Taylor Swift - "Karma"

[NeRD]

Adds include Z100 which is a good sign considering there is no official adds date.

[musiclife]

Love that z100 is already on this. I hope this smashes beyond epic levels. I would love if it went to #1 on the hot 100 somehow.

[JukeboxJacob]

Apr 18, 2023 19:03:05 GMT -5 musiclife said:

Love that z100 is already on this. I hope this smashes beyond epic levels. I would love if it went to #1 on the hot 100 somehow.

at best, with a hypothetical MV drop, it'll be more similar to Lavender Haze - a moderate hit that hangs around the edge of the top 10 for a while

[irice22]

It does kind of feel like "Bejeweled" would be the most exciting song to release to radio. Feels like she's going to just miss the mark again. But at least she got the first single correct this time around.

[Au$tin]

Idk I feel like Bejeweled would be a huge flop, and tbh I don't have much confidence in this either. Midnight Rain is the only other track I have any confidence in, but even then, I still don't think it would even reach Lavender Haze's heights. The album was so massive when it released that it basically blew its load already on the streaming and virality front for the majority of the tracks, which in turn would hurt its chances on radio (higher burn rate and whatnot).

I'm happy to see them at least try, though! I miss the days of long eras.

[JukeboxJacob]

Apr 18, 2023 20:06:02 GMT -5 Au$tin said:

blew its load

😏

[Rose "Payola" Nylund]

Bejeweled is like the worst song on the album though

[Deleted]

Apr 18, 2023 20:06:02 GMT -5 Au$tin said:

Idk I feel like Bejeweled would be a huge flop, and tbh I don't have much confidence in this either. Midnight Rain is the only other track I have any confidence in, but even then, I still don't think it would even reach Lavender Haze's heights. The album was so massive when it released that it basically blew its load already on the streaming and virality front for the majority of the tracks, which in turn would hurt its chances on radio (higher burn rate and whatnot).

I'm happy to see them at least try, though! I miss the days of long eras.

The thing is a lot of people still don't understand how streaming and the streaming era works. Streaming is all about the long term and a post-release single does wonders even if the single doesn't necessarily peak high again on either the H100 or Spotify charts. 

For example, people dragged The Man through hell and back and before tour it was already oustreaming both YNCD and ME!. 

They keep trying because it yields results. Not because they think it will jump back to the Top 10 in 3 weeks 

[Au$tin]

Z100 added it already wow.

Apr 18, 2023 20:38:49 GMT -5 @stateofgrace said:

Apr 18, 2023 20:06:02 GMT -5 Au$tin said:

Idk I feel like Bejeweled would be a huge flop, and tbh I don't have much confidence in this either. Midnight Rain is the only other track I have any confidence in, but even then, I still don't think it would even reach Lavender Haze's heights. The album was so massive when it released that it basically blew its load already on the streaming and virality front for the majority of the tracks, which in turn would hurt its chances on radio (higher burn rate and whatnot).

I'm happy to see them at least try, though! I miss the days of long eras.

The thing is a lot of people still don't understand how streaming and the streaming era works. Streaming is all about the long term and a post-release single does wonders even if the single doesn't necessarily peak high again on either the H100 or Spotify charts. 

For example, people dragged The Man through hell and back and before tour it was already oustreaming both YNCD and ME!. 

They keep trying because it yields results. Not because they think it will jump back to the Top 10 in 3 weeks 

I was speaking entirely from the viewpoint of radio airplay and scoring an airplay hit and not talking about any of that.

[🅳🅸🆂🅲🅾]

Wow. This is unexpected. This is one of my favorites off of the album but I would have really liked "Vigilante Shit" as the current single because that one coupled with an epic, cinematic video would be so iconic.

[Juan Carlos]

This is officially the next single from Midnights. The HITS Pop Mart section mentions that the adds the track received today were before the impact date, so it seems that these radio stations jumped on "Karma" ahead of its announcement as a single.

Republic's Spangler and crew put 135 adds on Post Malone's newly released "Chemical," making it the #1 Most Added track for the week. Columbia's Gray and staff put 69 early adds on Miley Cyrus' "Jaded," and Virgin's Team Halpern puts 44 adds on NF's "HAPPY" (NF Real Music) upon impact week. Republic put another 38 adds on Jonas Brothers' "Waffle House," while Warner's Reich crew landed another 36 adds on David Guetta x Anne-Marie x Coi Leray's "Baby Don't Hurt Me" (Parlophone U.K.). Marella's Capitol bunch scores 30 early adds on Lewis Capaldi's "Wish You the Best" and 13 more stations on Toosii's "Favorite Song" (SCMG). Republic's third entry in the Top 10 is Taylor Swift's "Karma," which posts 24 adds prior to official impact. Columbia also secures another 12 adds on Labrinth's "Never Felt So Alone" as RCA's Team Rothschild picks up 12 more on P!NK's "TRUSTFALL."

[👑 Eloquent ™]

Apr 18, 2023 20:38:49 GMT -5 @stateofgrace said:

The thing is a lot of people still don't understand how streaming and the streaming era works. Streaming is all about the long term and a post-release single does wonders even if the single doesn't necessarily peak high again on either the H100 or Spotify charts. 

For example, people dragged The Man through hell and back and before tour it was already oustreaming both YNCD and ME!. 

They keep trying because it yields results. Not because they think it will jump back to the Top 10 in 3 weeks 

Confused at "The Man" example? I think people rightfully dragged the song as a single choice (especially given the string of pisspoor single choices of the Lover era) and it's not as if its now surmounted said criticism with resounding success. It's still far behind both "YNTCD" and "Me!" in collective streams and even the fact it was streaming better than both pre tour isn't much of an accomplishment when it was her last single from her last pop album prior to Midnights and those two singles were dragged as well for various reasons. lol

[#brayden]

Apr 18, 2023 22:50:47 GMT -5 👑 Eloquent ™ said:

Apr 18, 2023 20:38:49 GMT -5 @stateofgrace said:

The thing is a lot of people still don't understand how streaming and the streaming era works. Streaming is all about the long term and a post-release single does wonders even if the single doesn't necessarily peak high again on either the H100 or Spotify charts. 

For example, people dragged The Man through hell and back and before tour it was already oustreaming both YNCD and ME!. 

They keep trying because it yields results. Not because they think it will jump back to the Top 10 in 3 weeks 

Confused at "The Man" example? I think people rightfully dragged the song as a single choice (especially given the string of pisspoor single choices of the Lover era) and it's not as if its now surmounted said criticism with resounding success. It's still far behind both "YNTCD" and "Me!" in collective streams and even the fact it was streaming better than both pre tour isn't much of an accomplishment when it was her last single from her last pop album prior to Midnights and those two singles were dragged as well for various reasons. lol

"The Man" doing north of 600K streams daily is impressive considering it was a flop single at the time though. We're over three years and three albums (five if we count re-releases) since Lover so I don't think it's doing these numbers because of some recency factor.

[rainie]

yay, pleasantly suprised we're getting a third midnights single !!! i've posted abt this before but i think this was *probably* the right choice since the bejeweled video already dropped, i hope this does well (even though i second the lyrics being. dodgy in places)

[MissAmericana]

As much as I love this song, it’s a little hollow and the clean version doesn’t hit as hard as the OG ("Vegas acrobat" instead of "goddamn acrobat" was... a choice). Since that’s what stations will be playing, I don’t know if this could go too far. Rooting for it nonetheless, though!

[𝕡𝕙𝕖𝕖𝕓𝕤]

Apr 18, 2023 15:14:22 GMT -5 @stateofgrace said:

Apr 18, 2023 14:44:58 GMT -5 rnb said:

thank god this is the next single, it’s the most poppy song left and it’s a bop despite the not so good lyrics lol

Really? I think the lyrics are quite clever. Kinda like Kill Bill. I guess she was ahead of the curve when she said you wouldn’t know what she means lol

idk, in my experience only ugly and fat people think it's well written

[justlurkingaround]

Is it my favorite off Midnights? No. But it IS a bop.

[Deleted]

Apr 19, 2023 1:43:06 GMT -5 𝕡𝕙𝕖𝕖𝕓𝕤 said:

Apr 18, 2023 15:14:22 GMT -5 @stateofgrace said:

Really? I think the lyrics are quite clever. Kinda like Kill Bill. I guess she was ahead of the curve when she said you wouldn’t know what she means lol

idk, in my experience only ugly and fat people think it's not well written

Agreed! or people without good karma 

Thankfully, Karma is also my boyfriend and I know exactly what she means 

[Ling-Ling]

I don't think there are any hits left on the album, this is as good a choice as any.

I do agree that the lyrics are outright bad in places. And given her recent breakup, some of the lyrics are glaringly off now, lol. Which makes this a weird choice calling attention to it.

[daddy]

I would have gone with “Maroon” or “Midnight Rain”. Never been a big fan of “Karma”.

[theflying]

So sad that Bejeweled won’t be a single.

[christianlarson9]

I'm mutuals with a programmer director at Audacy and he told me that "Karma" is set to impact US Pop Radio on May 2nd.

[Marooned@Midnight]

I need this to be huge so that they are incentivized to do a 4th and 5th single too! Midnights has held up as my favorite album from her and I just want to keep celebrating it as long as possible.

[Dylan :)]

Apr 19, 2023 7:27:38 GMT -5 christianlarson9 said:

I'm mutuals with a programmer director at Audacy and he told me that "Karma" is set to impact US Pop Radio on May 2nd.

I wonder if you’re the source

[christianlarson9]

Apr 19, 2023 8:08:40 GMT -5 Dylan :) said:

Apr 19, 2023 7:27:38 GMT -5 christianlarson9 said:

I'm mutuals with a programmer director at Audacy and he told me that "Karma" is set to impact US Pop Radio on May 2nd.

I wonder if you’re the source

I’m also mutuals with one of their admins, so yes. 😅

[skizzo]

Apr 19, 2023 7:10:14 GMT -5 daddy said:

I would have gone with “Maroon” or “Midnight Rain”. Never been a big fan of “Karma”.

Same

[Janhova's Witness]

Apr 19, 2023 6:21:58 GMT -5 @stateofgrace said:

Thankfully, Karma is also my boyfriend and I know exactly what she means 

Period

[spiritboy]

This is meh. There are much better songs on the album.

[musiclife]

There is still Midnight Rain and Maroon. Those are hits too.

[👑 Eloquent ™]

Is Taylor directing the video for this too? I kinda hope she doesn't just start directing all or most of her videos. Just because one can doesn't mean one should. As much as I love Taylor, I haven't *loved* the videos she's directed (outside "Cardigan" and "Bejeweled") and I still wanna see some visuals I'm obsessed with paired with her releases.