the charts to stay relevant until the next era, especially with how badly this era was executed.
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desertfloods
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Post by desertfloods on May 20, 2023 18:00:06 GMT -5
Am I the only one not really rooting for OOTT to be released as single? Idk.. I feel like it's quite nice, but rather forgettable. I think Carrie needs a single with a much bigger buzz than that after such a disappointing era.
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zdm1998
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Post by zdm1998 on May 20, 2023 19:12:00 GMT -5
^ Think most peoples way of thinking is out of all of her singles released under UMG. That one has the most early promising signs of becoming a hit, due to how well it’s connecting. I don’t even recall “Southbound” having the amount of hyped OOTT has when it was still a non single.
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