xxzion72xx
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Post by xxzion72xx on Apr 9, 2012 20:17:07 GMT -5
Exclusive: Madonna "MDNA" Will Have Biggest Second Week Drop in Chart History www.forbes.com/sites/rogerfriedman/2012/04/09/madonna-mdna-will-have-biggest-second-week-drop-in-chart-history/Madonnaβs βMDNAβ album had the biggest second week drop in chart history last week, I am told. When all the numbers are in on Tuesday night, βMDNAβ will have fallen from number 1 by 88%βfrom 359,000 copies in its first week to roughly 46,000 the second week. Wow. The first weekβs sales, as I revealed exclusively (and then the New York Post lifted it from us), most of Madonnaβs first week sales were CDs that were included in the sale of concert tickets. That promotion artificially inflated Madonnaβs numbers, putting her first before Lionel Richie and his βTuskegeeβ album. In the second week, Richie fell only 47% and sold about 110,000 albumsβwhich is normal. βTuskegeeβ will now finish much higher than βMDNA.β I do think that all the people involved in the Madonna ticket-CD deal should apologize to Richie for denying him his rightful place at number 1, starting with Billboard and SoundScan. But Richieβs consolation is that he has a major hit, while βMDNAβ is a total dud. So far, βMDNAβ has not produced anything like a hit single either, no radio play or anything to provide organic promotion. But Madonnaβs concert tour with Live Nation will be a big hit, so itβs not like we have to worry about her financial situation. www.forbes.com/sites/rogerfriedman/2012/04/09/madonna-may-have-problems-with-the-new-president-of-malawi-she-fired-her-sister/www.forbes.com/sites/rogerfriedman/2012/04/03/madonna-mdna-will-be-number-1-in-us-but-maybe-not-really/Someone tell Roger Friedman to stop trying make himself feel better and make it sound like finishing 2nd best baby.....and put his article to the test!!!...you know , you know you got too!!!............
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Taylor.
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Post by Taylor. on Apr 9, 2012 20:26:00 GMT -5
I'm still not sure The Wanted can top 100K. Their online stanbase still isn't nearly as big as One Direction's and they could fall in the LMFAO / Jason DeRulo category as "single sellers". This is what I'm expecting to happen-- maybe a little more than those that you mentioned. Something like 60-70k is where I think they'll come in.
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HolidayGuy
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Post by HolidayGuy on Apr 9, 2012 21:50:21 GMT -5
Yah- Friedman's negativity toward Madonna is well-documented. While the album indeed will drop at least 85%-88%, there are no final numbers in- for shame that he writes as if he actually has a source who knows the final numbers. Recall that he also boated that Madge's album would come in behind Lionel Richie a couple of days after the release date. He really is a tool.
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microcuts
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Post by microcuts on Apr 9, 2012 22:02:35 GMT -5
I think it's odd how it's a popular thing to lambaste the Madonna album for having the concert ticket promotion, but I haven't seen one person suggest that the Lionel Richie album wouldn't have sold the same without the three dozen country stars that are all over it...
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HolidayGuy
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Post by HolidayGuy on Apr 9, 2012 22:05:29 GMT -5
^Billboard commented that a regular Richie studio album likely would not have sold as well as Tuskegee did- kinda a given, looking at his last studio album's numbers (95K to date).
RE The Wanted- it has a big hit, and with the timing of the album release, maybe it can top 100K. One Direction's album was released while the single still was making inroads.
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Post by closeyoureyes on Apr 9, 2012 22:25:22 GMT -5
The lovely, svelte, nubile, and all around dazzling Roger Friedman also said that Madonna wasn't going to make it to #1 last week. He LOATHES her. Oh well.
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Deleted
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Post by Deleted on Apr 9, 2012 22:29:03 GMT -5
A 'greatest hits' duets album - of course that would move more than an album of new material
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Post by closeyoureyes on Apr 9, 2012 22:35:55 GMT -5
A 'greatest hits' duets album - of course that would move more than an album of new material Country has always been a consistently huge seller over the years. Lionel worked hard to promote his album for weeks on end. Madonna didn't promote her album AT ALL, and her single bombed. It's not rocket science as to why Lionel is showing her up right now - and more power to him, he worked for it and he hasn't had a hit album in a long time. You all act as though Madonna should be selling like Katy Perry. She's not immune to bombing if the conditions are bad. Did we all forget American Life? I feel like people are giving her crap because they expected her to do amazingly off the back of no promo (and hte Super Bowl was 2 months ago, let's not get into that) and a flop song, and I can't for the life of me UNDERSTAND WHY.
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asg4
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Post by asg4 on Apr 10, 2012 2:30:08 GMT -5
I think it's odd how it's a popular thing to lambaste the Madonna album for having the concert ticket promotion, but I haven't seen one person suggest that the Lionel Richie album wouldn't have sold the same without the three dozen country stars that are all over it... I am sure if the next time a giveway happens and it effects the #1 it will cause alot of uproar or next time a 25cent deal effects the #1 Charts are already deeply corrupted and this just moves it to a new level of corruption
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Post by Devil Marlena Nylund on Apr 10, 2012 3:20:35 GMT -5
I think it's odd how it's a popular thing to lambaste the Madonna album for having the concert ticket promotion, but I haven't seen one person suggest that the Lionel Richie album wouldn't have sold the same without the three dozen country stars that are all over it... I don't get what's wrong with that at all. I mean sure, he wouldn't have sold as much without the other names but it's a given and credit is given where due. Look at Tony Bennett last year, Santana back in 1999. Duets are as old as pop music. Hell, Madonna herself relied on big current names for the lead off single for her last two albums. Would 4 Minutes or GMAYL have done as well without Justin or Nicki? I think this is an absolutely silly argument to come up with as to why someone shouldn't be having success. May as well isolate every recording artist from collaborating with anyone ever so we can establish who the true big sellers are.
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Deleted
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Post by Deleted on Apr 10, 2012 7:19:01 GMT -5
Nothing is wrong with it at all. This appears to be nothing more than a defense mechanism. Some perhaps feel picked on by how Madonna's first week sales add up and are just lashing ut.
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Envoirment
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Post by Envoirment on Apr 10, 2012 7:23:22 GMT -5
A 'greatest hits' duets album - of course that would move more than an album of new material Country has always been a consistently huge seller over the years. Lionel worked hard to promote his album for weeks on end. Madonna didn't promote her album AT ALL, and her single bombed. It's not rocket science as to why Lionel is showing her up right now - and more power to him, he worked for it and he hasn't had a hit album in a long time. You all act as though Madonna should be selling like Katy Perry. She's not immune to bombing if the conditions are bad. Did we all forget American Life? I feel like people are giving her crap because they expected her to do amazingly off the back of no promo (and hte Super Bowl was 2 months ago, let's not get into that) and a flop song, and I can't for the life of me UNDERSTAND WHY. The superbowl did help though, it lead to record-breaking pre-orders that contributed to her sales. Also, she is selling like Katy. Katy isn't a huge album seller (like Madonna currently) and needs hit after hit to sustain her sales, much like Madonna. I agree with all your other points though.
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HolidayGuy
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Post by HolidayGuy on Apr 10, 2012 7:27:45 GMT -5
Of course there's nothing wrong with doing country remakes of one's hits with superstar acts- it's a great marketing move, and it gets Lionel Richie to appeal to an audience he probably would not reach under normal circumstances. We've seen acts fare quite successfully with duets albums in the past. Not sure if any acts covered their own hits in a style different from their usual, but if not, that's notable for Richie.
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asg4
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Post by asg4 on Apr 10, 2012 7:41:53 GMT -5
Lionel exposed the country angle now everyone is rushing out to do country duets. I am sure in the next 6 months u will see many such tries. But Lionel always had connection to country in the 80s and kenny rogers. Pitbull better be worried
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HolidayGuy
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Post by HolidayGuy on Apr 10, 2012 7:50:11 GMT -5
Environment- it's relatively easy for Katy Perry to score hit after hit, being 27. For Madonna, the odds are stacked against her. So, in the long run, her new albums will not sell as much in the USA as Katy Perry's.
Other acts have done country duets albums, but they primarily were by names regarded as country acts (i.e. Anne Murray- who remade her old hits with duet partners in 2007). it's not that Lionel is the first to do a country duets album; rather is he the first to remake his hits in a genre that's not his usual one? (barring a couple of instances, his usual genre is pop/R&B)
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Deleted
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Post by Deleted on Apr 10, 2012 8:18:46 GMT -5
Lionel exposed the country angle now everyone is rushing out to do country duets. Like who?
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asg4
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Post by asg4 on Apr 10, 2012 8:27:11 GMT -5
Lionel exposed the country angle now everyone is rushing out to do country duets. Like who? I dont know but thats just speculation on my part but would u be surprised to see this happen
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Deleted
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Post by Deleted on Apr 10, 2012 8:33:26 GMT -5
It could happen
This album is a twist on a trend that has been in music for a few years now. Older stars reconnecting with audiences on a covers album (Rod Stewart, Barry Manilow, etc.)
Some are duets (Tony Bennett, Reba)
Some cover their own stuff
Lionel appears to be the first to do it in a different style
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Me. I Am l!nk!nfan815...
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Post by Me. I Am l!nk!nfan815... on Apr 10, 2012 8:57:40 GMT -5
A 'greatest hits' duets album - of course that would move more than an album of new material Country has always been a consistently huge seller over the years. Lionel worked hard to promote his album for weeks on end. Madonna didn't promote her album AT ALL, and her single bombed. It's not rocket science as to why Lionel is showing her up right now - and more power to him, he worked for it and he hasn't had a hit album in a long time. You all act as though Madonna should be selling like Katy Perry. She's not immune to bombing if the conditions are bad. Did we all forget American Life? I feel like people are giving her crap because they expected her to do amazingly off the back of no promo (and hte Super Bowl was 2 months ago, let's not get into that) and a flop song, and I can't for the life of me UNDERSTAND WHY. To say that she didn't promote her album AT ALL its ridiculous. The superbowl was a huge promo, not only the actual event itself but also the dozens upon dozens of articles and footage of media attention it got before AND after the half time show. They made her album available for pre-order to capitalize on the huge event. She's done 2 music videos already, which I don't know if you know, but that's promotion. She appeared in Ultra Music Festival, an event that that's hugely popular with over 100,000 people that attended and most importantly, people that love the kind of music she has on her CD. Also, there's the Smirnoff ad, that promotes her album, it's been airing non stop since her album release. Her perfume ad, that displays her music. Her concert ticket/promo convo thingy its also promotion, a huge one, as we know by now. Just cause she's not doing talk shows and things of that sort doesn't mean the album is not being promoted. There are countless artists who have done countless talk shows and still can't sell albums. It comes down to the music, either people love or they dont.
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Envoirment
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Post by Envoirment on Apr 10, 2012 9:11:59 GMT -5
Envoirment- it's relatively easy for Katy Perry to score hit after hit, being 27. For Madonna, the odds are stacked against her. So, in the long run, her new albums will not sell as much in the USA as Katy Perry's. I completely understand that. I was just comparing the way they sell records, not how many they sell.
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grandelf
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Post by grandelf on Apr 10, 2012 9:24:53 GMT -5
It comes down to the music, either people love or they dont. It's not as simple as that, because then you could say something like: "there are songs that are literally being shoved down everyone's throat with 100 million+ audience impressions while only ~1-4 million people went to iTunes to pay for them, it's obvious 90%+ of the people hate those tracks". Madonna and her music is not in the focus of those people who normally buy music, so her exposure in those areas is very limited and any promo she did and she did not do won't help. I agree with the rest of your post though, everyone who cares, knows that Madonna has a new album out. Hence why her manager knows any additional "regular" promo won't help so they are focusing on where the money's at.
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Post by Devil Marlena Nylund on Apr 10, 2012 9:32:36 GMT -5
That's the thing I feel most people here don't really understand. That promo is done not to get hits but to make money. With some artists, that int through the usual avenues of promo that most do. Madonna isn't likely to do the late-night circuit that will generate the same type of sales that a newcomer would by appearing on those types of shows. The promo has to match the artist and the likelihood it will result in something substantial in the end. Madonna is better off focusing on the tour in the end because that's where her main source of revenue comes from.
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Deleted
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Post by Deleted on Apr 10, 2012 9:43:33 GMT -5
Touring is the main source of revenue for most artists.
Relatively speaking, you don't make much from CDs
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xxzion72xx
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Post by xxzion72xx on Apr 10, 2012 10:24:57 GMT -5
The thing is ...MDNA is not even close too being over yet...once gang,bang,is released and the video ....you will see the album hold steady for the summer..this album got too many heavy hitters. y...congregations to niki for her album...and for Mr Friedman...you can sum it up any witch way you want...the damage is done...madonna has her 8th #1 album...and there nothing that can take that away.
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Post by areyoureadytojump on Apr 10, 2012 10:26:01 GMT -5
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spooky21
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Post by spooky21 on Apr 10, 2012 10:38:03 GMT -5
Country has always been a consistently huge seller over the years. Lionel worked hard to promote his album for weeks on end. Madonna didn't promote her album AT ALL, and her single bombed. It's not rocket science as to why Lionel is showing her up right now - and more power to him, he worked for it and he hasn't had a hit album in a long time. You all act as though Madonna should be selling like Katy Perry. She's not immune to bombing if the conditions are bad. Did we all forget American Life? I feel like people are giving her crap because they expected her to do amazingly off the back of no promo (and hte Super Bowl was 2 months ago, let's not get into that) and a flop song, and I can't for the life of me UNDERSTAND WHY. To say that she didn't promote her album AT ALL its ridiculous. The superbowl was a huge promo, not only the actual event itself but also the dozens upon dozens of articles and footage of media attention it got before AND after the half time show. They made her album available for pre-order to capitalize on the huge event. She's done 2 music videos already, which I don't know if you know, but that's promotion. She appeared in Ultra Music Festival, an event that that's hugely popular with over 100,000 people that attended and most importantly, people that love the kind of music she has on her CD. Also, there's the Smirnoff ad, that promotes her album, it's been airing non stop since her album release. Her perfume ad, that displays her music. Her concert ticket/promo convo thingy its also promotion, a huge one, as we know by now. Just cause she's not doing talk shows and things of that sort doesn't mean the album is not being promoted. There are countless artists who have done countless talk shows and still can't sell albums. It comes down to the music, either people love or they dont. Not to mention the print ads, including posters billboards and magazine ads plus internet ads. Heck, there is a ad for album that shows up on Pulse every now and then. Every international city i've been in over the past two months have been plastered with MDNA posters and billboards. Talk shows and personal appearances are not the only form of promotion and there are a lot of artists who promote like hell but can barely move albums. I'm talking about the Katy Perry's and Rihanna's of the world. The biggest pops stars of current do all the promo in the world yet they barely see the big impact. Beyonce was completely overexposed the last time and yet she's barely doing platinum. Promo is just one of the factors that contribute to an album's success but in Madonna's case, it sure wasn't the lack of it that is leading to the fizzle. People just aren't that interested in her latest and its obviously on the singles side as well, in both airplay and sales.
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Post by closeyoureyes on Apr 10, 2012 10:44:34 GMT -5
Country has always been a consistently huge seller over the years. Lionel worked hard to promote his album for weeks on end. Madonna didn't promote her album AT ALL, and her single bombed. It's not rocket science as to why Lionel is showing her up right now - and more power to him, he worked for it and he hasn't had a hit album in a long time. You all act as though Madonna should be selling like Katy Perry. She's not immune to bombing if the conditions are bad. Did we all forget American Life? I feel like people are giving her crap because they expected her to do amazingly off the back of no promo (and hte Super Bowl was 2 months ago, let's not get into that) and a flop song, and I can't for the life of me UNDERSTAND WHY. To say that she didn't promote her album AT ALL its ridiculous. The superbowl was a huge promo, not only the actual event itself but also the dozens upon dozens of articles and footage of media attention it got before AND after the half time show. They made her album available for pre-order to capitalize on the huge event. She's done 2 music videos already, which I don't know if you know, but that's promotion. She appeared in Ultra Music Festival, an event that that's hugely popular with over 100,000 people that attended and most importantly, people that love the kind of music she has on her CD. Also, there's the Smirnoff ad, that promotes her album, it's been airing non stop since her album release. Her perfume ad, that displays her music. Her concert ticket/promo convo thingy its also promotion, a huge one, as we know by now. Just cause she's not doing talk shows and things of that sort doesn't mean the album is not being promoted. There are countless artists who have done countless talk shows and still can't sell albums. It comes down to the music, either people love or they dont. Lol wut I mean do you really think all of that PROMOTION she has done equates to performing on American Idol, going on Ellen or Oprah, getting a GMA special or doing a bunch of magazine covers the way every othe megastar does? Let's get real here. What MDNA has had is good marketing - but most albums do. Yes the Super Bowl was great promotion, but I repeat- it was 2 months ago. She got massive pre orders for 3 days. Great. What came next to sustain that hype? Nothing. 2 singles that no one has heard, 2 great videos that would be great "promotion" if radio actually played the songs enough for people to seek out the video the way they would seek it out on iTunes (everyone and their mother makes music videos, since when has that been promotion? Are we just being pedantic for the sake of it now?) Smirnoff commercials that name drop MDNA - woo! Explain to me how that would motivate someone to buy an album by Madonna moreso than a hit single would. Good luck with that one. And don't even get me started on the ULTRA MUSIC FESTIVAL. Is that a joke? Showing up at a music festival to introduce a DJ who subsequently plays a barely recognizable version of your latest single for 2 minutes is promotion now? Gee I better let Bono know about this incredible opportunity - the Ultra Music Festival is THE spot to be if you wanna promote your album. No performing or anything, just introduce a DJ. You don't even need to let people know it's a remix of your song he's playing! Almost as good as a perfume or beer commercial. the only thing that has worked this era has been the Super Bowl and her ticket promotion which most of this forum dismissed as bullshit anyway. You can spin spin spin all you want- nothing compares to getting out there and promoting your music with your own self as the promotional tool. Lionel Richie is the perfect example and that's why he's doing so well. This guy was pretty much a hasbeen before now. Madonna doesnt promote anymore for god knows what reason, but it hasn't done her any favors commercially. Going on the road with her music is her passion now. But if this forum thinks that her 2nd week sales are such a SURPRISE, after everything I went over, then whatever, clearly you're not willing to cut Madonna the same slack you would for one of the other beloved mega stars on this board if they "promoted" their music the same way. What can you do?
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divasummer
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Post by divasummer on Apr 10, 2012 10:46:44 GMT -5
Madonna wouldn't even perform on the talk shows anyways. I never got the point of that. I guess they think it makes them look like bigger stars???? I think she should at least do SNL.
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HolidayGuy
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Post by HolidayGuy on Apr 10, 2012 10:48:04 GMT -5
Yes- there was some great marketing for this album, no doubt, but without traditional promo, there's only so much the non-traditional promo can do. We shouldn't be surprised by Madonna's lack of traditional promo, though- she's never been one to make the rounds regularly during release week for any of her albums, performing, all of that.
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Post by closeyoureyes on Apr 10, 2012 10:54:24 GMT -5
Oh and yes, GMAYL bombed, no one cared for it- worst thing that can happen to a Madonna album. Had she had a hit single and sold this way I'd agree with you. Look what happened with Hard Candy. 4 Minutes did jack for that album. It didn't sell the album. Hung Up didnt do gangbusters for COADF but that one single helped Confessions sell well over a million, and nothing else from that album performed well on the radio. NOTHING else. She peformed it on 2 award shows and did the talk show circuit hardcore for that album too.
Promotion may not work for Rihanna - but it works for veterans like Madonna, Lionel, Whitney.
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