MissAmericana
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Post by MissAmericana on Dec 16, 2020 21:09:31 GMT -5
A songwriting demo and the instrumental? Huh. Sure, I'm down. I would've LOVED to have the instrumental of the Elvira remix though, that would've popped all the way off.
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𝕡𝕙𝕖𝕖𝕓𝕤
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Post by 𝕡𝕙𝕖𝕖𝕓𝕤 on Dec 16, 2020 21:15:49 GMT -5
Taylor oh my god
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Post by ificanthaveyou on Dec 16, 2020 21:23:30 GMT -5
she's just padding her stats. She knows these songs aren't suited for Pop radio, so in order to have high chart placements, all these other tactics are necessary. It's all a game, and she's playing the game. I wish more artists would make such an effort. Okay Spree, come through!
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Post by Deleted on Dec 17, 2020 2:30:00 GMT -5
Personally I think the best way to ensure success for these songs is getting a huge radio deal for them a la Me!. That helped Me! stabilise in the top 15 till mid-June iirc, and it only began falling after she removed it from streaming playlists in favour of YNTCD and the audience began dropping because of the horrible callouts. Cardigan had much better callouts, so while it couldn't have improved upon the audience it had earned through the deal, it could have stabilised with that big audience for a long time. This would've worked terrifically with Willow too.
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Au$tin
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Post by Au$tin on Dec 17, 2020 5:12:57 GMT -5
Radio deals are typically only one day for the initial release day. The only notable exception to this was "Yummy." The reason Taylor's songs climb into the top 20 and sit there is name recognition. Stations are willing to bet the new Taylor Swift single will perform well with their listeners so they take it fairly high into their playlists until they get feedback that either confirms or denies their suspicion, in which case they'll either take it farther (see: Delicate) or let it drop (see: The Man). In the case of "Lover" and "cardigan," feedback wasn't overtly negative or positive, so they got stuck in that region until feedback shifted one way or the other or until the label gave up their campaign. "Me" had lead single hype to help it go even further until the negative feedback became too vast to ignore and "You Need to Calm Down" had decently positive reception in certain areas of the country and certain surveys which helped it enter the top ten and float around in the bottom of it for a bit before it died. In that song's case, the more Hot AC leaning stations had positive feedback which really helped, as is showcased by the song's excellent run on Hot AC.
So a deal wouldn't have done much for this other than getting it started a bit faster. This will almost certainly reach the upper 20s with ease and likely stabilize in the upper 20s/lower teens until feedback really starts to come in for the stations. Hopefully it's positive, but I wouldn't be surprised if it isn't.
And yes, unfortunately stations ignore feedback all together in favor of not playing an "uncool" artist or artist that doesn't want to play the schmoozing game (see: Midnight Sky) or to keep up with trends in streaming/sales/online world (see: Savage Love or Dynamite).
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Deleted
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Post by Deleted on Dec 17, 2020 5:21:45 GMT -5
Radio deals are typically only one day for the initial release day. The only notable exception to this was "Yummy." The reason Taylor's songs climb into the top 20 and sit there is name recognition. Stations are willing to bet the new Taylor Swift single will perform well with their listeners so they take it fairly high into their playlists until they get feedback that either confirms or denies their suspicion, in which case they'll either take it farther (see: Delicate) or let it drop (see: The Man). In the case of "Lover" and "cardigan," feedback wasn't overtly negative or positive, so they got stuck in that region until feedback shifted one way or the other or until the label gave up their campaign. "Me" had lead single hype to help it go even further until the negative feedback became too vast to ignore and "You Need to Calm Down" had decently positive reception in certain areas of the country and certain surveys which helped it enter the top ten and float around in the bottom of it for a bit before it died. In that song's case, the more Hot AC leaning stations had positive feedback which really helped, as is showcased by the song's excellent run on Hot AC. So a deal wouldn't have done much for this other than getting it started a bit faster. This will almost certainly reach the upper 20s with ease and likely stabilize in the upper 20s/lower teens until feedback really starts to come in for the stations. Hopefully it's positive, but I wouldn't be surprised if it isn't. And yes, unfortunately stations ignore feedback all together in favor of not playing an "uncool" artist or artist that doesn't want to play the schmoozing game (see: Midnight Sky) or to keep up with trends in streaming/sales/online world (see: Savage Love or Dynamite). Me! debuted with 29M and gained 10M every day till the rolling effect kicked in, so were these daily ~10M increases without a radio deal? I have a feeling Willow will probably not debut with good callouts, but similar to Cardigan the familiarity should be low and there will be room for improvement.
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Au$tin
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Post by Au$tin on Dec 17, 2020 6:20:44 GMT -5
Me! debuted with 29M and gained 10M every day till the rolling effect kicked in, so were these daily ~10M increases without a radio deal? Yup, they sure were! Radio was clamoring for new Taylor music and "Me" was crazy hyped leading up to its release. Unfortunately, the Lover era took her down a bit from an A+ radio darling to "just" an A radio darling which is why neither "cardigan" nor this are storming up quite that fast. (They also just aren't as radio friendly.)
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fearlessarrow
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Post by fearlessarrow on Dec 17, 2020 6:33:03 GMT -5
POP: -- 30 TAYLOR SWIFT willow 1810 0 1810 10.175
+365 Spins +365 Bullet +1.547 Audience
HOT AC: -- 24 TAYLOR SWIFT willow 837 0 837 5.816
+201 Spins +201 Bullet +1.057 Audience
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Post by Fears in the Fire on Dec 17, 2020 8:11:25 GMT -5
Me! debuted with 29M and gained 10M every day till the rolling effect kicked in, so were these daily ~10M increases without a radio deal? Yup, they sure were! Radio was clamoring for new Taylor music and "Me" was crazy hyped leading up to its release. Unfortunately, the Lover era took her down a bit from an A+ radio darling to "just" an A radio darling which is why neither "cardigan" nor this are storming up quite that fast. (They also just aren't as radio friendly.) Ugh imagine if she’d released Cruel Summer instead of ME
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Deleted
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Post by Deleted on Dec 17, 2020 10:48:13 GMT -5
Me! was actually so huge at the beginning. 200K digital downloads sold first week, had the second biggest opening for a woman on Spotify at the time, 65M YouTube views, 100M AI in one week, broke Amazon's opening day record etc. I thought she would never have a song with a lot of hype after LWYMMD, but she proved me wrong. Hopefully TS10 lead will be this hyped too.
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Choco
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Post by Choco on Dec 17, 2020 11:52:56 GMT -5
Me! was actually so huge at the beginning. 200K digital downloads sold first week, had the second biggest opening for a woman on Spotify at the time, 65M YouTube views, 100M AI in one week, broke Amazon's opening day record etc. I thought she would never have a song with a lot of hype after LWYMMD, but she proved me wrong. Hopefully TS10 lead will be this hyped too. And the song completely wasted that hype. It opened well because it was a Pop friendly Taylor lead single but imagine if she had released a better song instead...
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Taylor.
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Post by Taylor. on Dec 17, 2020 12:06:59 GMT -5
I don't think I'll ever get over the trauma that was the ME! release. The amount of backbending I did to try and force myself to like that damned song...
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Post by blanksnake17 on Dec 17, 2020 12:16:34 GMT -5
I don't think I'll ever get over the trauma that was the ME! release. The amount of backbending I did to try and force myself to like that damned song... the moment i heard the first chorus i knew it was going to flop and i was horrified
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Eloqueen™
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Post by Eloqueen™ on Dec 17, 2020 14:26:56 GMT -5
Cosign all the "Me!" talk. I distinctly remember hearing it for the first time and not only being disappointed, but utterly confused. It still confuses me to this day. We had Taylor develop a grittier, matured, more relatable image with Reputation, which most percieved to be growth/a step forward, only to completely redact said growth and take a giant leap backward with the schmaltzy, Disney-like, cheese-tastic "Me!". Even more confounding seeing the behind the scenes creation of the song and their complete and utter optimism about what they were creating. lol It is inarguably (IMO) the biggest "wtf" moment of her career.
But then Folklore and Evermore came along and eradicated any doubts I had about her artistic trajectory. It's hard to believe "Me!" was written by the same artist who crafted such masterful albums.
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Post by Devil Marlena Nylund on Dec 17, 2020 15:05:49 GMT -5
Yeah, I'm usually one to try to find a reason behind everything but the only reason why ME!'s release would make sense is if it was the only song they had to release at that point in time and there was an absolute need (for some reason) to get a single out then rather than wait. I get that first-singles are usually instant, jump-out-at-you singles, but ME! was not it. The album had other songs that could have served that purpose without being regressive.
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born
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Post by born on Dec 17, 2020 15:19:43 GMT -5
Ooooh we thirsty thirsty.
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theflying
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Post by theflying on Dec 17, 2020 16:08:46 GMT -5
To add an extra dimension to the ME! discussion, I always felt like ME! was one of the few times where it was just TOO obvious what she was trying to do. The sentiment of the song is really sweet and a more truthful, unique message than we usually get on Pop radio (my unique qualities and complications are what’s fun about dealing with me!) — but there was something really saccharine and unearned and victory-lap-ish about the execution & production. There were no stakes in the storytelling, and it felt like she forced a song that wasn’t organically meant to be a stadium song to become one.
Basically, there was unintentional pandering throughout the lyrics and production that made it a much more one-dimensional, less interesting, and immature artistic step backward than it needed to be.
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Post by Love Plastic Love on Dec 17, 2020 16:09:57 GMT -5
Me is one of the few examples of a true stumble from her, in my opinion. Part of me thinks they panicked when Reputation was only a massive hit rather than a 1989 out of this park hit so they scrambled back to pure upbeat pop...but then they did it with something cheesier and more generic/cringey than any of her other pop hits. Then, in the behind the music stuff they seriously acted like they were created a legendary pop classic that would change pop music forever LOL.
But yeah, I like Willow better than Cardigan, but neither capture me the way her best songs have. I will listen to the entire cds eventually.
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NeRD
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Post by NeRD on Dec 17, 2020 17:14:03 GMT -5
I just remember the lengths they went to try to get ME! to #1 when everyone knew there was no way in hell it was going to overtake Old Town Road. Lol
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Post by neverduplicated on Dec 17, 2020 23:03:11 GMT -5
The "Me!" discussions make me sad because I think that song is super cute, and I actually love that it is so saccharine and uplifting. I feel like you just have to embrace the cheese if you want to jam to that one. I do agree it's one of her weakest efforts, and with "Cruel Summer" RIGHT THERE it was a very confusing release. However, I can look past all that and appreciate the song for what it is, and I LOVE the colorful video. I'm also flummoxed that I don't see more people like me online who will say they love the song because it still does pretty well in streaming and has over 500 million streams on Spotify, so surely I'm not the only one who likes it, right?
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notgoodenglish
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Post by notgoodenglish on Dec 17, 2020 23:17:05 GMT -5
Hey kids spelling is fun !
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jodakyellow
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Post by jodakyellow on Dec 17, 2020 23:19:39 GMT -5
The "Me!" discussions make me sad because I think that song is super cute, and I actually love that it is so saccharine and uplifting. I feel like you just have to embrace the cheese if you want to jam to that one. I do agree it's one of her weakest efforts, and with "Cruel Summer" RIGHT THERE it was a very confusing release. However, I can look past all that and appreciate the song for what it is, and I LOVE the colorful video. I'm also flummoxed that I don't see more people like me online who will say they love the song because it still does pretty well in streaming and has over 500 million streams on Spotify, so surely I'm not the only one who likes it, right? I mean, I can say I hate it all I want but my play count metadata tells a different story Hey kids spelling is fun ! allegedly!
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SPRΞΞ
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Post by SPRΞΞ on Dec 17, 2020 23:28:58 GMT -5
The "Me!" discussions make me sad because I think that song is super cute, and I actually love that it is so saccharine and uplifting. I feel like you just have to embrace the cheese if you want to jam to that one. I do agree it's one of her weakest efforts, and with "Cruel Summer" RIGHT THERE it was a very confusing release. However, I can look past all that and appreciate the song for what it is, and I LOVE the colorful video. I'm also flummoxed that I don't see more people like me online who will say they love the song because it still does pretty well in streaming and has over 500 million streams on Spotify, so surely I'm not the only one who likes it, right? Cruel Summer sucks, I'm glad it never saw the light of day. It's so overrated by you guys. Me! is much better despite the cheese factor.
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Post by Deleted on Dec 17, 2020 23:36:20 GMT -5
ME! is cute but not even deluxe limited edition track worthy Cruel Summer is nice but overrated
I Think He Knows is the one they should have pushed
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MissAmericana
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Post by MissAmericana on Dec 18, 2020 0:24:02 GMT -5
Now predicted to debut at #1 on the Billboard Hot 100 with 392 points!
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𝕡𝕙𝕖𝕖𝕓𝕤
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Post by 𝕡𝕙𝕖𝕖𝕓𝕤 on Dec 18, 2020 1:23:27 GMT -5
The "Me!" discussions make me sad because I think that song is super cute, and I actually love that it is so saccharine and uplifting. I feel like you just have to embrace the cheese if you want to jam to that one. I do agree it's one of her weakest efforts, and with "Cruel Summer" RIGHT THERE it was a very confusing release. However, I can look past all that and appreciate the song for what it is, and I LOVE the colorful video. I'm also flummoxed that I don't see more people like me online who will say they love the song because it still does pretty well in streaming and has over 500 million streams on Spotify, so surely I'm not the only one who likes it, right? Cruel Summer sucks, I'm glad it never saw the light of day. It's so overrated by you guys. Me! is much better despite the cheese factor. Shut your ugly boat mouth, it is Antonoffian nostalgic pop perfection and I won't let ANYONE tell me otherwise
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bornfearless2000
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Post by bornfearless2000 on Dec 18, 2020 2:13:00 GMT -5
Me! Is actually a catchy song. Yeah its very childish for her age but its still a bop. I think the reason why its a lead single is because she wanted to show that Lover is a completely different album from Reputation and if she had released Cruel Summer, people would think she didnt make any progression on her music because it has the same feeling or vibe as Getaway Car. She should’ve released Lover as first single.
Anyway. Hopefully willow will debut at number one. I dont care if it crashes the following weeks, i just want that number one for her
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Post by ificanthaveyou on Dec 18, 2020 2:43:56 GMT -5
Me! Is actually a catchy song. Yeah its very childish for her age but its still a bop. I think the reason why its a lead single is because she wanted to show that Lover is a completely different album from Reputation and if she had released Cruel Summer, people would think she didnt make any progression on her music because it has the same feeling or vibe as Getaway Car. She should’ve released Lover as first single. Anyway. Hopefully willow will debut at number one. I dont care if it crashes the following weeks, i just want that number one for her The verses on Me! are amazing. It’s the chorus and the bridge that ruin it for me, and make it hard to relisten to.
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ampersand
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Post by ampersand on Dec 18, 2020 5:51:35 GMT -5
Me is one of the few examples of a true stumble from her, in my opinion. Part of me thinks they panicked when Reputation was only a massive hit rather than a 1989 out of this park hit so they scrambled back to pure upbeat pop...but then they did it with something cheesier and more generic/cringey than any of her other pop hits. Then, in the behind the music stuff they seriously acted like they were created a legendary pop classic that would change pop music forever LOL.But yeah, I like Willow better than Cardigan, but neither capture me the way her best songs have. I will listen to the entire cds eventually. The part in her documentary when she’s adamant about how she’s just written the lead single had me screaming. Imagine listening to “ME!” and being like, “This is it! This is a game changer!” Although, I guess in a way she was right. And then she made sure we knew Brendon wrote the “Spelling is fun!” line after the collective cringe and removed it from the album version... that whole single campaign was a trip. 💀
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fearlessarrow
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Post by fearlessarrow on Dec 18, 2020 5:53:13 GMT -5
POP: 247 29 TAYLOR SWIFT willow 2246 8 2238 12.084
+436 Spins +428 Bullet +1.909 Audience
HOT AC: 121 22 TAYLOR SWIFT willow 1036 4 1032 6.763
+199 Spins +195 Bullet +0.947 Audience
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