rbundy1987
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Post by rbundy1987 on Jul 5, 2015 20:14:13 GMT -5
After being off the MB top 50 since June 8th, "Drinkin' Town With A Football Problem" returns and sneaks in at #50 on tonight's updated MB chart with the recurrents of "Wild Child" (Kenny Chesney/Grace Potter) and "Riot" (Rascal Flatts).
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zaclord 🌈
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Post by zaclord 🌈 on Jul 5, 2015 22:59:51 GMT -5
I want to like this because I like most of Billy's stuff and it's a clever title, but there's just something about this that isn't quite clicking with me. I don't hate it, but I don't really enjoy it either.
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Deleted
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Post by Deleted on Jul 14, 2015 7:12:34 GMT -5
This one is taking a little while to get going, but I think it'll probably be a slow climber for the next 4-6 weeks or so until football season kicks off. Also, I think another thing that's really hurting this one here is "Don't It". "Don't It" moved back up to #2 on Billboard's Top Recurrents, and it actually gained nearly 500k this past week. "Little Toy Guns", "Diamond Rings & Old Barstools", "Wild Child", and "Sippin' On Fire" have already fallen way below "Don't It", even though "Don't It" peaked weeks before those songs did. It's crazy how well "Don't It" is holding up in recurrent airplay. "Homegrown" and "Take Your Time" are holding up really well in recurrent airplay as well, although that was expected -- those were huge hits, and climbed pretty quickly. "Say You Do" and "Ain't Worth The Whiskey" are also holding up quite well in recurrent airplay.
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sabre14
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Post by sabre14 on Jul 14, 2015 12:14:37 GMT -5
This one is taking a little while to get going, but I think it'll probably be a slow climber for the next 4-6 weeks or so until football season kicks off. Also, I think another thing that's really hurting this one here is "Don't It". "Don't It" moved back up to #2 on Billboard's Top Recurrents, and it actually gained nearly 500k this past week. "Little Toy Guns", "Diamond Rings & Old Barstools", "Wild Child", and "Sippin' On Fire" have already fallen way below "Don't It", even though "Don't It" peaked weeks before those songs did. It's crazy how well "Don't It" is holding up in recurrent airplay. "Homegrown" and "Take Your Time" are holding up really well in recurrent airplay as well, although that was expected -- those were huge hits, and climbed pretty quickly. "Say You Do" and "Ain't Worth The Whiskey" are also holding up quite well in recurrent airplay. I agree. I still have little doubt that this will be a hit but the recurrent play of "Don't It" is doing extremely well -- better than I would have imagined so far. I've heard "Don't It" countless times over the past couple weeks on The Highway and WYRK and have yet to hear "Drinkin' Town With A Football Problem" once. Every station spinning this one except KJKE in Oklahoma City have this in light rotation and I think once the recurrent play of "Don't It" dies down and we inch closer to football season, "Drinkin' Town With A Football Problem" will pick up in airplay. Billy's not a stranger to slow climbs anyway.
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sabre14
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Post by sabre14 on Jul 21, 2015 12:25:40 GMT -5
I still contend this will end up being a hit for Billy but I'm a little aggravated that this is taking so long to take off. It went for adds on June 8th and "Drinkin' Town With A Football Problem" is only at #45 on Billboard and #49 on MB. Heck, its actually lost nearly 400k in total audience the past two weeks and has only gained 37 spins in that time frame (on MB). The recurrent play of "Don't It" is borderline astonishing. I mean, I'm not really surprised per say but radio is really enjoying that one, even though it went recurrent weeks ago. It still has the third highest audience of any recurrent on Billboard and is the second most played recurrent on MB. I've heard it every single day on either The Highway or WYRK for what seems like days on end now.
Every station spinning this song has it in light rotation and it doesn't help that there is not big station helping Billy's total audience. "Drinkin' Town In A Football Problem" has gotten just 7 total adds the past three weeks as well.
I know that football season hasn't started, and I understand Billy Currington chart runs are always lengthy, but at some point the momentum of an album release and second single should make a second single move up the chart faster than this one currently is. I still think this will be a hit single come the college football and NFL season, but the recurrent play of "Don't It" leaves me shaking my head.
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Deleted
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Post by Deleted on Jul 21, 2015 13:14:23 GMT -5
This one is actually doing about what I expected it to, and I say that because I get the sense that Mercury isn't yet promoting this the way a label would normally promote a new single. Basically, I think a lot of stations are keeping "Don't It" in high rotation yet, because Mercury hasn't come to them asking them to play DTWAFP yet.
If this song was selling really well, then I'm sure radio would have jumped on it even if the label wasn't yet fully behind it. I do think this song will wind up selling quite well, but for now it's not really on anybody's radar, and Billy's album actually sold quite poorly as well.
But give it a month or so, and I think we'll start to see this one take off quite a bit.
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sabre14
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Post by sabre14 on Jul 21, 2015 13:26:27 GMT -5
This one is actually doing about what I expected it to, and I say that because I get the sense that Mercury isn't yet promoting this the way a label would normally promote a new single. Basically, I think a lot of stations are keeping "Don't It" in high rotation yet, because Mercury hasn't come to them asking them to play DTWAFP yet. If this song was selling really well, then I'm sure radio would have jumped on it even if the label wasn't yet fully behind it. I do think this song will wind up selling quite well, but for now it's not really on anybody's radar, and Billy's album actually sold quite poorly as well. But give it a month or so, and I think we'll start to see this one take off quite a bit. I agree with everything you said but unfortunately, this is a problem with radio, at least to me; it's also why the charts move at a snails pace. Mercury is okay with "Don't It" still getting heavy recurrent play and the second single ("Drinkin' Town With A Football Problem") will have a slow climb once August comes, then it will most likely take off with its audience. It's not as if radio is ignoring this song since it is on over 90 stations and Mercury is a very good label but they are not the only ones with this approach of treading slowly before gearing up for a long chart run -- that's a contributing factor why we see 30, 40, even 50 week chart runs now. I'm a realist, so I know that this is the way it has to be these days and we can't go back 10 years to where a song that charted for 26 weeks was really, really long, but this strategy is why we have over crowded charts and why so many singles die. This song is not getting a huge chance to sell since its in light rotation in every station spinning it, plus it hasn't gotten on The Highway yet. Granted, not being in the top 1500 of the all-genre chart yet is still pretty bad, even with limited airplay and radio not wanting to jump on it while they have a selling former #1 single in their playlist already is an easy decision to make if you're a program director. Then when radio (and the label) finally decides to let DTWAFP take off, it'll already be 12-15 weeks old and alas, we have another 35-40 week charting single. It all just so calculated these days and following the charts has lost some allure for me.
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Deleted
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Post by Deleted on Jul 21, 2015 17:58:57 GMT -5
Unfortunately such is the current climate with programs like On the Verge pushing new artists and The Highway shoving every single unknown down everyone's throats.
As long as new artists keep breaking through (and the genre continues to harbor many fans who have a pop-flavored consumption preference), artists we know and love will continue struggling uncharacteristically long down at the bottom of the chart, like Billy, Lee Brice, Darius Rucker, Miranda Lambert, Tyler Farr, Kacey Musgraves, Jana Kramer, Josh Turner, Thompson Square, Randy Houser, etc...
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robenglund
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Post by robenglund on Aug 6, 2015 10:51:30 GMT -5
I absolutely love this song. It's one of my favorite current singles on the radio. It's very country and that guitar solo is excellent.
How long did it take "Don't It" to reach MB Top 40 after the official add date? I know it took a while so I'm not concerned about this one either. Once it started getting closer to summer that song just took off.
I agree with everyone that this once will take off once football season is in full swing which is still a little over a month away or so.
I really hope this song does take off cause this song is that good. I will be really disappointed if it doesn't go #1. I'm pretty confident that it will since he's on a streak of #1s.
This song along with Paisley's "Country Nation" are perfect for fall/football season.
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sabre14
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Post by sabre14 on Aug 6, 2015 11:58:52 GMT -5
How long did it take "Don't It" to reach MB Top 40 after the official add date? I know it took a while so I'm not concerned about this one either. Once it started getting closer to summer that song just took off. "Don't It" took 8 weeks to reach the Billboard Airplay top 40, though it barely missed making it 7 weeks (Sam Hunt's "Take Your Time" edged Billy out that week). I'm still optimistic this one will pick up eventually but I'm actually getting a little uneasy here. "Don't It" had roughly 4.3 million in Billboard audience at the 8 week point, while "Drinkin' Town With A Football Problem" has just 2.3 million in audience after 9 weeks charting. "Don't It" is still the sixth most played recurrent right now and nearly every station spinning "Drinkin' Town" still has it in light rotation and even though we haven't gotten to football season yet, I would have thought this would have gotten more conversions by now. It's also not selling well, even for its limited airplay (not in the top 1500 of the all-genre chart). It also has gotten knocked out of the MB top 50 rolling chart today by Luke's "Strip It Down." I'm sure Mercury knows that they will have a long chart run ahead with this single because of the #1 hit single its following and the fact it is not football season for another month (plus Billy loves marathon chart runs), but good God this song really has to stop staying stagnant in its gains and pick up some audience here.
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Post by defying gravity on Aug 8, 2015 9:58:14 GMT -5
I predict that this song will peak in the Top 5 by January/February.
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Ten Pound Hammer
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Post by Ten Pound Hammer on Aug 10, 2015 20:12:24 GMT -5
So this debuted at #41, and 10 weeks later, it's still nowhere near jumping into the top 40. Clearly radio overdosed on Doughnut and is too full to accommodate any more.
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sabre14
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Post by sabre14 on Aug 10, 2015 20:26:33 GMT -5
So this debuted at #41, and 10 weeks later, it's still nowhere near jumping into the top 40. Clearly radio overdosed on Doughnut and is too full to accommodate any more.Lol @ the bolded part -- it took me a second to get the joke. This song got a mini iHeartMedia deal, so that's what caused the #41 debut. Unfortunately the recurrent play of "Don't It" is not helping "Drinkin' Town" right now. I still believe Mercury knows that and is hopeful this will take off come September. The audience gains the past couple days have me optimistic (nearly 300k in MB audience the past two days).
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matty005
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Post by matty005 on Aug 10, 2015 20:30:09 GMT -5
So this debuted at #41, and 10 weeks later, it's still nowhere near jumping into the top 40. Clearly radio overdosed on Doughnut and is too full to accommodate any more.Lol @ the bolded part -- it took me a second to get the joke. This song got a mini iHeartMedia deal, so that's what caused the #41 debut. Unfortunately the recurrent play of "Don't It" is not helping "Drinkin' Town" song right now. I still believe Mercury knows that and is hopeful this will take off come September. The audience gains the past couple days have me optimistic (nearly 300k in MB audience the past two days). Pro football starts a month from tonight (Go Pats). High school teams will begin practicing soon. I am confident this is going to make some huge gains in the coming weeks.
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sabre14
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Post by sabre14 on Aug 29, 2015 14:10:54 GMT -5
This song has still not had any substantial gains yet but the signs are finally there for this to get going. Billy has a slight chance to make the MB top 40 tomorrow, although he would need to leap Lee and that's looking like a tough task (still possible). The Cadillac Three and Dierks are extremely close as well in total points and I wouldn't be surprised to see any of them make the top 40 tomorrow -- right now, Lee's in the best position.
"Drinkin' Town With A Football Problem" has increased just 180k in audience this week but I'm thinking now is when the conversions will be coming for this song. Every station spinning this one except for KKBQ in Houston still has this in light rotation.
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Deleted
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Post by Deleted on Aug 30, 2015 7:43:42 GMT -5
I have to wonder what's taken this song so long to climb up. I would've thought this would have been a hit as big as stuff like "People Are Crazy", or "Good Directions". I mean I know there's no Pop in this but still, wtf radio?
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matty005
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Post by matty005 on Aug 30, 2015 9:12:53 GMT -5
I have to wonder what's taken this song so long to climb up. I would've thought this would have been a hit as big as stuff like "People Are Crazy", or "Good Directions". I mean I know there's no Pop in this but still, wtf radio? Because it wasn't football season. Now it is and I am certain it will rise.
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Deleted
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Post by Deleted on Aug 31, 2015 19:57:51 GMT -5
Like sabre14 mentioned earlier, the chart seems so calculated. If the songs charted due to audience liking the song, then in my personal taste, this song would be in the top 20 by now! I really couldn't get into Don't It, which was a hit and still massive recurrent plays. Why no station risks it and start playing this in medium rotation?
Oh and by the way, my favorite part of the song is the "Yeah!" at the end lol
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sabre14
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Post by sabre14 on Sept 5, 2015 15:13:14 GMT -5
"Drinkin' Town With A Football Problem" lost 115k in audience today and has only gained 10k in total audience for the week; Billy's also only gained just 14 total spins this week, and was leaped by Craig Campbell.
This song went for adds in early June and its September and has yet to make the MB top 40. I do think that Mercury will now sell to radio "hey, it's football season, so get your head out of your rear and convert this song.", but I just do not agree that this one will see massive or even substantial gains now that it is September. This song has sold horribly, even for its limited airplay and Billy has always had slow climbs. I would have rather seen this song get off the ground quicker and already be inside the top 20 or 30 and reach that second gear now, instead of still floundering in the 40's.
One of the things I've learned over watching the charts for a decade is to never assume anything (other than every song that enters the top 5 will go #1, lol) and I'm not going to to it with this song either. I think this one will see some much needed help from the start of the football season but I do not expect this one to just start tearing up the singles chart. It can certainly still be a 35-40 week top 10 single but it's going to be a harder road than perhaps it should.
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dm2081
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Post by dm2081 on Sept 5, 2015 16:37:28 GMT -5
I know this song was a popular choice, and I find it enjoyable myself, but I never saw this as the best option for the second single. Releasing a football song in June, even if you're a slow climber, just seemed too premature to me, and was relying too much on the whole football season begins extra conversions philosophy. I like "Nowhere Town" better, and I also think it's catchier. It's a song that wouldn't have relied as heavily on the time of season ever. But after seeing "One Hell of an Amen" and "Hell of a Night" turn into big hits, I won't count this out. Realistically this one needs to peak before the Super Bowl in February IMO.
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.indulgecountry
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Post by .indulgecountry on Sept 5, 2015 17:58:20 GMT -5
Ideally this would've been released just in time for football season, but his singles often take like 8 months to climb so... yeah, releasing this when they did was a smart move. The problem is that radio hasn't gradually grown this enough for it to become a hit for the fall season, so it's probably going to end up peaking in early spring now instead. I can still see this being a pretty big hit down the road, but it's going to be yet another very slow climb for Billy Currington and will not peak during the prime time that it probably should have, much like many summer songs over the last few years that have last well into late fall/early winter for their chart runs. Country radio is just too damn slow now.
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sabre14
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Post by sabre14 on Sept 5, 2015 19:09:37 GMT -5
The problem is that radio hasn't gradually grown this enough for it to become a hit for the fall season, so it's probably going to end up peaking in early spring now instead. If this peaks in the early spring, that would mean this lasts for well over 40 weeks...that's a really long time, even for Billy. I'm not saying it's not impossible but that would be yet another ridiculous chart run. Anyway, I went back to Billy's last second single ("We Are Tonight"), which also followed a #1 single ("Hey Girl"). "We Are Tonight" was at #32 on Billboard with over 5.3 million in audience, while "Drinkin' Town" is at #40 with 3.6 million in audience. WAT also had over 1.0 million more in audience at this point of its chart run on MB and was at #130 on the iTunes all-genre chart while "Drinkin' Town" isn't even on the radar (not in the top 1500). I guess I just don't want to assume this one will automatically hit just because its now football season. I still say it does become a sizable hit but it has to start moving now. It also needs to stop losing audience, which is what it's done 3 of the past 4 days.
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Cody Wants Out...
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Post by Cody Wants Out... on Sept 5, 2015 19:58:47 GMT -5
I want to like this because I like most of Billy's stuff and it's a clever title, but there's just something about this that isn't quite clicking with me. I don't hate it, but I don't really enjoy it either. That's kinda funny; I almost hate this, but I'm hoping that it goes top 20 for Billy's sake. I'm okay with a song geared towards football season, but musically I think this misses the mark in a pretty discouraging way. After hearing this a few times about a month ago (on the radio nonetheless), I find the melody to be pretty weak in an environment of hooky ear candy and I have a fear that it might not make that strong connection it needs to have even a portion of the success "Don't It" had. In the end, I actually see this peaking in the mid-teens somewhere if it can hold on long enough.
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Post by defying gravity on Sept 7, 2015 21:29:11 GMT -5
I hope the label doesn't give up on this one. But if this does stall, I hope they release "It Don't Hurt Like It Used To".
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jlatn5b
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Post by jlatn5b on Sept 7, 2015 21:40:26 GMT -5
Agreed! Regardless of whether this stalls out in a few weeks or 6+ months from now, they've gotta go with "It Don't Hurt Like It Used To" as the next single.
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kw9461
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Post by kw9461 on Sept 7, 2015 23:18:52 GMT -5
I'm okay with a song geared towards football season, but musically I think this misses the mark in a pretty discouraging way. After hearing this a few times about a month ago (on the radio nonetheless), I find the melody to be pretty weak in an environment of hooky ear candy and I have a fear that it might not make that strong connection it needs to have even a portion of the success "Don't It" had. In the end, I actually see this peaking in the mid-teens somewhere if it can hold on long enough. I agree with all of this. The lyrics are rather vague and bland, so it becomes entirely dependent on the melody (and the hook to a lesser extent) to deliver the anthem feel to the song. And the melody just comes up flat to me. It's not bad by any means, just unmemorable. Good idea for a song, but they just played it too safe. Billy has had a career of great story songs, so it doesn't surprise me at all that his fans haven't flocked to iTunes for a song that doesn't deliver quite as well.
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Deleted
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Post by Deleted on Sept 8, 2015 18:22:49 GMT -5
I actually think this song would sell fairly well if people were aware that it existed. Billy's really not that popular (his album barely sold 20k in its opening week) so we're not going to see a lot of people flock to iTunes to download any of his singles/tracks if they aren't getting any significant exposure (radio airplay).
Once this goes top 40 and eventually top 30 (assuming it doesn't die before then), I can see it surging quite nicely on iTunes. I don't necessarily think it'll be a huge seller but I could see it cracking the top 30 or top 20 on the iTunes country chart and potentially climbing higher if it becomes a sizable radio hit. But yeah, this one really has 2 options -- a 35-40 week chart run (and a high peak? Not sure if #1 is attainable, though), or it'll stall and never really take off to begin with. I think that if October rolls around and this one still isn't doing anything, then it probably won't do anything at all. But I'm hoping it can start to slowly pick up the pace over the next couple of weeks.
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sabre14
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Post by sabre14 on Sept 10, 2015 16:49:22 GMT -5
KKBQ in Houston did Billy no favors this week as they have cut "Drinkin' Town With A Football Problem's" spins by over half and have contributed to 300k in audience lost for this song, so far this week (which is about what this song has lost in audience this week).
"Drinkin' Town" has lost audience 7 of the past 9 days and has lost 120k in total MB audience over the past four weeks...in other words, its not really doing much of anything and hasn't been for a while.
Mercury is just trying to hang in there and hopeful that the start of the NFL and College football season will propel this one as September moves along but things aren't looking very promising. This song just continues to bleed audience.
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sabre14
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Post by sabre14 on Sept 15, 2015 13:05:55 GMT -5
It's now or never for this song. "Drinkin' Town With A Football Problem" has finally stringed together some positive updates (minus today's -60k) and has increased nearly 300k in audience the past 4 days. Billy got 3 adds, including KKGO in Lost Angeles, which will help, even in light rotation.
This song was at #42 this week on MB's chart and is currently at #41 on the rolling chart. If Billy can keep ahead of The Cadillac Three and Craig Campbell, he'll make the MB top 40 next week. Even if he can't, there will be four recurrents over the next two weeks (Dustin, Sam, Eric, Kip...with Kip and Eric losing massive amounts of spins and audience) and surely this song will make it by then.
I'm hoping that this little surge will help "Drinkin' Town" get going and from there, the research and certainly sales will pick up. This song has not had a good chart run at all though and with the football themed aspect of it, I really think if this doesn't get going over the next 3-4 weeks that will not spell well and I could see this dying outside the top 30.
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phil1996
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Post by phil1996 on Sept 15, 2015 14:12:14 GMT -5
Yeah it looks like he released this about 5-7 years late. Would've been huge back then. Though, if this does end up flopping, I think he will have success with "It Don't Hurt Like It Used To"
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