Dua Lipa – Future Nostalgia

[itsatravesty]

Apr 28, 2021 12:15:52 GMT -5 GP said:

Apr 28, 2021 10:48:45 GMT -5 itsatravesty said:

I think the hard truth is that outside of a few Grammy voters, playlist curators, and disc jockeys, the US doesn’t really cares about Dua Lipa the artist. That’s truthfully why her singles are always affected unless bolstered by tremendous amounts of programming.

yes a few GRAMMY voters, playlist curators and disc jockeys gave her 1B on-demand streams with New Rules.

I'm bored by these half-ass attempts. 

Dont get me wrong, Dua has a couple huge streaming hits but that's not the same as people caring about her as an artist. Khalid has huge streaming hits but no one killing themselves over Khalid. Artists like Chloe x Halle dont have mega streaming hits but they have a real fanbase behind them.

Dont underestimate what programming can do to create the illusion of interest.

[wjr15]

Apr 28, 2021 13:07:15 GMT -5 itsatravesty said:

Apr 28, 2021 12:15:52 GMT -5 GP said:

yes a few GRAMMY voters, playlist curators and disc jockeys gave her 1B on-demand streams with New Rules.

I'm bored by these half-ass attempts. 

Dont get me wrong, Dua has a couple huge streaming hits but that's not the same as people caring about her as an artist. Khalid has huge streaming hits but no one killing themselves over Khalid. Artists like Chloe x Halle dont have mega streaming hits but they have a real fanbase behind them.

Dont underestimate what programming can do to create the illusion of interest.

Instagram followers:
Chloe - 2.8 million
Halle - 1.3 million
Khalid - 7.4 million
Dua Lipa - 65.4 million

So I’m not sure why you’re saying Dua Lipa has no real fanbase and comparing her to Khalid and Chloe x Halle.

[itsatravesty]

Apr 28, 2021 16:10:17 GMT -5 wjr15 said:

Apr 28, 2021 13:07:15 GMT -5 itsatravesty said:

Dont get me wrong, Dua has a couple huge streaming hits but that's not the same as people caring about her as an artist. Khalid has huge streaming hits but no one killing themselves over Khalid. Artists like Chloe x Halle dont have mega streaming hits but they have a real fanbase behind them.

Dont underestimate what programming can do to create the illusion of interest.

Instagram followers:
Chloe - 2.8 million
Halle - 1.3 million
Khalid - 7.4 million
Dua Lipa - 65.4 million

So I’m not sure why you’re saying Dua Lipa has no real fanbase and comparing her to Khalid and Chloe x Halle.

Dua does have more exposure than the other artists, but I dont believe she has a passionate American fanbase behind her.

You can tell when artists do because they usually have splashy chart debuts even if those debuts aren't sustained by mainstream programming.

Dua releases a song, there's no passionate fanbase that rushes out to listen. Think of artists like Ariana BTS Nicki or Cardi who can release okay material and expect a fanatical initial response from a "hive" of fans. Dua does not have that kind of interest as an artist. Chloe x Halle are in a smaller market as black r&b stars but the passion behind their fanbase is more intense than Dua who makes very listenable but generic music. She's sort of a faceless pretty face and yes she has more followers on IG but that's not the same thing as having a ton or even a niche group of committed fans.

Otherwise her high peaks wouldn't be so few and far between after two protracted high profile album campaigns.

Billie can sell out arenas, Beyonce can sell out stadiums. That's proof of real following compared to manipulatable social media stats or discographies that pair well with streaming algorithms.

[wjr15]

Apr 28, 2021 18:44:32 GMT -5 itsatravesty said:

Apr 28, 2021 16:10:17 GMT -5 wjr15 said:

Instagram followers:
Chloe - 2.8 million
Halle - 1.3 million
Khalid - 7.4 million
Dua Lipa - 65.4 million

So I’m not sure why you’re saying Dua Lipa has no real fanbase and comparing her to Khalid and Chloe x Halle.

Dua does have more exposure than the other artists, but I dont believe she has a passionate American fanbase behind her.

You can tell when artists do because they usually have splashy chart debuts even if those debuts aren't sustained by mainstream programming.

Dua releases a song, there's no passionate fanbase that rushes out to listen. Think of artists like Ariana BTS Nicki or Cardi who can release okay material and expect a fanatical initial response from a "hive" of fans. Dua does not have that kind of interest as an artist. Chloe x Halle are in a smaller market as black r&b stars but the passion behind their fanbase is more intense than Dua who makes very listenable but generic music. She's sort of a faceless pretty face and yes she has more followers on IG but that's not the same thing as having a ton or even a niche group of committed fans.

Otherwise her high peaks wouldn't be so few and far between after two protracted high profile album campaigns.

Billie can sell out arenas, Beyonce can sell out stadiums. That's proof of real following compared to manipulatable social media stats or discographies that pair well with streaming algorithms.

I’m sure if Dua could tour now, she could easily sell out shows. Future Nostalgia put her on a new level of stardom. Look at her Studio 2054 livestream concert. She had over 8 million viewers across 150 countries. That’s really good for a paid livestream! You’re really doing the most to discredit Dua and it’s really sad.

[brokenhearts]

Apr 28, 2021 18:44:32 GMT -5 itsatravesty said:

Apr 28, 2021 16:10:17 GMT -5 wjr15 said:

Instagram followers:
Chloe - 2.8 million
Halle - 1.3 million
Khalid - 7.4 million
Dua Lipa - 65.4 million

So I’m not sure why you’re saying Dua Lipa has no real fanbase and comparing her to Khalid and Chloe x Halle.

Dua does have more exposure than the other artists, but I dont believe she has a passionate American fanbase behind her.

You can tell when artists do because they usually have splashy chart debuts even if those debuts aren't sustained by mainstream programming.

Dua releases a song, there's no passionate fanbase that rushes out to listen. Think of artists like Ariana BTS Nicki or Cardi who can release okay material and expect a fanatical initial response from a "hive" of fans. Dua does not have that kind of interest as an artist. Chloe x Halle are in a smaller market as black r&b stars but the passion behind their fanbase is more intense than Dua who makes very listenable but generic music. She's sort of a faceless pretty face and yes she has more followers on IG but that's not the same thing as having a ton or even a niche group of committed fans.

Otherwise her high peaks wouldn't be so few and far between after two protracted high profile album campaigns.

Billie can sell out arenas, Beyonce can sell out stadiums. That's proof of real following compared to manipulatable social media stats or discographies that pair well with streaming algorithms.

Lmao what is this sh*t? Shut up please and go to sleep.

[GP]

Apr 28, 2021 18:44:32 GMT -5 itsatravesty said:

Apr 28, 2021 16:10:17 GMT -5 wjr15 said:

Instagram followers:
Chloe - 2.8 million
Halle - 1.3 million
Khalid - 7.4 million
Dua Lipa - 65.4 million

So I’m not sure why you’re saying Dua Lipa has no real fanbase and comparing her to Khalid and Chloe x Halle.

Dua does have more exposure than the other artists, but I dont believe she has a passionate American fanbase behind her.

You can tell when artists do because they usually have splashy chart debuts even if those debuts aren't sustained by mainstream programming.

Dua releases a song, there's no passionate fanbase that rushes out to listen. Think of artists like Ariana BTS Nicki or Cardi who can release okay material and expect a fanatical initial response from a "hive" of fans. Dua does not have that kind of interest as an artist. Chloe x Halle are in a smaller market as black r&b stars but the passion behind their fanbase is more intense than Dua who makes very listenable but generic music. She's sort of a faceless pretty face and yes she has more followers on IG but that's not the same thing as having a ton or even a niche group of committed fans.

Otherwise her high peaks wouldn't be so few and far between after two protracted high profile album campaigns.

Billie can sell out arenas, Beyonce can sell out stadiums. That's proof of real following compared to manipulatable social media stats or discographies that pair well with streaming algorithms.

more exposure doesnt get you 10x, 20x more followers than others with a real fanbase 

[Choco]

I'd rather have organic hits that debut low and then stay on the chart/pop culture scene longer rather than whatever Nicki or BTS get these days (1 week wonders), so that was a bad comparison.

How can anyone say Chloe x Halle have a bigger/more engaged fanbase than Dua btw? They've never even hit top 40 on the Hot 100. "Break My Heart" reached #21 on it's debut alone thanks to fan engament. "We're Good", which is by all accounts going to end up as a minor footnote on Dua's career also entered straight into top 50. Not BTS numbers but not Chloe x Halle numbers either. (No shade to CxH tho, they're clearly still building their fanbase and their genre is not as mainstream right now. They're doing really well on their own).

Dua's album just reached a new US peak just a few weeks ago. It has moved over a million units. Without bundles, without touring and merchandise, without signed copies or vinyls or Spotify "chapters" (basically all that Taylor's team did when folklore needed another week at #1, wasn't the case here).

Her album is also moving enough streams to top the Spotify chart for several weeks over a year after release. Is there any other metric where it needs to do well to please you? You're gonna say that's playlisting and programmed streams. Then I will say she does well on radio, but you're gonna say that's payola. I can argue that "Levitating" is top 10 on digital sales again, but you're gonna say iTunes sales are irrelevant (true there). I can argue that her livestream is the biggest one we've gotten during the pandemic, pointing out that there's strong demand for her tour, but you're... gonna make some sort of excuse for that not being a big deal. So really, we're gonna have to agree to disagree. 

I think the "shut up and go to sleep" post was rude but deserved in this case

[itsatravesty]

Apr 29, 2021 6:41:53 GMT -5 GP said:

Apr 28, 2021 18:44:32 GMT -5 itsatravesty said:

Dua does have more exposure than the other artists, but I dont believe she has a passionate American fanbase behind her.

You can tell when artists do because they usually have splashy chart debuts even if those debuts aren't sustained by mainstream programming.

Dua releases a song, there's no passionate fanbase that rushes out to listen. Think of artists like Ariana BTS Nicki or Cardi who can release okay material and expect a fanatical initial response from a "hive" of fans. Dua does not have that kind of interest as an artist. Chloe x Halle are in a smaller market as black r&b stars but the passion behind their fanbase is more intense than Dua who makes very listenable but generic music. She's sort of a faceless pretty face and yes she has more followers on IG but that's not the same thing as having a ton or even a niche group of committed fans.

Otherwise her high peaks wouldn't be so few and far between after two protracted high profile album campaigns.

Billie can sell out arenas, Beyonce can sell out stadiums. That's proof of real following compared to manipulatable social media stats or discographies that pair well with streaming algorithms.

more exposure doesnt get you 10x, 20x more followers than others with a real fanbase 

People follow who everyone else follows on social media. Converting that into musical interest for an artist is another story. Converting billions of streams into just tens of thousands of in-person tickets sold in every city is another story.

Dua has been a part of nearly 30 singles released in the past 5 years. 30 singles, only 2 top 40 debuts on the Hot 100. She's benefitted from increasing exposure since New Rules broke out in 2017. There's no way those followers translate to passionate fans if we're looking at the American charts.

[suzcruz7]

Apr 28, 2021 18:44:32 GMT -5 itsatravesty said:

Apr 28, 2021 16:10:17 GMT -5 wjr15 said:

Instagram followers:
Chloe - 2.8 million
Halle - 1.3 million
Khalid - 7.4 million
Dua Lipa - 65.4 million

So I’m not sure why you’re saying Dua Lipa has no real fanbase and comparing her to Khalid and Chloe x Halle.

Dua does have more exposure than the other artists, but I dont believe she has a passionate American fanbase behind her.

You can tell when artists do because they usually have splashy chart debuts even if those debuts aren't sustained by mainstream programming.

Dua releases a song, there's no passionate fanbase that rushes out to listen. Think of artists like Ariana BTS Nicki or Cardi who can release okay material and expect a fanatical initial response from a "hive" of fans. Dua does not have that kind of interest as an artist. Chloe x Halle are in a smaller market as black r&b stars but the passion behind their fanbase is more intense than Dua who makes very listenable but generic music. She's sort of a faceless pretty face and yes she has more followers on IG but that's not the same thing as having a ton or even a niche group of committed fans.

Otherwise her high peaks wouldn't be so few and far between after two protracted high profile album campaigns.

Billie can sell out arenas, Beyonce can sell out stadiums. That's proof of real following compared to manipulatable social media stats or discographies that pair well with streaming algorithms.

If you think songs like Don't Start Now, Break My Heart, Physical, Levitating, and Love Again are "listenable but generic" I'm sorry you just straight up have no taste. 

[Ling-Ling]

I think there's some hyperbole associated with their overall point, but I do agree to an extent. I don't think Dua has a rabid, passionate fanbase in the US yet. And that's not to say she won't get there or that she even needs that to be successful.

And there's no denying the marketing muscle behind this album. We haven't seen an album campaign this aggressive since Teenage Dream. No expense has been spared, and it's especially obvious in the streaming era where long album campaigns aren't the norm anymore. And that's not a knock either, that's her label and management's job. But I do think it shows that she needs a far bigger push than her peers to reach a certain level of success.

But so much of this era was specifically centered around building her profile and making her a star. So that was kind of the point. Whether or not she'll be able to create a persona that truly engages the public on it's own has yet to be seen IMO.

[GP]

well yeah I don't think Dua has a legion of fans like Swifties who get her 500k pure first week. But statements like "no one knows her" aged 4 years ago

[GP]

^and also, this kind of push is constant for new girls. Ariana was everywhere in 2014, multiple singles, much MUCH promo and performances and collabs. this always happens

[itsatravesty]

Apr 29, 2021 18:03:31 GMT -5 GP said:

well yeah I don't think Dua has a legion of fans like Swifties who get her 500k pure first week. But statements like "no one knows her" aged 4 years ago

There’s a difference between “no one” knows and “no one” cares. Most people have heard Don’t Start Now, but do people really care who sings it? Probably not, based on how most of her follow ups performed.

[circadian]

Apr 30, 2021 6:43:42 GMT -5 itsatravesty said:

Apr 29, 2021 18:03:31 GMT -5 GP said:

well yeah I don't think Dua has a legion of fans like Swifties who get her 500k pure first week. But statements like "no one knows her" aged 4 years ago

There’s a difference between “no one” knows and “no one” cares. Most people have heard Don’t Start Now, but do people really care who sings it? Probably not, based on how most of her follow ups performed.

Most of her follow ups? Out of 3 singles released stateside, only We're Good has underperformed. Break My Heart was a hit and Levitating is a monster. It's second wind is actually being driven by streaming and it's popularity in Tik Tok, which is something her team has little input into. People like her, she's still not in the Ariana, Lady Gaga, Taylor league, but she's still early in her career.

[felipe]

I think a case can be made that Dua is older. If you think about the acts with rabid fanbases they either started when they were teenagers (Swift, Ariana, Billie, Bieber) or catered to a very young demographic (Katy Perry or BTS). So I guess that although 12-year old girls enjoy Dua Lipa's music they don't necessarily obsess over her, and the older audience in their 20s usuaaly stan for someone they grew up to (Beyoncé, Rihanna, Drake)...

[GP]

Apr 30, 2021 17:44:32 GMT -5 felipe said:

I think a case can be made that Dua is older. If you think about the acts with rabid fanbases they either started when they were teenagers (Swift, Ariana, Billie, Bieber) or catered to a very young demographic (Katy Perry or BTS). So I guess that although 12-year old girls enjoy Dua Lipa's music they don't necessarily obsess over her, and the older audience in their 20s usuaaly stan for someone they grew up to (Beyoncé, Rihanna, Drake)...

Her demographic is very much the casual 25-year old fan who really digs her music, style, artistry but isn't an obsessed 13-year old stan who will buy 50 copies and I don't see what is wrong with that..

[It's me, bitch.]

Do we all think she will tour the US in 2022?

[Juan Carlos]

Dua received four nominations in the Top Female Artist, Top Hot 100 Artist, Top Radio Songs Artist and Top Radio Song (with "Don't Start Now") categories at the BBMAs. Also, she won three awards in the Best Female, Best British Act and Most Played Song (with "Don't Start Now") categories at the Global Awards.

[Exclusive]

Top Female Artist should be an easy win for her, I thought, but then I see that Taylor is nominated (and for Top Artist too).

[wjr15]

May 4, 2021 1:27:47 GMT -5 It's me, bitch. said:

Do we all think she will tour the US in 2022?

I’m sure she will. Future Nostalgia was a huge era here and if they want to build her profile in the US, a tour next year is necessary. I just wonder if she will have a new album out by next year and it could be a tour for 2 albums?

[spiritboy]

Will she perform at BBMAs?

[Juan Carlos]

May 5, 2021 13:13:32 GMT -5 spiritboy said:

Will she perform at BBMAs?

I don't think there's information about it yet, but she may or may not perform there. In case she does, I'm wondering if Dua is going to travel to the US again or she will make her performance in London.

---

The BRITs are tomorrow and the Official Charts drops some interesting facts about this year's ceremony, including Dua.

[Juan Carlos]

Mark Flaherty, who is Warner Records Executive VP Marketing, was interviewed by Billboard and he revealed interesting details of how they are handling the resurgence of "Levitating" and the promotion of "We're Good" without hurting each other. Also, he said that the era isn't done yet, so it seems that there will be more singles to be released. I assume it includes "Love Again" in a big scale as it's the current single in France, Belgium and Spain so far.

There's a paywall in Billboard's article, so these are some extracts of the interview.

Dua Lipa's "Levitating" is back at its No. 5 peak on the Hot 100 for the first time since February, and reached the top five of the global charts for the first time. What key decisions did you make to help make that happen?

Flexibility is key. In a fractured market the best teams listen and react quickly to trends without immediately abandoning the longer-term strategy. You need to be able to do both and adjust by constantly reading the results of your efforts. We have another big single in play with "We're Good" and we need to finish the job there while keeping an eye on the great milestones that "Levitating" continues to achieve. The decision to put resources and urgency around a special moment while staying focused on the task at hand is a simple one. We recognized and capitalized on the new trend without cannibalizing the current song. We know for sure there will be more of these instances on other tracks soon and we will continue to capitalize on them all.

The song has been steadily climbing up the global charts to its top five peak. How has the global campaign been rolled out?

Global coordination has been a centerpiece throughout the entire project’s life. In collaboration with our talented global team and forward-thinking management, we have made tough decisions to align our efforts in a very complicated market. Surgical strategy, focused use of global resources and consistent global messaging have helped elevate Dua to the superstardom she deserves. Everyone shifted when needed in support of the larger picture, while leaving space for individual market drivers specifically designed to create growth in their respective territories. In the case of the resurgence of "Levitating," we read the data and pounced on the opportunity together, without sacrificing the path we are currently on with the latest track.

"Levitating" is reaching new highs even as "We're Good" has been steadily climbing the Hot 100 at the same time. How have you balanced the two campaigns simultaneously?

We have spent over a year tactically applying resources based on market read, with no difference here. There have been so many simultaneous 'moments' across the entire body of work to support the artist profile and we have remained agile in support of them all, regardless of the current single. A myopic, singles-only approach might lead to hit songs, but not to Grammy Awards, unparalleled press accolades and the kind of relevance and credibility Dua has earned. Our streaming and radio teams have been flexible in using every moment to help drive the current single, while allowing marketing and fan engagement to pursue every spark that flares up across the project, no matter the song.

Given the lack of touring due to the pandemic, have some album and song campaigns gone on longer than usual?

That may be the case for some campaigns, while others have been shorter because of it. The Dua campaign has lasted this long — and will continue — due to the sheer depth of her artistry, coupled with long-term planning, a concise strategy to drive cultural impact, unified global execution, surgical drops of alternative/deluxe versions, etc., all informed by deservedly ambitious goals that were set from the start. Beyond the multiple hits, we have consistently messaged the strength of the album in its entirety, focusing resources on the many times that her unmatched talent and artistic bravery have piqued public curiosity. She created this incredible world and the team used every tool available to pull people into it. All of this without a single tour date, and with every dance club in the world shut down. Everyone involved met the moment in a way I have never seen, just incredible, and we're not done yet.

[wjr15]

I love how Warner wants to build Dua’s profile and make her the next “it girl” of pop music. They’ve been handling this era perfectly and I have full confidence in their team.

Since they’re planning more singles, I really hope we get “Cool” this summer (possibly with a featured remix). I just can’t hear “Love Again” smashing in the US. If they wanna stick with the disco sound, go with “If It Ain’t Me”.

[𝕡𝕙𝕖𝕖𝕓𝕤]

May 10, 2021 11:34:04 GMT -5 wjr15 said:

Since they’re planning more singles, I really hope we get “Cool” this summer (possibly with a featured remix).

if they hypothetically selected a “Cool” remix as the next single, who would you pick to appear on it?

It’s very summery, so the obvious choice is it-girl Doja Cat. Sam Smith or Halsey could possibly work too...?

[wjr15]

May 11, 2021 3:09:18 GMT -5 𝕡𝕙𝕖𝕖𝕓𝕤 said:

May 10, 2021 11:34:04 GMT -5 wjr15 said:

Since they’re planning more singles, I really hope we get “Cool” this summer (possibly with a featured remix).

if they hypothetically selected a “Cool” remix as the next single, who would you pick to appear on it?

It’s very summery, so the obvious choice is it-girl Doja Cat. Sam Smith or Halsey could possibly work too...?

As much as I’d like to hear Tove Lo on the remix, she wouldn’t bring anything to the song, chart-wise :(

Halsey would be a really good choice and I could hear Harry Styles’ voice working well too.

[thezatch]

I'd LOVE a Harry Styles or Doja remix. Yes please!!

[daddy]

Cool feat. Harry or Halsey please 😛

[Youknowit]

May 11, 2021 9:44:48 GMT -5 daddy said:

Cool feat. Harry or Halsey please 😛

Are you good?

[Rose "Payola" Nylund]

May 10, 2021 11:34:04 GMT -5 wjr15 said:

I love how Warner wants to build Dua’s profile and make her the next “it girl” of pop music. They’ve been handling this era perfectly and I have full confidence in their team.

Since they’re planning more singles, I really hope we get “Cool” this summer (possibly with a featured remix). I just can’t hear “Love Again” smashing in the US. If they wanna stick with the disco sound, go with “If It Ain’t Me”.

Listening to the album again this past weekend, I’d definitely go for Cool over Love Again. I initially went for Love Again because I love the sample but beyond that, I don’t think the song is super strong but Cool just feels like such a logical choice. I’d push it as soon as We’re Good wraps up.