Dua Lipa - "Break My Heart"

[Au$tin]

Jul 19, 2020 6:28:34 GMT -5 Left Of Center said:

Jul 19, 2020 2:01:58 GMT -5 Au$tin said:

I have a hard time believing Warner isn't going to go for a heavy push next week to get this to #1. It's just too close. Wouldn't shock me in the slightest to see Harry suddenly slow down next week and this to blow up.

I'm gonna try to sneak in a general question based on this. Why does a pop radio #1 matter so much? Especially if it's clear that the song would peak at #2 without whatever extra push? Does it really help the artist's radio reputation that much?

Not about Dua. I love the song and I'm actually rooting for it to amass as many chart achievements as it can, but I never got the whole "push for a pop #1" thing, watching so many other artists do it over the years.

It's a great look for both the internal radio promo team and the artist. The promo team can use it internally to ask for raises and externally to help push future singles from the same artist. While there's nothing wrong with a #2, getting that #1 makes all the more easier to keep the momentum going.

[Left Of Center]

Jul 19, 2020 6:56:53 GMT -5 Au$tin said:

Jul 19, 2020 6:28:34 GMT -5 Left Of Center said:

I'm gonna try to sneak in a general question based on this. Why does a pop radio #1 matter so much? Especially if it's clear that the song would peak at #2 without whatever extra push? Does it really help the artist's radio reputation that much?

Not about Dua. I love the song and I'm actually rooting for it to amass as many chart achievements as it can, but I never got the whole "push for a pop #1" thing, watching so many other artists do it over the years.

It's a great look for both the internal radio promo team and the artist. The promo team can use it internally to ask for raises and externally to help push future singles from the same artist. While there's nothing wrong with a #2, getting that #1 makes all the more easier to keep the momentum going.

I did not see this coming

Bonus -potentially daft- question. Is the "push for #1" just a matter of booking interviews and doing radio promo and other special things to solicit extra spins or does the promo team communicate with radio stations, telling them to play the song more? A combination of both?

[GP]

No #1 for this I'm afraid and that's okay!

[Envoirment]

I hope Harry hits a brick wall for a couple days to give this a week at #1! Even if it doesn't get to #1, I hope it keeps climbing to reach a high spin/audience total!

[Juan Carlos]

SUNDAY PUBLISHED 7/19 UPDATE:

POP:
3 3 DUA LIPA Break My Heart 16171 15168 1003 73.913

Dua's Top 40/M peaks to date:

#1. "New Rules"
#1. "Don't Start Now"
#3. "Break My Heart"
#9. "One Kiss" (Calvin Harris & Dua Lipa)
#11. "IDGAF"
#13. "Electricity" (Silk City & Dua Lipa)
#19. "Swan Song"
#21. "Scared to Be Lonely" (Martin Garrix & Dua Lipa)
#23. "Blow Your Mind (Mwah)"
#37. "Be the One"
#41. "No Lie" (Sean Paul featuring Dua Lipa)

Chart run: 40 − 21 − 16 − 15 − 13 − 11 − 11 − 10 − 9 − 7 − 7 − 7 − 6 − 6 − 5 − 3 − 3 − (...)

HOT AC:
12 10 DUA LIPA Break My Heart 3525 3203 322 17.894

AC:
28 18 DUA LIPA Break My Heart 92 50 42 0.269

RHYTHMIC:
45 48 DUA LIPA Break My Heart 448 399 49 0.904

SPANISH CONTEMPORARY:
45 46 DUA LIPA Break My Heart 167 158 9 1.670

DANCE:
17 21 DUA LIPA Break My Heart 168 178 -10 0.078

Officially Top 10 at Hot AC and Top 20 at AC.

[brokenhearts]

This might go to #2 today. Praying circle for number one.

[kcdawg13]

Jul 20, 2020 1:38:10 GMT -5 brokenhearts said:

This might go to #2 today. Praying circle for number one.

I'm also praying for Circles to go number-one

[Az Paynter]

POP:
3 2 DUA LIPA Break My Heart 16394 15398 996 74.979

+224 Spins
-6 Bullet
+1.072 Audience

HOT AC:
12 10 DUA LIPA Break My Heart 3569 3252 317 18.330

+47 Spins
-2 Bullet
+0.441 Audience

AC:
27 18 DUA LIPA Break My Heart 94 56 38 0.271

+2 Spins
-4 Bullet
+0.002 Audience

RHYTHMIC:
44 50 DUA LIPA Break My Heart 452 529 -77 0.914

+5 Spins
-125 Bullet
+0.011 Audience




SPINS:
449 Spins from #1, Trevor Daniel (+181)

212 Spins ahead of #3, The Weeknd (+388)
971 Spins ahead of #4, Harry Styles (-106)

[Normi]

They're going for a one week push, it seems

[GP]

oh wow! the interviews helped

[Au$tin]

Jul 19, 2020 2:01:58 GMT -5 Au$tin said:

I have a hard time believing Warner isn't going to go for a heavy push next week to get this to #1. It's just too close. Wouldn't shock me in the slightest to see Harry suddenly slow down next week and this to blow up.

Clairvoyant

[Choco]

Taylor Swift teas 😍

[Rose "Payola" Nylund]

Jul 19, 2020 7:24:01 GMT -5 Left Of Center said:

Bonus -potentially daft- question. Is the "push for #1" just a matter of booking interviews and doing radio promo and other special things to solicit extra spins or does the promo team communicate with radio stations, telling them to play the song more? A combination of both?

I’ve been asking for months. No one seems to really know for certain.

[chartfreak]

They need to discount this now. If this ends up at #1 on Pop, missing the top 10 on Hot 100 would be disappointing. Not sure if the extra sales would really help, but it needs all the points it can get.

[Deleted]

I really want them to go all in. Seems like they're finally picking up on the promo now that she can actually do it which should help. Interviews are helping. But they need to release some remixes, discount it to 69 cents, and push it on streaming services i really want this to reach the top ten it's just too close not to.

[SPRΞΞ]

Jul 19, 2020 7:24:01 GMT -5 Left Of Center said:

Jul 19, 2020 6:56:53 GMT -5 Au$tin said:

It's a great look for both the internal radio promo team and the artist. The promo team can use it internally to request Daisies and externally to help push future singles from the same artist. While there's nothing wrong with a #2, getting that #1 makes all the more easier to keep the momentum going.

I did not see this coming

As they should

[kimberly]

Jul 20, 2020 9:18:35 GMT -5 Rose "Payola" Nylund said:

Jul 19, 2020 7:24:01 GMT -5 Left Of Center said:

Bonus -potentially daft- question. Is the "push for #1" just a matter of booking interviews and doing radio promo and other special things to solicit extra spins or does the promo team communicate with radio stations, telling them to play the song more? A combination of both?

I’ve been asking for months. No one seems to really know for certain.

I'm not an industry insider lol but from what I've read over the years it's a combination of both. There are allegedly people working the connection between record labels and radio program directors (like contractors) that essentially get paid to use their network and incentivize stations to play certain songs. (Which explains how debut singles by major label artists have a much higher chance charting that indie labels, but I don't think this is a factor for the top ten airplay songs for the most part since nearly all tend to be from major label artists or have a major label distributor.) This is kind of similar to what we used to do at the magazine I worked for in New York: if we got an e-mail from a trusted PR agency about something it would be much more likely for us to feature that person/product/store/whatever versus had the e-mail come from a random e-mail address or a PR firm that we hadn't worked with before.

One thing I keep saying is about people implying a monetary incentive directly from the artist's team/label to the radio stations, which is against the federal law and would be a punishable criminal act. Even the more obvious examples like "My Oh My" and "Intentions" have most definitely benefited from the stuff above and not a paycheck from Scooter Braun or whoever Camila's team is (is she still signed to Simon Cowell's label?).

[Az Paynter]

POP:
3 2 DUA LIPA Break My Heart 16592 15542 1050 75.967

+198 Spins
+54 Bullet
+0.988 Audience

HOT AC:
12 10 DUA LIPA Break My Heart 3597 3310 287 18.393

+28 Spins
-30 Bullet
+0.063 Audience

AC:
23 18 DUA LIPA Break My Heart 94 66 28 0.291

= Spins
-10 Bullet
+0.020 Audience

RHYTHMIC:
43 50 DUA LIPA Break My Heart 459 547 -88 0.921

+7 Spins
-11 Bullet
+0.007 Audience




SPINS:
160 Spins from #1, Trevor Daniel (+289)

430 Spins ahead of #3, The Weeknd (+218)
835 Spins ahead of #4, Harry Styles (-136)

[wjr15]

This should get #1 tomorrow!!! Now it just needs to maintain the top spot through Sunday!

[levitating]

#24 on the hot 100. #15 without new entries.

[thezatch]

Do sales for remixes count towards the Hot 100? If so, that Moon Boots Remix is hot and I wouldn’t mind plopping down my $1.29 for it if it means it would help impact “Break My Heart”’s Hot 100 position.

[chartfreak]

Jul 21, 2020 10:40:43 GMT -5 thezatch said:

Do sales for remixes count towards the Hot 100? If so, that Moon Boots Remix is hot and I wouldn’t mind plopping down my $1.29 for it if it means it would help impact “Break My Heart”’s Hot 100 position.

Yes they do!

[MissAmericana]

Jul 21, 2020 10:40:43 GMT -5 thezatch said:

Do sales for remixes count towards the Hot 100? If so, that Moon Boots Remix is hot and I wouldn’t mind plopping down my $1.29 for it if it means it would help impact “Break My Heart”’s Hot 100 position.

Yup, any remixes, alternate mixes and videos related to the song will count towards the Hot 100.

[thezatch]

Perfect! Thank you both!!

[Rose "Payola" Nylund]

Jul 21, 2020 2:34:05 GMT -5 kimberly said:

Jul 20, 2020 9:18:35 GMT -5 Rose "Payola" Nylund said:

I’ve been asking for months. No one seems to really know for certain.

I'm not an industry insider lol but from what I've read over the years it's a combination of both. There are allegedly people working the connection between record labels and radio program directors (like contractors) that essentially get paid to use their network and incentivize stations to play certain songs. (Which explains how debut singles by major label artists have a much higher chance charting that indie labels, but I don't think this is a factor for the top ten airplay songs for the most part since nearly all tend to be from major label artists or have a major label distributor.) This is kind of similar to what we used to do at the magazine I worked for in New York: if we got an e-mail from a trusted PR agency about something it would be much more likely for us to feature that person/product/store/whatever versus had the e-mail come from a random e-mail address or a PR firm that we hadn't worked with before.

One thing I keep saying is about people implying a monetary incentive directly from the artist's team/label to the radio stations, which is against the federal law and would be a punishable criminal act. Even the more obvious examples like "My Oh My" and "Intentions" have most definitely benefited from the stuff above and not a paycheck from Scooter Braun or whoever Camila's team is (is she still signed to Simon Cowell's label?).

Okay, and this makes much more sense to me. Essentially, local (or ‘local’) reps from labels would pitch a new single or song to a program director in much the same way a PR person would pitch a story to a news show. They either pick up on it or they don’t but it’s about the relationship between the label rep and the PD. If the pitch comes from a respected, known or recognized label/rep, it’ll get picked up more often.

I won’t lie, I don’t know why I didn’t think of that before. When I worked at a theatre as a marketing/PR person, I had much better luck getting pitches picked up by local news than when I worked at an art gallery. The theatre was more involved and had more local connections than the gallery. And sometimes, news media reached out to me to see if there were story ideas, which they wouldn’t do if they didn’t know me or the place i worked for. There were also ad buys and contracts involved too. We’d be more likely to get a nod if we regularly bought ad space or air time with the publication/network. So that might be where a money component might come in.

[Choco]

Me: It's okay if it peaks at #2, it's a win for Dua.

Also me: C'mon Warner push it for that Sunday #1 peak.

[musicbuff26]

I’m hoping they push it for a higher peak on H100. Not sure how many juice WRLD songs will fall below it. Pop #1 and top 15 H100 would be satisfying enough.

[leonagwen]

Congrats Dua Lipa! #1 on Mediabase.

[iamsorare]

Dua did it this year!! Future nostalgia era has two pop hits on top.I don't remember another female era-album who achieved this recently

[nick64]

Jul 22, 2020 5:14:51 GMT -5 iamsorare said:

Dua did it this year!! Future nostalgia era has two pop hits on top.I don't remember another female era-album who achieved this recently

Last 5 to do it:
Lizzo - “Truth Hurts” / “Good as Hell”
Ariana Grande - “Thank U, Next” / “7 Rings”
Ariana Grande - “No Tears Left to Cry” / “God Is a Woman”
Camila Cabello - “Havana” / “Never Be the Same”
Taylor Swift - “Look What You Made Me Do” / “Delicate”