Olivia Rodrigo - "obsessed"

[Deleted]

Really surprised they seem so on board with this still heading into top ten territory… streaming is bad and I feel like it has a far worse burn-rate than either BIR or GHB. Which CHR rejected around this range. I kinda feel like she is rapidly burning through loads and loads of goodwill this era that is going to make her have to comeback with something truly undeniable like the first 3 Sour singles for era 3…

[fearlessarrow]

POP:
13 11 OLIVIA RODRIGO obsessed 7012 6089 923 17.152

+164 Spins
+32 Bullet
+0.223 Audience

HOT AC:
26 22 OLIVIA RODRIGO obsessed 1160 747 413 2.487

+65 Spins
+25 Bullet
+0.125 Audience

[fearlessarrow]

Top 10 on Pop although most likely SZA is going to leapfrog this tomorrow. 

POP:
13 10 OLIVIA RODRIGO obsessed 7077 6180 897 17.289

+65 Spins
-26 Bullet
+0.137 Audience

HOT AC:
25 22 OLIVIA RODRIGO obsessed 1213 791 422 2.610

+53 Spins
+9 Bullet
+0.123 Audience

[fearlessarrow]

POP:
13 12 OLIVIA RODRIGO obsessed 7076 6223 853 17.053

-1 Spin
-44 Bullet
-0.236 Audience

HOT AC:
25 22 OLIVIA RODRIGO obsessed 1275 826 449 2.805

+62 Spins
+27 Bullet
+0.195 Audience

[fearlessarrow]

Part of it is due to Taylor's release but this big of a hit might mean pop radio could already be done with this?

POP:
13 12 OLIVIA RODRIGO obsessed 6939 6402 537 16.285

-137 Spins
-316 Bullet
-0.768 Audience

HOT AC:
25 22 OLIVIA RODRIGO obsessed 1321 871 450 2.882

+46 Spins
+1 Bullet
+0.077 Audience

[fearlessarrow]

So it was indeed just Taylor yesterday.

POP:
12 12 OLIVIA RODRIGO obsessed 7024 6544 480 16.243

+85 Spins
-57 Bullet
-0.042 Audience

HOT AC:
24 21 OLIVIA RODRIGO obsessed 1360 947 413 3.017

+39 Spins
-37 Bullet
+0.135 Audience

[Deleted]

Hope this is done very soon tbh. It feels like the epitome of a song resting on its artist’s name to get anywhere.

[collin]

Apr 16, 2024 12:11:28 GMT -5 @pikandru said:

Really surprised they seem so on board with this still heading into top ten territory… streaming is bad and I feel like it has a far worse burn-rate than either BIR or GHB. Which CHR rejected around this range. I kinda feel like she is rapidly burning through loads and loads of goodwill this era that is going to make her have to comeback with something truly undeniable like the first 3 Sour singles for era 3…

It just reminds me of Under My Skin. Sometimes it’s fine to have one major hit and several moderate ones. She’ll be fine!

[Choco]

Apr 21, 2024 17:40:03 GMT -5 collin said:

Apr 16, 2024 12:11:28 GMT -5 @pikandru said:

Really surprised they seem so on board with this still heading into top ten territory… streaming is bad and I feel like it has a far worse burn-rate than either BIR or GHB. Which CHR rejected around this range. I kinda feel like she is rapidly burning through loads and loads of goodwill this era that is going to make her have to comeback with something truly undeniable like the first 3 Sour singles for era 3…

It just reminds me of Under My Skin. Sometimes it’s fine to have one major hit and several moderate ones. She’ll be fine!

Concerning. UMS was fine but Avril trended down significantly with each album so Olivia needs to avoid that with album #3. By album #4 Avril was stuck into an unavoidable diminishing returns trend.

[fearlessarrow]

POP:
12 12 OLIVIA RODRIGO obsessed 7067 6721 346 16.331

+43 Spins
-134 Bullet
+0.088 Audience

HOT AC:
23 21 OLIVIA RODRIGO obsessed 1397 1027 370 3.180

+37 Spins
-43 Bullet
+0.163 Audience

[Deleted]

Apr 21, 2024 18:32:13 GMT -5 Choco said:

Apr 21, 2024 17:40:03 GMT -5 collin said:

It just reminds me of Under My Skin. Sometimes it’s fine to have one major hit and several moderate ones. She’ll be fine!

Concerning. UMS was fine but Avril trended down significantly with each album so Olivia needs to avoid that with album #3. By album #4 Avril was stuck into an unavoidable diminishing returns trend.

Girlfriend was such an interesting moment for her. On the one hand, it was the most chart and mainstream-baiting song she’d ever done, so it made sense why it was her biggest hit. On the other, it made her sound significantly more pandering to a younger audience right as she was getting older and her fans were mostly becoming adult age. I think it set her up to be in an awkward position going into album 4 in her late twenties, where the super young sound and image maybe started to come off a bit inauthentic to a young demo and alienating to her OG fans (see a song like Hello Kitty for example).

[Choco]

It's a perfect example of a #1 hit killing your career because it was so poppy and such a departure of her image until then.

It's like if Olivia came out with a "ME!" type of song. Or Billie pivoted to drop a song like "Side to Side". We might enjoy it at first but wouldn't it destroy what image and sound they've built so far? "Girlfriend" kinda did that for Avril and a lot of her more rock oriented fanbase abandoned her.

Honestly was it even Avril's biggest hit? "Complicated" still feels like a bigger deal and I think general audiences might remember that and "I'm With You" more.

[pnobelysk]

I love Avril discourse. I could see complicated edging out girlfriend, but I’d say girlfriend is more known than I’m with you.

Regarding Avril’s album after girlfriend … it’s important to remember Avril wanted nothing to do with the bratty songs for that project which caused serious delays until the record label made her record what the hell (banger) and smile ( kinda a mess but works in the right mood I guess )

The rest of that 4th album is acoustic music. I actually think girlfriend / the best damn thing era really worked for her even if it was polarizing. I think her career would’ve looked different if runaway was released after when you’re gone instead of hot which was a total flop. Following hot and the best damn thing totally flopping and Alice being rough she still had enough momentum to get a big hit with what the hell .

[collin]

Apr 22, 2024 12:53:29 GMT -5 Choco said:

It's a perfect example of a #1 hit killing your career because it was so poppy and such a departure of her image until then.

It's like if Olivia came out with a "ME!" type of song. Or Billie pivoted to drop a song like "Side to Side". We might enjoy it at first but wouldn't it destroy what image and sound they've built so far? "Girlfriend" kinda did that for Avril and a lot of her more rock oriented fanbase abandoned her.

Honestly was it even Avril's biggest hit? "Complicated" still feels like a bigger deal and I think general audiences might remember that and "I'm With You" more.

Her debut was pretty enormous and it will be hard to outpeak that. Most people trend down slightly after their first records… especially the Interscope girls. Billie, Gaga, etc. Despite Guts being less of a success she has still been everywhere, tour is successful, fan base is happy, critical and GP goodwill is intact.

I hope they go with a single from the standard edition to close out the era. We could use another ballad single, the last 3 have all been the same vibe.

[Choco]

I don't think she needed to top SOUR. But vampire is the only single that felt like it reached it's max potential. Which is weird because she had three huge ones last time (plus traitor but they took forever to push that).

[fearlessarrow]

POP:
12 11 OLIVIA RODRIGO obsessed 7135 6851 284 16.393

+68 Spins
-62 Bullet
+0.062 Audience

HOT AC:
22 21 OLIVIA RODRIGO obsessed 1435 1096 339 3.155

+38 Spins
-31 Bullet
-0.025 Audience

[fearlessarrow]

POP:
11 11 OLIVIA RODRIGO obsessed 7155 7014 141 16.401

+20 Spins
-143 Bullet
+0.008 Audience

HOT AC:
22 21 OLIVIA RODRIGO obsessed 1462 1160 302 3.201

+27 Spins
-37 Bullet
+0.046 Audience

[fearlessarrow]

POP:
10 11 OLIVIA RODRIGO obsessed 7277 7077 200 16.449

+122 Spins
+59 Bullet
+0.048 Audience

HOT AC:
22 21 OLIVIA RODRIGO obsessed 1505 1212 293 3.260

+43 Spins
-9 Bullet
+0.059 Audience

[avamaxstan]

Arriving with an earth-shattering debut at age 17 is a double edged sword. For Britney, Avril and Billie, it was their commercial peak that was unattainable again. Female pop artists usually only get one "imperial era." I suspect it will be the same for Olivia, but with her fanbase and talent she isn't going anywhere.

[joshtheking]

Ugh this looks like to be getting the same treatment as BIR and GHB, streaming is just evaporating. Hopefully radio can keep it afloat for a bit at least

[haven]

Im surprised anyone had high expectations for this. Sure, it's olivia, but its also a deluxe track and she's just not at the level of popularity where those can sustain themselves yet, plus its the fourth single.

[g8erboi]

Her prism era

[Deleted]

Apr 22, 2024 15:42:49 GMT -5 pnobelysk said:

I love Avril discourse. I could see complicated edging out girlfriend, but I’d say girlfriend is more known than I’m with you.

Regarding Avril’s album after girlfriend … it’s important to remember Avril wanted nothing to do with the bratty songs for that project which caused serious delays until the record label made her record what the hell (banger) and smile ( kinda a mess but works in the right mood I guess )

The rest of that 4th album is acoustic music. I actually think girlfriend / the best damn thing era really worked for her even if it was polarizing. I think her career would’ve looked different if runaway was released after when you’re gone instead of hot which was a total flop. Following hot and the best damn thing totally flopping and Alice being rough she still had enough momentum to get a big hit with what the hell .

I definitely wouldn’t go so far as to say “big hit” with WTH. It was a much smaller success than any of her big hits from her prior 3 albums. If anything, coming off of an album with a smash like GF, it was pretty much the big red flag her status of major mainstream relevancy was in real danger. Then of course nothing else ignited from the album, and that kinda sealed her fate as her big hitmaker days being over. I personally think Smile was where it was at for a hit there, but those verse lyrics are pretty terrible and might have sunk it even with a big lead push (downright problematic with verse 2).

At any rate I agree with Choco about TBDT sound being such a huge departure for her at the time that it did more damage than good. I do remember Avril fans being “outraged” when GF hit that she would go so pop (which always irritated me that pop always tends to get attacked as “lesser”, but I digress).

I saw that Nostradamus twitter account that I only know because some people keep bringing them up here (do we have any reason to believe they’re legit?) was mentioning that OR3 is already started and Olivia’s label is pushing her to go away from rock and towards pop on it. Pretty damn ironic if true, she really is Avril’s career twin haha. Though as I had mentioned earlier in this thread, I think songs more in the vein of Deja Vu than this bratty pop-punk she’s worn out would do wonders for her.

[leonagwen]

Olivia needs to change it up on her next album, the punk rock vibe worked with Good 4 U but Bad Idea Right underpermed and it looks like Obsessed is hitting a brick wall. She should stick to doing power ballads like Vampire and Drivers License.

[pnobelysk]

Apr 25, 2024 12:15:11 GMT -5 @pikandru said:

Apr 22, 2024 15:42:49 GMT -5 pnobelysk said:

I love Avril discourse. I could see complicated edging out girlfriend, but I’d say girlfriend is more known than I’m with you.

Regarding Avril’s album after girlfriend … it’s important to remember Avril wanted nothing to do with the bratty songs for that project which caused serious delays until the record label made her record what the hell (banger) and smile ( kinda a mess but works in the right mood I guess )

The rest of that 4th album is acoustic music. I actually think girlfriend / the best damn thing era really worked for her even if it was polarizing. I think her career would’ve looked different if runaway was released after when you’re gone instead of hot which was a total flop. Following hot and the best damn thing totally flopping and Alice being rough she still had enough momentum to get a big hit with what the hell .

I definitely wouldn’t go so far as to say “big hit” with WTH. It was a much smaller success than any of her big hits from her prior 3 albums. If anything, coming off of an album with a smash like GF, it was pretty much the big red flag her status of major mainstream relevancy was in real danger. Then of course nothing else ignited from the album, and that kinda sealed her fate as her big hitmaker days being over. I personally think Smile was where it was at for a hit there, but those verse lyrics are pretty terrible and might have sunk it even with a big lead push (downright problematic with verse 2).

At any rate I agree with Choco about TBDT sound being such a huge departure for her at the time that it did more damage than good. I do remember Avril fans being “outraged” when GF hit that she would go so pop (which always irritated me that pop always tends to get attacked as “lesser”, but I digress).

I saw that Nostradamus twitter account that I only know because some people keep bringing them up here (do we have any reason to believe they’re legit?) was mentioning that OR3 is already started and Olivia’s label is pushing her to go away from rock and towards pop on it. Pretty damn ironic if true, she really is Avril’s career twin haha. Though as I had mentioned earlier in this thread, I think songs more in the vein of Deja Vu than this bratty pop-punk she’s worn out would do wonders for her.

I agree about the tragic smile verses. They really diminish a lovely chorus. And TBDT Deff splits people

I do think what the hells peaks can be deceiving. It sold 2.1 million in the US. It’s quadruple platinum in Canada and double platinum in Australia and Japan. It was her last song to go gold in the UK.
It’s probably her 6 biggest hit and there’s no shame in being behind the 5 it’s behind. But yeah smile and onward really changed how her career worked. I almost think it’s lucky here’s to never growing up was as big as it was

[Deleted]

Apr 25, 2024 15:06:04 GMT -5 pnobelysk said:

Apr 25, 2024 12:15:11 GMT -5 @pikandru said:

I definitely wouldn’t go so far as to say “big hit” with WTH. It was a much smaller success than any of her big hits from her prior 3 albums. If anything, coming off of an album with a smash like GF, it was pretty much the big red flag her status of major mainstream relevancy was in real danger. Then of course nothing else ignited from the album, and that kinda sealed her fate as her big hitmaker days being over. I personally think Smile was where it was at for a hit there, but those verse lyrics are pretty terrible and might have sunk it even with a big lead push (downright problematic with verse 2).

At any rate I agree with Choco about TBDT sound being such a huge departure for her at the time that it did more damage than good. I do remember Avril fans being “outraged” when GF hit that she would go so pop (which always irritated me that pop always tends to get attacked as “lesser”, but I digress).

I saw that Nostradamus twitter account that I only know because some people keep bringing them up here (do we have any reason to believe they’re legit?) was mentioning that OR3 is already started and Olivia’s label is pushing her to go away from rock and towards pop on it. Pretty damn ironic if true, she really is Avril’s career twin haha. Though as I had mentioned earlier in this thread, I think songs more in the vein of Deja Vu than this bratty pop-punk she’s worn out would do wonders for her.

I agree about the tragic smile verses. They really diminish a lovely chorus. And TBDT Deff splits people

I do think what the hells peaks can be deceiving. It sold 2.1 million in the US. It’s quadruple platinum in Canada and double platinum in Australia and Japan. It was her last song to go gold in the UK.
It’s probably her 6 biggest hit and there’s no shame in being behind the 5 it’s behind. But yeah smile and onward really changed how her career worked. I almost think it’s lucky here’s to never growing up was as big as it was

Oh wow, WTH really sold that much?? Yeah, I had no idea. Do we know if that was a long, slow sales build or it really did sell well at the time?

Smile is one of the biggest, hookiest choruses in her entire catalog to my ear. Dare I say even bigger than GF’s chorus? Fantastic chorus lyrics as well that should have been universal. Really is tragically let down by verses (though I do enjoy the pre-chorus as well).

[Love Plastic Love]

What The Hell was definitely a solid hit, but radio just wouldn't go all in for it and I think it even missed the top 10 on pop. That kind of led to her missing some of the momentum needed to string together other hits or really propel the album sales.
The comparison to Olivia feels almost identical. I wonder what she could do to avoid that? Like, I am a little afraid that her next lead single will be bouncy and poppy and feature Nicki Minaj or something lol.

I definitely feel like an old person trying to analyze what "missed" with BIR, GHB, and Obsessed. Like, why aren't the young people interested in streaming her anymore? LOL. That seems to be one of the elements really letting her down this era. But people did stream Vampire, so maybe it is just finding the right song/sound.

[Leo ✔]

I hope her next material leans more in the sound of "Can't Catch Me Now" and/or "Deja Vu".
I'm still mad they didn't even try to push "Can't Catch Me Now" since it was really good and had solid stream towards the end of last year and the start of this year.

[sportytheartist]

Apr 25, 2024 18:39:53 GMT -5 Leo ✔ said:

I'm still mad they didn't even try to push "Can't Catch Me Now" since it was really good and had solid stream towards the end of last year and the start of this year.

Yea, I believe that song had potential on Pop radio, at least in the top 20-30

[Ｓｏｕｎｄｃｌ🕤ｃｋ]

I'm totally fine with her sound rn, bad idea right?, get him back, obsessed (and love is embarrassing) ALL BOPS, but I agree, she needs more songs like deja vu and Can't Catch Me Now.