Deleted
Joined: January 1970
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Post by Deleted on May 26, 2015 6:35:18 GMT -5
Country No.1 A Thousand Horses Smoke +2522 Miranda Lambert Little Red Wagon ??? Confused. That puts it somewhere in the top 30...?
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Post by 43dudleyvillas on May 26, 2015 8:17:01 GMT -5
Country No.1 A Thousand Horses Smoke +2522 Miranda Lambert Little Red Wagon ??? Confused. That puts it somewhere in the top 30...? I believe the +2522 translates to a 252K gain in audience. It's only on Monday mornings that Real Time Tracker results are based on spins, right? Odds are that "Little Red Wagon" was the beneficiary of some special Memorial Day syndicated programming, and that it stands out as greatest gainer because unlike the other songs in the same program, it had fallen out of those stations' playlists. I know that there was a bit of a gap between "Somethin' Bad" and "Little Red Wagon", and I know that the chart is jam-packed with seemingly every A, B, and C list artist that there is, but having another gap between singles makes no sense to me. This is Miranda Lambert...she doesn't have to worry about moving up the chart slowly anymore. ... It's just bizarre the way Sony is handling this era. I can't think of any other currently-charting artist that has had such a poorly-handled era recently. I realize RCA is in the process of launching Old Dominion, and they've also got a new Chris Young single and a new Jake Owen single on the way, but that's nothing that they can't handle. My guess is that maybe it has something to do with the departure of Gary Overton...Sony just doesn't seem to be firing on all cylinders right now. All good points here (including the part that I didn't quote), and I do agree that the single release schedule from Platinum has been bizarre. As for the explanation, though, I'm having a hard time imagining that Gary Overton's departure was the reason unless he was personally overseeing the radio promotion of only Miranda's singles (I don't believe that he was, but if he were, that would be a story unto itself). Moreover, as you pointed out, there was a long gap between "Somethin' Bad" going recurrent and "Little Red Wagon"'s release, and that happened under Overton's watch. I'm more inclined to wonder if this is all a reflection of Sony Nashville adhering to a strict and inflexible schedule when it comes to single releases. We've already seen a certain degree of inflexibility when it comes to peak week promotion -- rather than reading the charts and adjusting its radio promotion schedule to maximize a single's chances of reaching #1 on both charts, Sony Nashville has shown a tendency to pick a peak week in advance and try to eke out a #1 peak somehow somewhere (and it has failed more than once this year -- Carrie's "Something in the Water" was a major bungle job by the label's radio promotion team of its biggest hit this year, and the Chris Young "Lonely Eyes" push was also a screw up of a comparable nature, if not quite the same degree). Perhaps RCA Nashville thought that "Little Red Wagon" would get some additional momentum from the ACMs and survive at least a month longer (the typical Miranda single runs twenty to twenty-five weeks to peak, and "Little Red Wagon" didn't quite get there). Given the fact that RCA Nashville has spent May launching the new Old Dominion single and now, new singles from Chris Young and Jake Owen, it makes sense to me that they might not have scheduled a new Miranda single until June (under the assumption that "Little Red Wagon" would last until May at least). A label with more flexible scheduling would have adjusted to "Little Red Wagon"'s peak in early April and sent out a new single immediately after the ACMs to harness Miranda's momentum there. But Sony Nashville doesn't appear to be such a label. Another possibility is that Miranda herself has asked the label to stretch out this album for whatever reason. The gap between singles may mean that Platinum's sales aren't being optimized post-awards, but it also may extend Platinum's life. The fourth single from Blake's Bringing Back the Sunshine will probably have peaked by the time his album is a year old. By comparison, the fourth single from Platinum won't have even been released by the time the album is a year old, and Miranda singles tend to have longer chart runs than Blake's anyway. As for the possibility that Sony Nashville is waiting until June due to "Girl Crush," perhaps the thinking is that once "Girl Crush" is in top-10 rotation, Capitol Nashville will feel secure enough that its spins won't compete with a riser on which they are featured? I don't fully understand the logic there if that's the case. Personally, I had figured that "Smokin' & Drinkin'" would be Platinum's fifth single so that Sony Nashville didn't have to wait for "Girl Crush." But evidently not.
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