Ariana Grande - "the boy is mine"

[Az Paynter]

A triple-digit gain yesterday to this today, are you kidding me...

POP:
15 13 ARIANA GRANDE the boy is mine 5948 5583 365 11.411

-27 Spins
-80 Bullet
+0.048 Audience

HOT AC:
32 30 ARIANA GRANDE the boy is mine 498 484 14 0.492

+7 Spins
+7 Bullet
+0.011 Audience

RHYTHMIC:
11 12 ARIANA GRANDE the boy is mine 3049 2801 248 5.123

+18 Spins
-7 Bullet
+0.051 Audience

URBAN:
38 46 ARIANA GRANDE the boy is mine 616 957 -341 0.449

-47 Spins
+2 Bullet
-0.033 Audience

[Az Paynter]

POP:
15 14 ARIANA GRANDE the boy is mine 5967 5686 281 11.674

+19 Spins
-84 Bullet
+0.263 Audience

HOT AC:
31 29 ARIANA GRANDE the boy is mine 508 483 25 0.493

+10 Spins
+11 Bullet
+0.001 Audience

RHYTHMIC:
12 12 ARIANA GRANDE the boy is mine 3095 2839 256 5.300

+46 Spins
+8 Bullet
+0.177 Audience

URBAN:
38 48 ARIANA GRANDE the boy is mine 568 932 -364 0.422

-48 Spins
-23 Bullet
-0.027 Audience

[Az Paynter]

POP:
14 14 ARIANA GRANDE the boy is mine 6030 5708 322 12.015

+63 Spins
+41 Bullet
+0.341 Audience

HOT AC:
31 29 ARIANA GRANDE the boy is mine 520 482 38 0.503

+12 Spins
+13 Bullet
+0.010 Audience

RHYTHMIC:
12 12 ARIANA GRANDE the boy is mine 3141 2859 282 5.388

+46 Spins
+26 Bullet
+0.088 Audience

URBAN:
Out.

[Az Paynter]

POP:
14 14 ARIANA GRANDE the boy is mine 6030 5741 289 12.126

= Spins
-33 Bullet
+0.111 Audience

HOT AC:
31 30 ARIANA GRANDE the boy is mine 520 486 34 0.514

= Spins
-4 Bullet
+0.011 Audience

RHYTHMIC:
12 12 ARIANA GRANDE the boy is mine 3171 2893 278 5.383

+30 Spins
-4 Bullet
-0.005 Audience

[Az Paynter]

Radio losing the thread again...

POP:
13 14 ARIANA GRANDE the boy is mine 6031 5805 226 12.245

+1 Spin
-63 Bullet
+0.119 Audience

HOT AC:
31 30 ARIANA GRANDE the boy is mine 522 473 49 0.525

+2 Spins
+15 Bullet
+0.011 Audience

RHYTHMIC:
12 11 ARIANA GRANDE the boy is mine 3172 2949 223 5.391

+1 Spin
-55 Bullet
+0.008 Audience

[Az Paynter]

Oh do fuck of, radio.

POP:
13 14 ARIANA GRANDE the boy is mine 5988 5861 127 12.286

-43 Spins
-99 Bullet
+0.041 Audience

HOT AC:
31 30 ARIANA GRANDE the boy is mine 533 483 50 0.529

+11 Spins
+1 Bullet
+0.004 Audience

RHYTHMIC:
12 11 ARIANA GRANDE the boy is mine 3179 2994 185 5.414

+7 Spins
-38 Bullet
+0.023 Audience

[Az Paynter]

POP:
13 14 ARIANA GRANDE the boy is mine 6032 5975 57 12.456

+44 Spins
-70 Bullet
+0.170 Audience

HOT AC:
30 30 ARIANA GRANDE the boy is mine 537 491 46 0.539

+4 Spins
-4 Bullet
+0.010 Audience

RHYTHMIC:
12 11 ARIANA GRANDE the boy is mine 3219 3032 187 5.504

+40 Spins
+2 Bullet
+0.090 Audience

[collin]

So strange the way her albums can’t seem to have legs past the second single. Her team should figure out how to get her album cycles to last more than 4 months! I’d love for her to one day have an era that, I don’t know, passes the year mark of a promo cycle.

[GW]

Aug 21, 2024 8:52:27 GMT -5 collin said:

So strange the way her albums can’t seem to have legs past the second single. Her team should figure out how to get her album cycles to last more than 4 months! I’d love for her to one day have an era that, I don’t know, passes the year mark of a promo cycle.

My Everything lasted over a year - from May 7th 2014 when Problem debuted to mid-July of 2015 when One Last Time fell off the Hot 100.

Dangerous Woman lasted just over a year - from April 2 2016 when Dangerous Woman debuted to April 15 2017 when Everyday fell off the Hot 100.

[Ling-Ling]

Strange that radio will send total flops by Dua, Miley, Selena, etc. top 10 with no hesitation. But they have an issue with this? Unlike those songs, at least this had decent streaming at one point, lol.

[collin]

Aug 21, 2024 9:05:26 GMT -5 GW said:

Aug 21, 2024 8:52:27 GMT -5 collin said:

So strange the way her albums can’t seem to have legs past the second single. Her team should figure out how to get her album cycles to last more than 4 months! I’d love for her to one day have an era that, I don’t know, passes the year mark of a promo cycle.

My Everything lasted over a year - from May 7th 2014 when Problem debuted to mid-July of 2015 when One Last Time fell off the Hot 100.

Dangerous Woman lasted just over a year - from April 2 2016 when Dangerous Woman debuted to April 15 2017 when Everyday fell off the Hot 100.

Everyday was not much of a single. They could have done more with both albums, as well as every album since then! I guess I’m just hopeful.

[eyeofthestorm]

As much as I like the remix, the original has always been one of those songs I skip after the first verse. No reason to listen to the whole thing.

[shakemaki]

Honestly, this is an absolutely terrible CHR performance by her standards and coupled with yes, and I think shows she’s definitely slipped this era. Before ES she had sent every main album single to the top 5 since My Everything with relative ease, except Into You which still hit #7. She had a 10 song top 3 streak too before YA as far as album singles go. POV somehow hit top 3 with absolutely zero effort from them for a single push.

She pushed and promoted the hell out of this on the other hand, probably more done for it than I’ve seen for a 3rd single in awhile. Definitely not good all things considered. That said, I maintain title track and bye were the other big hits on the album besides WCBF, and they ignored both so…

[top40guy]

Aug 21, 2024 13:09:01 GMT -5 shakemaki said:

Honestly, this is an absolutely terrible CHR performance by her standards and coupled with yes, and I think shows she’s definitely slipped this era. Before ES she had sent every main album single to the top 5 since My Everything with relative ease, except Into You which still hit #7. She had a 10 song top 3 streak too before YA as far as album singles go. POV somehow hit top 3 with absolutely zero effort from them for a single push.

She pushed and promoted the hell out of this on the other hand, probably more done for it than I’ve seen for a 3rd single in awhile. Definitely not good all things considered. That said, I maintain title track and bye were the other big hits on the album besides WCBF, and they ignored both so…

I mostly agree. I’m not sure if she and her team realized that it was a risk releasing TBIM instead of a more pop track bye or ES, even if it was doing very well on streaming. Maybe they did, I dunno. But they shot their shot and it didn’t work out.

However I thought that they were/are prepared to release bye or ES after this, to get back on track. If they don’t and now chicken out, then yeah I agree, what a waste of 2 or (counting Supernatural) even 3 great radio-ready tracks.

[wavey.]

Cause she's not promoting shxt lol. I'm highkey swole she stopped it after announcing the remix, because this really could've went farther than where it's at.

[musicspy]

Aug 21, 2024 13:09:01 GMT -5 shakemaki said:

Honestly, this is an absolutely terrible CHR performance by her standards and coupled with yes, and I think shows she’s definitely slipped this era. Before ES she had sent every main album single to the top 5 since My Everything with relative ease, except Into You which still hit #7. She had a 10 song top 3 streak too before YA as far as album singles go. POV somehow hit top 3 with absolutely zero effort from them for a single push.

She pushed and promoted the hell out of this on the other hand, probably more done for it than I’ve seen for a 3rd single in awhile. Definitely not good all things considered. That said, I maintain title track and bye were the other big hits on the album besides WCBF, and they ignored both so…

All you are saying is admittedly true, this song's trajectory is buffling so far.. However I can recall both DW and Everyday not going top 5 on CHR. DW peaked at #6-7 and Everyday outside the top 15

[Mayman]

Aug 21, 2024 13:49:14 GMT -5 wavey. said:

Cause she's not promoting shxt lol. I'm highkey swole she stopped it after announcing the remix, because this really could've went farther than where it's at.

What more can she do? She released CDs, vinyls, performed live on TV, released a music video, dropped a remix, promoted it to four radio formats. The whole "she needs to promote" thing does not apply here whatsoever. She did what she needed to do and it just didn't connect on radio.

[Mayman]

Aug 21, 2024 17:47:10 GMT -5 musicspy said:

Aug 21, 2024 13:09:01 GMT -5 shakemaki said:

Honestly, this is an absolutely terrible CHR performance by her standards and coupled with yes, and I think shows she’s definitely slipped this era. Before ES she had sent every main album single to the top 5 since My Everything with relative ease, except Into You which still hit #7. She had a 10 song top 3 streak too before YA as far as album singles go. POV somehow hit top 3 with absolutely zero effort from them for a single push.

She pushed and promoted the hell out of this on the other hand, probably more done for it than I’ve seen for a 3rd single in awhile. Definitely not good all things considered. That said, I maintain title track and bye were the other big hits on the album besides WCBF, and they ignored both so…

All you are saying is admittedly true, this song's trajectory is buffling so far.. However I can recall both DW and Everyday not going top 5 on CHR. DW peaked at #6-7 and Everyday outside the top 15

Dangerous Woman peaked at #4 on pop and Everyday at #16.

[avamaxstan]

I’m baffled too. I thought this would be an easy top 3 for her. I still feel it was the clear choice for single 3 and don’t see the other options doing much better.

[top40guy]

Aug 21, 2024 20:13:44 GMT -5 avamaxstan said:

I’m baffled too. I thought this would be an easy top 3 for her. I still feel it was the clear choice for single 3 and don’t see the other options doing much better.

Beg to differ with you on this. I always saw this song as a risk because, Bruno Mars and 7R/Positions aside, CHR nowadays usually keeps R&B leaning songs away from the Top 5. Plus, and it must be said, the “Boy is Mine” narrative just isn’t relatable to people and she came across as selfish.

Either “bye” or ES would’ve been great as a summer single IMHO. But it’s probably too late now.

FWIW the album is still great, it’s her best and I still think it’s a dark horse for the Grammy AOTY.

[Az Paynter]

This isn't anything new from Ari style-wise so I don't really know how much I buy that excuse. Also I'm not sure the label's done if this still hasn't hit its ceiling.

POP:
13 14 ARIANA GRANDE the boy is mine 6165 5957 208 12.732

+133 Spins
+151 Bullet
+0.276 Audience

HOT AC:
30 31 ARIANA GRANDE the boy is mine 540 500 40 0.543

+3 Spins
-6 Bullet
+0.004 Audience

RHYTHMIC:
12 11 ARIANA GRANDE the boy is mine 3232 3077 155 5.529

+13 Spins
-32 Bullet
+0.025 Audience

[Caviar]

SLAY

[Jose Polica]

2 Adds at US Pop Radio.

[Coco Yu'Kneek- Saint]

[Ling-Ling]

This was the best single choice, let's not create some narrative where it wasn't because it's struggling. Sometimes perfectly good single choices underperform. And given her history with third singles, this is no surprise.

But there is no world where "bye" and "ES" were gonna be some third single smashes compared to this, lol. Like come on.

[shakemaki]

Aug 22, 2024 20:49:31 GMT -5 Ling-Ling said:

This was the best single choice, let's not create some narrative where it wasn't because it's struggling. Sometimes perfectly good single choices underperform. And given her history with third singles, this is no surprise.

But there is no world where "bye" and "ES" were gonna be some third single smashes compared to this, lol. Like come on.

Highly disagree. The song is a little messy and lacks a strong sing-a-long hook. The R&B skew doesn’t help either, as others have mentioned. Not an in sound atm. Both bye and ES have very poppy choruses that get stuck in your head easily. Perfect for radio, even if streaming wasn’t there. But early streaming was naturally strong for both wo them needing to have any kind of viral moment like this needed. And actually, I’d argue the pre-chorus on bye is the single catchiest hook on the album.

[Ling-Ling]

Nah. "bye" has one of the weakest choruses on the album. And it's even more off-trend than this is. Let's go with another throwback uptempo after "yes, and?" cratered? And "ES" is another R&B-lite track in the same vein as "tbim," perfectly pleasant, just not as memorable and sleepier.

Sonically, the biggest hit left after "wcbf" and this is probably "Supernatural." But outside of personal opinions, there isn't a single reason to believe "bye" or "ES" would be doing better than this. Streaming, virality, general interest? It wasn't there for the others like it was for this track. And given that she struggles with third singles, naturally they went with the one that had the most heat.

[Az Paynter]

Some consistency please, radio...

POP:
14 15 ARIANA GRANDE the boy is mine 6128 5967 161 12.755

-37 Spins
-47 Bullet
+0.023 Audience

HOT AC:
29 31 ARIANA GRANDE the boy is mine 541 508 33 0.543

+1 Spin
-7 Bullet
= Audience

RHYTHMIC:
12 11 ARIANA GRANDE the boy is mine 3264 3095 169 5.599

+32 Spins
+14 Bullet
+0.070 Audience

[shakemaki]

I mean, catchiness and hit potential can always be claimed as subjective until proven a hit, but I consider myself to have a very long-time tuned in ear for potential hits. To me, both ES and bye have always sounded far catchier and poppier in their hooks than this. That’s me. I think the big thing with both of them is they’re hooky throughout, whereas this one is mostly just the chorus, which I maintain is kinda messy/monotonous.

Less subjectively, I do think bye/es streaming performances despite zero promo or virality, were quite promising as well. This song had virality from before anyone even heard it with all the social media buzz about the brandy/monica song title. Supernatural I think is in the same boat as this. It’s kinda there hook wise, but also kinda lacking. Feels a bit lightweight for smash hit.

[top40guy]

Aug 23, 2024 17:29:52 GMT -5 shakemaki said:

I mean, catchiness and hit potential can always be claimed as subjective until proven a hit, but I consider myself to have a very long-time tuned in ear for potential hits. To me, both ES and bye have always sounded far catchier and poppier in their hooks than this. That’s me. I think the big thing with both of their is they’re hooky throughout, whereas this one is mostly just the chorus, which I maintain is kinda messy/monotonous.

Less subjectively, I do think bye/es streaming performances despite zero promo or virality, was quite promising as well. This song had virality from before anyone even heard it with all the social media buzz about the brandy/monica song title. Supernatural I think is in the same boat as this. It’s kinda there hook wise, but also kinda lacking. Feels a bit lightweight for smash hit.

Yup. Totally agree with you on this! Being a third single, it may not have reached Top 10 on BB but IMHO “bye” would at least have reached Top 10 in CHR Airplay a lot faster than this.